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New Arrivals
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Exclusive
![#mydentity Guy Tang #MyHero Collagen Powder Protective Booster 90g]( "#mydentity Guy Tang #MyHero Collagen Powder Protective Booster 90g")
£28.00ex VAT<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul> -
OfferExclusive£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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OfferExclusive£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive
![#mydentity Guy Tang Magnum8 Powder Lightener Bag]( "#mydentity Guy Tang Magnum8 Powder Lightener Bag")
£39.95ex VATBUY 1 GET 1 HALF PRICE<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul> -
OfferExclusive£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>Extremely pigmented direct dyes for a powerful result</li><li>Intense depth with shocking vibrancy</li><li>Super power strength for minimal color fade </li></ul>
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Exclusive£11.25ex VAT<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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Exclusive
![#mydentity Guy Tang Big9 Crème Lightener 285g]( "#mydentity Guy Tang Big9 Crème Lightener 285g")
£17.75ex VAT<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul> -
Exclusive
![#mydentity Guy Tang Demi-Permanent Developer 6V 1000ml]( "#mydentity Guy Tang Demi-Permanent Developer 6V 1000ml")
£11.25ex VAT<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul> -
OfferExclusive£9.45ex VAT4+1 FREE | 8+3 FREE<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
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NEW & EXCLUSIVE£10.95ex VAT<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
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OfferExclusive£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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OfferExclusive
![#mydentity Guy Tang Magnum8 Powder Lightener 799g]( "#mydentity Guy Tang Magnum8 Powder Lightener 799g")
£39.95ex VATBUY 1 GET 1 HALF PRICE<ul><li>Lifts up to 8 levels in a single application</li><li>Dust-free, violet powder</li><li>Superior conditioning during the lifting process</li><li>Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency</li><li>Formulated by Guy Tang</li></ul> -
Exclusive
![#Mydentity #MyHero X2 Collagen Repair 414ml]( "#Mydentity #MyHero X2 Collagen Repair 414ml")
£26.50ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul> -
OfferExclusive
![#mydentity Guy Tang #Striptease Conditioning Direct Dye Remover 141g]( "#mydentity Guy Tang #Striptease Conditioning Direct Dye Remover 141g")
£19.25ex VAT2+ FREEMYDENTITY COLOUR<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul> -
Exclusive
![#Mydentity #MyHero X4 External Collagen Reconstructor 473ml]( "#Mydentity #MyHero X4 External Collagen Reconstructor 473ml")
£26.50ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul> -
Exclusive
![Mydentity #MyQuickBlow Protecting Quick Dry Spray 147ml]( "Mydentity #MyQuickBlow Protecting Quick Dry Spray 147ml")
£15.95ex VAT<ul><li>Cuts blow dry time to prevent color fade from prolonged blow drying </li><li>Reduces colour fade rate by 72%* </li><li>Heat protection up to 232°C to help colour last </li><li>Protects against damage and breakage </li><li>Adds shine & manageability to hair< /li></ul> -
Exclusive
![#Mydentity #MyHero X3 Internal Collagen Reconstructor 473ml]( "#Mydentity #MyHero X3 Internal Collagen Reconstructor 473ml")
£26.50ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul> -
OfferExclusive
![#mydentity Guy Tang Demi-Permanent Hair Colour Shadow Ash 9 58g]( "#mydentity Guy Tang Demi-Permanent Hair Colour Shadow Ash 9 58g")
£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul> -
OfferExclusive£8.25ex VATCLEARANCE MULTIBUY<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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Exclusive
![#mydentity #MyStardust Guy Tang Intense Shine Spray 158g]( "#mydentity #MyStardust Guy Tang Intense Shine Spray 158g")
£16.25ex VAT<ul><li>Lightweight, fine mist spray helps contour the curves of your styles with intense shine bands </li><li>Formulated with watermelon extract for a high shine finish </li><li>Adds moisture to improve smoothness and manageability for “picture perfect” hair </li><li>Reduces frizz and flyaways without collapsing the style </li><li>Formulated with one of Guy’s favorite frangrances - cherry blossom</li></ul> -
Exclusive£22.09ex VAT<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
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Exclusive
![#mydentity Guy Tang #LiftMeUp Empower Oil Lift Booster 236ml]( "#mydentity Guy Tang #LiftMeUp Empower Oil Lift Booster 236ml")
£11.29ex VAT<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul> -
OfferExclusive
![#mydentity Guy Tang Naked Glow 9 Demi-Permanent Hair Colour 58g]( "#mydentity Guy Tang Naked Glow 9 Demi-Permanent Hair Colour 58g")
£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul> -
Exclusive
![#Mydentity #MyHero X1 Cleanser 473ml]( "#Mydentity #MyHero X1 Cleanser 473ml")
£26.50ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul> -
Exclusive£20.99ex VAT<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
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Exclusive
![#mydentity Guy Tang Comb]( "#mydentity Guy Tang Comb")
£4.00ex VAT<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul> -
OfferExclusive
![#mydentity Guy Tang Demi-Permanent Hair Colour Wicked Shadow 7 58g]( "#mydentity Guy Tang Demi-Permanent Hair Colour Wicked Shadow 7 58g")
£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul> -
OfferExclusive
![#mydentity Guy Tang Naked Glow 7 Demi-Permanent Hair Colour 58g]( "#mydentity Guy Tang Naked Glow 7 Demi-Permanent Hair Colour 58g")
£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul> -
Exclusive
![#Mydentity #MyDefender Heat Protecting Spray 198g]( "#Mydentity #MyDefender Heat Protecting Spray 198g")
£15.50ex VAT<ul><li>Protects against damage, moisture loss and colour fading when heat styling </li><li>Thermal protection up to 230°</li><li>Light control to help tame antennas and flyaways </li><li>Get smoother, healthier looking hair </li><li>#hairbestie tip: spray a cloud over the hair to let the mist fall evenly all over</li></ul> -
Exclusive
![#mydentity Guy Tang Balayage Meche, Pack of 10]( "#mydentity Guy Tang Balayage Meche, Pack of 10")
£2.50ex VAT<ul><li>Balayage Meche </li><li>Contains 10 sheets </li></ul> -
OfferExclusive
![#mydentity Guy Tang Permanent Hair Colour Shadow Ash 7 58g]( "#mydentity Guy Tang Permanent Hair Colour Shadow Ash 7 58g")
£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul> -
Exclusive
![#mydentity Guy Tang Large Brush]( "#mydentity Guy Tang Large Brush")
£4.00ex VAT<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul> -
Exclusive
![Mydentity Ultra Violet Dual Booster Color Max Ultra Violet]( "Mydentity Ultra Violet Dual Booster Color Max Ultra Violet")
£8.95ex VAT<ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul> -
Exclusive
![#mydentity #MyHairLube Guy Tang Finishing Hair Lubricant 89ml]( "#mydentity #MyHairLube Guy Tang Finishing Hair Lubricant 89ml")
£16.95ex VAT<ul><li>Reduces breakage by up to 98% for healthier looking hair</li><li>Controls frizz & flyways, especially around the hairline after blow-drying</li><li>Improves overall shine, manageability, & smoothness for a polished look</li><li>Provides thermal protection up to 450° & humidity resistance up to 24 hours</li><li>Formulated with one of Guy’s favorite frangrances - cherry blossom</li></ul> -
OfferExclusive
![#mydentity Guy Tang Naked Glow 9 Permanent Hair Colour 58g]( "#mydentity Guy Tang Naked Glow 9 Permanent Hair Colour 58g")
£8.95ex VAT4+1 FREE | 8+3 FREE<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
43 Products Found