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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Latex-free material prevents allergic reaction</li><li>Flexible gloves offer excellent grip on hands</li><li>Powder and latex-free reduces risk of contamination</li><li>Available in small, medium and large</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Ultimate comfort </li><li>Stylish, punchy design </li><li>Hydraulic pump </li><li>Adjustable height </li><li>5 star base</li></ul>

<ul><li>Ultimate comfort </li><li>Stylish, punchy design </li><li>Hydraulic pump </li><li>Adjustable height </li><li>5 star base</li></ul>

<ul><li>Sibel Clear Vinyl Gloves</li><li>Size: Medium</li><li>Professional Quality</li><li>Pack of 100</li><li>Latex Free</li><li>Powder Free</li></ul>

<ul><li>Opens at the bottom for clean & easy vacuum</li><li> Touchless activation ensures the hairbuster is always on & always ready</li></ul>

<ul><li>Turns on & off automatically when hair is brushed to inlet</li><li>Bagless meaning no ongoing costs</li><li>Full indicator lamp</li></ul>

<ul><li>3-in-1 stool, suitcase & service table</li><li> Anti-hair wheels allow silent movement</li><li>Store tools in suitcase</li><li>Use service table for colouring material</li></ul>

<ul><li>Disposable white latex gloves</li><li>Powder free</li><li>Pack of 100</li><li>Size: Medium</li></ul>

<ul><li>Rechargeable in 2 hours, 10 hours of autonomy (UK charger included)</li><li>30.000 RPM</li><li>Lightweight stainless steel hand piece</li><li>Digital LCD display showing the RPM in use</li><li>Belt clip + set of drill accessorys included</li><li>With reverse switch</li></ul>

<ul><li>Professional quality</li><li>Blue nitrile </li><li>Disposable</li><li>Large</li></ul>

<ul><li>Portable and lightweight hair washing stand</li><li>Adjustable black washbowl</li><li>Comfortable silicone neck protector</li><li>2 meter hose</li><li>Ideal for mobile hairdressers</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>3-in-1 stool, suitcase & service table</li><li> Anti-hair wheels allow silent movement</li><li>Store tools in suitcase</li><li>Use service table for colouring material</li></ul>

<ul><li>Foldable make-up chair with black metal finish</li><li>Perfect for professional make-up artists</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>A statement stool that combines looks with comfort and practicality </li><li>Extra quiet, hair-free wheels specially designed for the salon </li><li>Designed to suit all body shapes </li><li>Height adjustable (55cm to 75cm) </li><li>Sturdy nylon star base </li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li> Aluminium case</li><li>Rhinestone finish</li><li>Removable tray</li><li> Closure with lock and keys</li></ul>

<ul><li>Rubber handles provide excellent grip</li><li>Handles are gently curved upwards for easy lifting from surfaces</li><li>29 x 23cm</li></ul>

<ul><li>Press-button closure</li><li>Standard size fits all</li><li>100% polyester</li></ul>

<ul><li>Antistatic detangling brush</li><li>Ergonomic shape with handle</li><li>May be used on dry and wet hair</li><li>Can be used to apply conditioning products during hair treatments</li><li>Easy to clean with warm water</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Adjustable washing basin</li><li>2m hose with suction cup</li><li>Vertically extendable silicone foot and neck rest</li><li>Carry case included</li><li>Perfect for mobile stylists</li></ul>

<ul><li>A statement stool that combines looks with comfort and practicality </li><li>Extra quiet, hair-free wheels specially designed for the salon </li><li>Designed to suit all body shapes </li><li>Height adjustable (55cm to 75cm) </li><li>Sturdy nylon star base </li></ul>

<ul><li>100% recycled plastic large tint brush from Sibel </li><li>Hard nylon bristles </li><li>Ideal for long hair and covering large areas </li></ul>

<ul><li>Multi-storage holdall for hairdressing tools & products</li><li>Ideal for freelance hairdressing</li></ul>

<ul><li>3-in-1 stool, suitcase & service table</li><li> Anti-hair wheels allow silent movement</li><li>Store tools in suitcase</li><li>Use service table for colouring material</li></ul>

<ul><li>Vented grey & blue perm rods</li><li>13mm long</li><li>Available in different sizes/diameters</li><li>Pack of 12</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li> Sibel weaver highlighting comb set in 3 different colours</li><li> Barbed row of teeth - to securely hold the separated hair </li><li>Extra row of regular teeth for combing/taming of hair </li><li>Super easy and quick handling - just a twist of the wrist </li><li>Ideal to create any type of highlights including very fine babylights </li></ul>