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  • Offer
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    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Crystal Clear is my most versatile shade!</li><li>Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color</li><li>Also adds shine when used alone with 1:2 mixing ratio.</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Exclusive
    £21.65
    ex VAT
    <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Exclusive
    £22.75
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    CLEARANCE MULTIBUY
    <ul><li>#Hairbestie, create the blue-black color you dream of!</li><li>The MB Series can also be intermixed with any of the Silver Smoke or Dusty Lavender shades for endless color combinations. I can't wait to see what you create!</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>