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  • Exclusive
    #mydentity Guy Tang Permanent Developer 20V 1000ml
    More options available
    Mydentity by Guy Tang
    #mydentity Guy Tang Permanent Developer 20V 1000ml
    1 2 3 4 5
    1 2 3 4 5
    (3)
    £12.39
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    Choose options
  • Exclusive
    #mydentity Guy Tang Demi-Permanent Developer 6V 946ml
    Mydentity by Guy Tang
    #mydentity Guy Tang Demi-Permanent Developer 6V 946ml
    1 2 3 4 5
    1 2 3 4 5
    (1)
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • Exclusive
    #mydentity #myconfidant Guy Tang Color Securing Shampoo 1L
    More options available
    Mydentity by Guy Tang
    #mydentity #myconfidant Guy Tang Color Securing Shampoo 1L
    £21.65
    ex VAT
    <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
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  • Exclusive
    #mydentity #myconfidant Guy Tang Color Securing Conditioner 1L
    More options available
    Mydentity by Guy Tang
    #mydentity #myconfidant Guy Tang Color Securing Conditioner 1L
    £22.75
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
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  • Exclusive
    #Mydentity #MyHero X2 Collagen Repair 414ml
    Mydentity by Guy Tang
    #Mydentity #MyHero X2 Collagen Repair 414ml
    £26.50
    ex VAT
    <ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>