Hair and Beauty Business Management

Whether you are a salon owner or freelancer, Social media is becoming an increasingly important tool when starting and maintaining a successful business. With more social media platforms available than ever before, it can be difficult to know where to start! In this course, we will cover TikTok, Instagram, Threads, Pinterest, LinkedIn and more, the difference between them, and how to use them to grow your business. <br> <br> <b>Top Features</b><br><ul> <li> Learn the difference between the key social media platforms </li> <li> Expert advice on the type of content which should be shared across different platforms and how to increase engagement </li> <li> Understand the different algorithms and how to optimise your content on different platforms </li> <br> <b>Key Learnings</b><br><ul> <li> Gain confidence to promote your business effectively on social media </li> <li> Break through the social media algorithms </li> <li> Find your place within a sea of competitors </li> <li> Engage, inspire, connect and ultimately reach a new audience & potential customers </li> </ul> <br> <b>Additional Information</b><br><ul> <li> Course duration: 3 hours </li> </ul>

Many hair and scalp disorders can easily be treated with the right diagnosis. Understand the science of hair and scalp health through the fascinating world of trichology. Learn about simple solutions and preventions when identifying most common issues in trichology. Having a deeper understanding of hair, the structure functions and growth cycles, you will learn how to diagnose, treat and recommend solutions to offer your clients; encouraging a healthy scalp and improved sense of wellbeing. <br> <br> <b>Top Features</b><br> <ul><li> 2 hour online, interactive session </li> <li> How to contribute to your clients’ wellness </li> <li> Develop confidence in communicating to your client with hair or scalp disorders </li> <li> Recognise basic and everyday hair and scalp disorders </li> </ul><br> <b>Key Learnings</b><br> <ul> <li> Hair growth cycle and hair anatomy </li> <li> Understand and identify common hair alopecia’s </li> <li> Scientific understanding of common scalp disorders such as dandruff, dermatitis and psoriasis</li> <li> Create a plan for clients’ salon journey pre, during and post scalp concern </li> <li> Simple and effective hair and scalp products and treatment solutions </li> </ul> <br> <b>Additional Information</b><br> <ul><li> The course is an online, interactive session </li> <li> </li> <li>Course duration: 2 hours </li></ul>

Whether you are a salon owner or freelancer, Social media is becoming an increasingly important tool when starting and maintaining a successful business. This course will teach you how to create original and creative content without a professional camera to keep your social media page engaging and inspiring. You will learn how to shoot, edit and optimise videos and photos to increase engagement, capitalise on trends, and ultimately grow your social media presence. <br> <br> <b>Top Features</b><br><ul> <li> Learn the 3 essential content pillars to help you shoot videos and photos </li> <li> Discover the key tools to editing your content </li> <li> Shooting content 101 with a phone </li> <li> Expert advice on how to optimise your content once it’s posted to get the most engagement </li> <li> How to identify social and pop culture trends, and how to use them to your benefit </li> <br> <b>Key Learnings</b><br><ul> <li> Gain confidence to promote your business effectively on social media </li> <li> Break through the social media algorithms </li> <li> Find your place within a sea of competitors </li> <li> Engage, inspire, connect and ultimately reach a new audience & potential customers </li> </ul> <br> <b>Additional Information</b><br><ul> <li> Course duration: 3 hours, 10am – 4pm </li> </ul>

As a hairdresser, every day is a stage day! Perfecting the art of delivering clear and inspiring messages will grow your column, your business and your following. <br> <br> <b>Top Features</b><br><ul> <li> Understand your brain and how it affects confidence </li> <li> Learn the impact of what you say and how you say it </li> <li> Understand body language and use it for success </li> <br> <b>Key Learnings</b><br><ul> <li> Techniques to control nerves </li> <li> How to structure a presentation </li> <li> Smooth delivery of your message </li> </ul> <br> <b>Additional Information</b><br><ul> <li > Course duration: 1 day, 10am - 4pm </li> </ul>

Whether you are a salon owner or freelancer, Social media is becoming increasingly important when starting and maintaining a successful business. Your community and audience is the key to growing your followers and increasing your social media engagement. This course will cover how to effectively engage with your audience and effectively promote your business on social media. <br> <br> <b>Top Features</b><br><ul> <li> Expert advice on identifying and building your audience </li> <li> Insight on how to effectively engage with your community </li> <li> Learn how to answer comments and DMs, (even the negative ones!) </li> <br> <b>Key Learnings</b><br><ul> <li> Gain confidence to promote your business effectively on social media </li> <li> Break through the social media algorithms </li> <li> Find your place within a sea of competitors </li> <li> Engage, inspire, connect and ultimately reach a new audience & potential customers </li> </ul> <br> <b>Additional Information</b><br><ul> <li> Course duration: 3 hours </li> </ul>

Whether you are a salon owner or freelancer, Social media is becoming an increasingly important tool when starting and maintaining a successful business. With more social media platforms available than ever before, it can be difficult to know how to go about growing your business using the insights available. In this course, you will learn how to grow your social media page by understanding your social media insights and building a strategy. <br> <br> <b>Top Features</b><br><ul> <li> How to read and understand social media insights to use them to grow your business within the digital space </li> <li> Reviewing the success (or not) of certain posts and moving forwards </li> <li> Building a social media calendar which is relevant to you </li> <br> <b>Key Learnings</b><br><ul> <li> Gain confidence to promote your business effectively on social media </li> <li> Break through the social media algorithms </li> <li> Find your place within a sea of competitors </li> <li> Engage, inspire, connect and ultimately reach a new audience & potential customers </li> </ul> <br> <b>Additional Information</b><br><ul> <li> Course duration: 3 hours, 10am – 1pm </li> </ul>

Whether you are a salon owner or freelancer, Social media is becoming an increasingly important tool when starting and maintaining a successful business. With more networking tools available than ever before, it can be difficult to stay on-top in the ever-changing online landscape. In this course, we will cover how to reach new customers, get ahead of the competition, and engage your audience to help your business grow. <br> <br> <b>Top Features</b><br><ul> <li> Tips & tricks to find out what your competitors are up to behind the scenes </li> <li> Staying on top of your game with social media news </li> <li> Learn how and where to hear about the latest updates </li> <br> <b>Key Learnings</b><br><ul> <li> Gain confidence to promote your business effectively on social media </li> <li> Break through the social media algorithms </li> <li> Find your place within a sea of competitors </li> <li> Engage, inspire, connect and ultimately reach a new audience & potential customers </li> </ul> <br> <b>Additional Information</b><br><ul> <li> Course duration: 3 hours, 10am – 1pm </li> </ul>

Whether you are a salon owner or freelancer, Social media and having an online presence is becoming increasingly important when starting and maintaining a successful business. This course will teach you how to stand out from your competitors and find your personal digital style and tone of voice. <br> <br> <b>Top Features</b><br><ul> <li> How to find your tone of voice and building your brand’s lexicon </li> <li> Learn how to use and personalise templates with quick and simple tools </li> <li> Expert advice on creating a clear bio and utilising SEO to break through the algorithm </li> <br> <b>Key Learnings</b><br><ul> <li> Gain confidence to promote your business effectively on social media </li> <li> Break through the social media algorithms </li> <li> Find your place within a sea of competitors </li> <li> Engage, inspire, connect and ultimately reach a new audience and potential customers </li> </ul> <br> <b>Additional Information</b><br><ul> <li> Course duration: 3 hours </li> </ul>