4.5
2
L'Oréal Professionnel Dia Color Demi Permanent Hair Colour - 6 60ml
£12.65
ex. VAT
(Trade Price)
(£15.18 inc. VAT) | £21.08 per 100ml
(£15.18 inc. VAT) | £21.08 per 100ml
Offer
853190
- 6
5+1 FREE | 8+2 FREE
BUY 5, GET 1 FREE
OR, BUY 8, GET 2 FREE
- Mix & Match across L'Oréal Professionnel Dia Color 60ml & Dia Light 50ml only
- Buy multiples of 6 (6, 12..) or 10 (10, 20..) for offer to apply
- Cheapest item(s) free
- While stocks last
- Click here to shop the full range
The better value offer will be automatically calculated at basket.
-
-
6
-
3
3
-
4
4
-
5
5
-
6
6
-
7
7
-
8
8
-
4.15
4.15
-
6.23
6.23
-
7.13
7.13
-
8.23
8.23
-
9.13
9.13
-
8.31
8.31
-
5.8
5.8
-
6.84
6.84
-
7.8
7.8
-
9.82
9.82
-
5.71
5.71
-
4.62
4.62
-
5.5
5.5
-
6.60
6.6
-
5.4
5.4
-
6.45
6.45
-
7.44
7.44
-
8.43
8.43
-
5.35
5.35
-
6.3
6.3
-
6.34
6.34
-
8.3
8.3
-
8.34
8.34
-
4.20
4.2
-
8.2
8.2
-
5.1
5.1
-
5.18
5.18
-
6.1
6.1
-
7.18
7.18
-
8.1
8.1
-
1
1
-
9
9
-
CLEAR
CLEAR
-
9.1
9.1
-
7.1
7.1
-
6.12
6.12
-
6.8
6.8
-
7.32
7.32
-
8.13
8.13
-
Overview
- Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*
- Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair
- 100% true-to-tone colour with up to 70% grey coverage
- Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*
- All shades are intermixable for personalised colour results
Description
L'Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine*. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.
Key benefits:
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Key benefits:
- 6 weeks of gloss colour*
- 3x more shine*
- Up to 70% grey coverage
- 100% true-to-tone colour
- Up to 92% natural origin ingredients**
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Directions for Use
L'Oréal Professionnel Dia Color should be mixed in a 1 to 1.5 ratio, i.e. 1 tube (50ml) Dia Color + 75ml of Dia Activateur 6 vol. (1.8%), 9 vol. (2.7%).
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM HYALURONATE • CITRIC ACID
Delivery & Stock
Read the reviews
Recently Viewed Products
Offer
£12.74
ex VAT
BUY 2+ SAVE 20%
<ul><li>Provides intense care for mature hair</li><li>Vegan formula reactivates the hair and helps to unclog the scalp's pores</li><li>Protects from external aggressors with an antioxidant action for hair and scalp</li><li>A moisturised feeling for up to 48 hours, with greater hair elasticity</li></ul>
Offer
Exclusive
£8.75
ex VAT
BUY 2+ SAVE 20%
<ul><li>purifies greasy hair & scalp</li><li>lifts residue and product build-up</li><li>moisturizes</li><li>enriched with Keratin, Zinc and Wheat Proteins</li><li>leaves hair & scalp feeling clean</li></ul>
£10.95
ex VAT
<ul><li>Full-bodied lift and support</li><li>Flexible Hold</li><li>Delivers touchable volume, shine and lasting body</li><li>Specifically designed for fine, flat hair</li></ul>
Offer
£12.65
ex VAT
5+1 FREE | 8+2 FREE
<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>
£1.65
ex VAT
<ul><li>Creates a gel consistency designed for quick bottle applications
</li><li>Achieves a zero lift and zero damage true-to-tone demi-permanent colour when mixed with Shinefinity Tints </li><li>Gentle acidic formula contains pH buffer system to regulate the hair’s pH level during development </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
£31.50
ex VAT
<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for superior colour correction and care</li><li>Alternate Purple Chroma Crème with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>