• Mega Deal
    Exclusive
    £5.49
    ex VAT
    offers available
    <ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>
  • MEGA DEAL
    £8.55
    ex VAT
    offers available
    <ul><li>NEW Koleston Perfect Professional permanent colour</li><li>Unique technology for the ultimate salon experience - better colour, condition and ingredients</li><li>Even, pure colour results with natural depth and shine</li><li>Significantly reduces hair damage, colour after colour</li><li>Up to 100% grey coverage and up to 3 levels of lift</li></ul>
  • Offer
    £14.00
    ex VAT
    offers available
    <ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free.</li></ul>
  • Offer
    Exclusive
    £3.49
    ex VAT
    offers available
    <ul><li>Oxycream for hair colouring and bleaching</li><li>Suitable for all tints and powder bleaches</li><li>Non-drip application</li><li>Available in a range of volumes</li></ul>
  • Offer
    £14.00
    ex VAT
    offers available
    <ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free.</li></ul>
  • Mega Deal
    £8.35
    ex VAT
    offers available
    <ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>
  • Offer
    New
    £14.00
    ex VAT
    offers available
    <ul><li>Protect hair from daily damange with the Olaplex No.9 anti-damage hair shield - A weightless, antioxidant rich, nourishing serum powered by patented Olaplex bond building technology™ </li><li>Provides protection from pollution for up to 48 hours and heat up to 450°F/232°C </li><li>Increases manageability, provides style memory, reduces static and enhances shine </li><li>Packed with antioxidant-rich ingredients including Red Algae Extract to neutralize free radicals, prevent damage and nourish the hair from the inside out</li><li>Multi-beneficial results for all hair types and textures </li></ul>
  • Mega Deal
    Exclusive
    £5.49
    ex VAT
    offers available
    <ul><li>Professional demi-permanent hair colour</li><li>Provides extraordinary softness and brilliance to hair</li><li>Dual action colouring system - long lasting, rich, intense results</li><li>Shine polymers create smooth, even, reflective transparent film</li><li>Up to 50% grey coverage</li></ul>
  • Offer
    £195.00
    ex VAT
    offers available
    <ul><li>The original bond multiplier, insurance for hair</li><li>New and revolutionary hair colouring upgrade service</li><li>Simple three-step process</li><li>Olaplex works on all hair types</li><li>Free of silicone, sulphates, phthalates, DEA, aldehydes</li><li>Pack includes 3 x 525ml bottles (1 x No.1, 2 x No.2)</li></ul>
  • Offer
    £50.00
    ex VAT
    offers available
    <ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li><li>New, larger 2 litre bottle!</li></ul>
  • Offer
    £14.00
    ex VAT
    offers available
    <ul><li>No.3 Bond Perfector is designed for at-home use</li><li>Helps maintain hair integrity, softness and shine</li><li>Provides real, structural repair that works from within</li><li>Maintain strong, healthy looking hair between salon visits</li></ul>
  • Offer
    £14.00
    ex VAT
    offers available
    <ul><li>Boosts Shine, Strengthens & Repairs </li><li>Reduces Frizz & Flyaways </li><li>Heat Protection up to 450°f, Softens & Detangles, UV Protection, </li><li>No Residue, Color-Safe, Vegan </li><li>Extends Color & Renews Vibrancy, Shortens Drying Time</li></ul>
  • Offer
    £14.00
    ex VAT
    offers available
    <ul><li>Proven technology that repairs and strengthens all hair types.</li><li>Eliminates frizz</li><li>Speeds up blow dry times while smoothing</li><li>Made without sulfates, phthalates, parabens, or gluten</li></ul>
  • Mega Deal
    £7.35
    ex VAT
    offers available
    <ul><li>Enriched with 3 protective & conditioning ingredients: glycerin, pro-vitamin B5, wheat protei.</li><li>Wide range of shades answers all colour wishes</li><li>Up to 100% grey coverage</li><li>Long-lasting colour results at optimal hair condition</li><li>Natural-looking colour result with intense shine</li></ul>
  • Offer
    £50.00
    ex VAT
    offers available
    <ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>
  • Offer
    £65.00
    ex VAT
    offers available
    <ul><li>The original bond multiplier, insurance for hair</li><li>New and revolutionary hair colouring upgrade service</li><li>Simple three-step process</li><li>Olaplex works on all hair types</li><li>Free of silicone, sulphates, phthalates, DEA, aldehydes</li><li>Pack includes 3 x 100ml bottles (1 x No.1, 2 x No.2)</li></ul>
  • Offer
    New
    £9.50
    ex VAT
    offers available
    <ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
  • Offer
    £36.00
    ex VAT
    offers available
    <ul><li>4-IN-1 Moisture Mask is a highly concentrated, in-salon only reparative treatment that delivers intense moisture, shine & body to damaged hair</li><li>Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage</li><li>Professional-strength Ceramides, Oils & 11 vital Amino Acids provide a luxurious deep conditioning treatment in just 10 minutes</li><li>Clinical results on damaged hair: 74% saw more moisture, 84% saw more shine, 84% saw more smoothness & 94% saw more body</li><li>Intensely concentrated - Up to 100 uses per bottle</li></ul>
  • Mega Deal
    Exclusive
    £5.49
    ex VAT
    offers available
    <ul><li>Micro colour pigment for better penetration</li><li>Up to 100% grey coverage and long lasting colour</li><li>Gentle formula with plant extracts and vitamin C</li><li>65 Natural and Reflex shades and 4 developers</li><li>Improved shade performance within the super lightener range giving up to 4.5 levels of lift</li></ul>
  • Offer
    £14.00
    ex VAT
    offers available
    <ul><li>Olaplex 8 is a highly concentrated reparative 4 in 1 mask which adds shine & body with intense moisture to treat & smooth damaged hair.</li><li>Highly concentrated and infused with Olaplex's patented bond building technology, no.8's lightweight formula absorbs into the hair to treat damage without weighing it down.</li><li>Clinical results and consumer testing reported 2 x more shine, 4 x more moisture, 6 x smoothness & 94% more body.</li><li>Provides residual benefits that last multiple shampoos.</li><li>Made without sulphates, phthalates, parabens, or gluten. Vegan and colour-safe.</li><li>Brand new airless pump to ensure measured dosing!</li></ul>
  • Offer
    £100.00
    ex VAT
    offers available
    <ul><li>The original bond multiplier, insurance for hair</li><li>New and revolutionary hair colouring upgrade service</li><li>Simple three-step process</li><li>Olaplex works on all hair types</li><li>Free of silicone, sulphates, phthalates, DEA, aldehydes</li></ul>
  • Offer
    £7.75
    ex VAT
    offers available
    <ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>
  • Offer
    £14.00
    ex VAT
    offers available
    <ul><li>No.0 Intensive Bond Building Hair Treatment</li><li>Primes hair to absorb nourishment</li><li>Repairs hair from chemical, thermal, mechanical & environmental damage</li><li>Strengthens the bonds and protects hair structure</li><li>Suitable and beneficial for all hair types</li></ul>
  • Mega Deal
    Exclusive
    £6.75
    ex VAT
    offers available
    <ul><li>extensive permanent color range with 100% white coverage</li><li>Shade-specific gentle ammonia concentration</li><li>Selected color molecules & composition generate very brilliant color</li><li>Care agents regenerate hair and protect cuticle during coloration process</li><li>No irritation, no dropping, reduction of scalp coloring, optimum durability</li></ul>
  • Offer
    £7.10
    ex VAT
    offers available
    <ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>
  • Offer
    £27.99
    ex VAT
    offers available
    <ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>
  • Offer
    £6.75
    ex VAT
    offers available
    <ul><li>Exceptional coverage and colour longevity</li><li>Lifting power, up to 3 levels</li><li>Low Ammonia percentage(max. 1% during application)</li><li>Total scalp care. No PPD, for an even less sensitizing formula</li><li>Unique and extraordinary hair condition and shine</li></ul>
  • Offer
    £10.09
    ex VAT
    BUY 6 GET 1 FREE
    <ul><li>Liquid, acidic demi-permanent toners with built-in bonder technology to tone and strengthen hair in 1 step</li><li> Helps repair and protect the most damaged strands following any lightening service </li><li> With Citric Acid and Taurine to help reduce damage and alkalinity for optimal colour results </li><li>Delivers incredible shine and condition with true-to-tone results</li><li>Perfect for sensitized to very sensitized hair</li></ul>
  • Offer
    Limited Edition
    £7.99
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    £4.75
    ex VAT
    offers available
    <ul><li>100% Vegan Friendly & Cruelty Free</li><li>Ready to use - no peroxide required</li><li>Made in the UK</li><li>Lasts 8 - 12 washes</li><li>Conditioning Formula</li></ul>
  • Offer
    £7.99
    ex VAT
    offers available
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    £8.85
    ex VAT
    offers available
    <ul><li>L'Oréal Professionnel INOA ODS2</li><li>Odourless, ammonia-free permanent hair colour</li><li>6/ deep cover dark blonde</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>
  • Offer
    £7.99
    ex VAT
    offers available
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    £7.99
    ex VAT
    offers available
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    £15.49
    ex VAT
    offers available
    <ul><li>Blondor Multi Blonde Powder Bleach from Wella Professionals</li><li>With Tri-Lightening Complex</li><li>Up to seven levels of lift</li><li>Non-yellowing, blue bleach formula</li></ul>
  • Offer
    £14.45
    ex VAT
    offers available
    <ul><li>Enriched with Pro-Keratin</li><li>Low odour technology</li><li>Perfect for global, enclosed highlights and freehand techniques</li><li>Suitable for all hair types</li><li>Can achieve classic highlights, a more natural balayage or all-over blonde</li></ul>