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Mydentity by Guy Tang

Internationally renowned hairdresser Guy Tang has revolutionised the world of professional hair colour with his unique #mydentity range. Explore the collection of permanent, demi-permanent and temporary dyes, and extend your client’s colour with his matching styling and care products. Exclusive to Salon Services.

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Mydentity by Guy Tang

#mydentity Guy Tang #MyHero Collagen Powder Protective Booster 90g

£28.00
ex VAT

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Demi-Permanent Hair Colour Naked 10 Ultra Light Blonde 58g

1 2 3 4 5

1 2 3 4 5

(15)

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>

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Mydentity by Guy Tang

Mydentity by Guy Tang Super Power Direct Dye Purple Raven 85g

1 2 3 4 5

1 2 3 4 5

(15)

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

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Mydentity by Guy Tang

#mydentity Guy Tang Demi-Permanent X-Press Toner Pearl 58g

1 2 3 4 5

1 2 3 4 5

(22)

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

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Mydentity by Guy Tang

#mydentity Guy Tang Permanent Hair Colour 8NI 58g

1 2 3 4 5

1 2 3 4 5

(14)

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

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Mydentity by Guy Tang

#mydentity Guy Tang Magnum8 Powder Lightener Bag

£42.75
ex VAT

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Permanent Developer 20V 1000ml

1 2 3 4 5

1 2 3 4 5

(3)

£12.00
ex VAT

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

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Mydentity by Guy Tang

#mydentity Guy Tang Big9 Crème Lightener 285g

1 2 3 4 5

1 2 3 4 5

(7)

£19.35
ex VAT

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Demi-Permanent Developer 6V 1000ml

1 2 3 4 5

1 2 3 4 5

(1)

£12.00
ex VAT

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang #LiftMeUp Illuminate High Lift Liquid Toner - Pearl Blonde 59ml

£9.45
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

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Mydentity by Guy Tang

#Mydentity Guy Tang #MyRefresh Color Depositing Conditioner - Rose Gold 177.4ml

1 2 3 4 5

1 2 3 4 5

(1)

£10.95
ex VAT

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

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Mydentity by Guy Tang

Mydentity by Guy Tang MyHero Collagen Spray 177ml

£14.99
ex VAT

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>
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Mydentity by Guy Tang

#mydentity #myconfidant Guy Tang Color Securing Shampoo 1L

£20.99
ex VAT

<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

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Mydentity by Guy Tang

#mydentity Guy Tang Permanent Hair Colour Shadow Ash 6 58g

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

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Mydentity by Guy Tang

#mydentity #myconfidant Guy Tang Color Securing Conditioner 1L

£22.09
ex VAT

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

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Mydentity by Guy Tang

#mydentity Guy Tang #Striptease Conditioning Direct Dye Remover 141g

£20.95
ex VAT

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Permanent Hair Colour Shadow Ash 7 58g

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Comb

£4.00
ex VAT

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Naked Glow 7 Demi-Permanent Hair Colour 58g

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
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Exclusive

Mydentity by Guy Tang

#mydentity Guy Tang Super Power Direct Dye Purple Raven 85g

1 2 3 4 5

1 2 3 4 5

(5)

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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Mydentity by Guy Tang

#mydentity #MyStardust Guy Tang Intense Shine Spray 158g

£16.25
ex VAT

<ul><li>Lightweight, fine mist spray helps contour the curves of your styles with intense shine bands </li><li>Formulated with watermelon extract for a high shine finish </li><li>Adds moisture to improve smoothness and manageability for “picture perfect” hair </li><li>Reduces frizz and flyaways without collapsing the style </li><li>Formulated with one of Guy’s favorite frangrances - cherry blossom</li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Demi-Permanent Hair Colour Wicked Shadow 7 58g

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Demi-Permanent Hair Colour Shadow Ash 9 58g

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Balayage Meche, Pack of 10

£2.50
ex VAT

<ul><li>Balayage Meche </li><li>Contains 10 sheets </li></ul>
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Mydentity by Guy Tang

#Mydentity #MyPower Firm Design Control Spray 256g

£15.00
ex VAT

<ul><li>High hold sculpting spray </li><li>Provides all day hold </li><li>Touchable, buildable and flake-free</li><li>Humidity resistant for up to 24 hours</li><li>#hairbestie tip: After styling, lift up the hair and spray to give extra elevation where desired</li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang #LiftMeUp Empower Oil Lift Booster 236ml

£11.29
ex VAT

<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>
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Limited Edition

Mydentity by Guy Tang

#mydentity Guy Tang Super Power Direct Dye Blue Mystique 85g

1 2 3 4 5

1 2 3 4 5

(2)

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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Mydentity by Guy Tang

Mydentity #MySpotlight Rose Gold Shimmer Spray 100ml

£15.95
ex VAT

<ul><li>Adds a subtle, dimensional Rose Gold shimmer without affecting hair colour</li><li>Detangles and smooths</li><li>Light mist absorbs easily into the hair</li><li>Ideal for all hair types and colours </li><li>Heat protection up to 232°C</li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Naked Glow 9 Demi-Permanent Hair Colour 58g

£9.80
ex VAT

4+1 FREE | 7+2 FREE

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
Exclusive

More shades available

Mydentity by Guy Tang

#Mydentity Guy Tang #MyRefresh Color Depositing Conditioner - Magenta Magic 177.4ml

1 2 3 4 5

1 2 3 4 5

(1)

£10.95
ex VAT

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

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Mydentity by Guy Tang

#mydentity #MyHairLube Guy Tang Finishing Hair Lubricant 89ml

£16.95
ex VAT

<ul><li>Reduces breakage by up to 98% for healthier looking hair</li><li>Controls frizz & flyways, especially around the hairline after blow-drying</li><li>Improves overall shine, manageability, & smoothness for a polished look</li><li>Provides thermal protection up to 450° & humidity resistance up to 24 hours</li><li>Formulated with one of Guy’s favorite frangrances - cherry blossom</li></ul>
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Mydentity by Guy Tang

#mydentity Guy Tang Color Bowl

£4.15
ex VAT

<ul><li>Large colour tint bowl /li><li>Rose gold </li><li> </li><li>Large handle </li></ul>
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Mydentity by Guy Tang

Mydentity #MyQuickBlow Protecting Quick Dry Spray 147ml

£15.95
ex VAT

<ul><li>Cuts blow dry time to prevent color fade from prolonged blow drying </li><li>Reduces colour fade rate by 72%* </li><li>Heat protection up to 232°C to help colour last </li><li>Protects against damage and breakage </li><li>Adds shine & manageability to hair< /li></ul>
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Mydentity by Guy Tang

#Mydentity #MyHero X2 Collagen Repair 414ml

£26.50
ex VAT

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>
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Mydentity by Guy Tang

#Mydentity #MyHero X1 Cleanser 473ml

£26.50
ex VAT

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>
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Mydentity by Guy Tang

#Mydentity #MyHero X3 Internal Collagen Reconstructor 473ml

£26.50
ex VAT

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

45 Products Found