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  • £10.39
    ex VAT
    <ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>
  • Offer
    £10.09
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • £7.19
    ex VAT
    <ul><li>100% vegan demi-permanent liquid colour for results that last up to 4-6 weeks</li><li>The no-ammonia, no-MEA, no-Lift formula won’t lighten the hair’s natural pigment</li><li>Easy-to-formulate, intermixable shades with a fast 5-20 minute processing time</li><li>Versatile formula for a range of fast and easy professional colour services, including toning, refreshing, colour correction, and grey blending</li><li>Neutral PH with plant-based lipids and oleic acid to nourish and condition</li></ul>
  • £17.19
    ex VAT
    3 FOR 2
    <ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • Offer
    Exclusive
    £44.05
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
  • £17.19
    ex VAT
    3 FOR 2
    <ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • £16.19
    ex VAT
    3 FOR 2
    <ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • £20.69
    ex VAT
    <ul><li>Deep cleansing shampoo</li><li>Deeply cleanses oily hair and scalp</li><li>Helps minimize oil production</li><li>Leaves hair fresh, shiny and full of body</li><li>Colour safe formula</li></ul>
  • £19.79
    ex VAT
    3 FOR 2
    <ul><li>Conditioning sculpting foam</li><li>Enhances texture with long-lasting memory</li><li>Controls frizz, adds shine and balances moisture</li><li>Creates gorgeous, crunch-free, defined curls</li><li>Smoothes the surface of the hair</li></ul>
  • £16.19
    ex VAT
    3 FOR 2
    <ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • £13.79
    ex VAT
    3 FOR 2
    <ul><li>Thermal Protection hairspray</li><li>Protects fragile strands from damage caused by heat styling</li><li>Builds lightweight barrier between hair and styling tools</li><li>Boosts hair's strength, fights frizz and provides flexible hold</li><li>Adds great memory</li></ul>
  • £10.39
    ex VAT
    <ul><li>Dedicated grey coverage series for 100% durable coverage on grey, white and resistant hair.</li><li>100% vegan formulas deliver gorgeous, natural looking results.</li><li>Opaque, highly pigmented shades that fade on tone.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li></ul>
  • £19.79
    ex VAT
    3 FOR 2
    <ul><li>Conditioning sculpting foam</li><li>Enhances texture with long-lasting memory</li><li>Controls frizz, adds shine and balances moisture</li><li>Creates gorgeous, crunch-free, defined curls</li><li>Smoothes the surface of the hair</li></ul>
  • £20.69
    ex VAT
    <ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>
  • £13.19
    ex VAT
    3 FOR 2
    <ul><li>Flexible texture wax spray</li><li>Creates bendable texture</li><li>Creates a satin finish and adds pliability</li><li>Easy to apply to all hair types and lengths</li><li>Light aerosol mist is non-oily to create pliable texture</li></ul>
  • £25.99
    ex VAT
    <ul><li>Super rich conditioner ideal for medium to coarse hair</li><li>Provides instant conditioning, detangling and shine</li><li>Smoothes, softens and prevents moisture loss</li><li>Guards vulnerable strands from sun damage </li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • IN-PERSON COURSE
    £175.00
    ex VAT
    An understanding of the fundamentals of haircutting will help you to build a busy salon column and retain loyal guests. Our Paul Mitchell® Haircutting System Fundamentals course is designed for future professionals, newly qualified stylists, stylists coming back into the industry, or stylists wanting a refresher on the disciplines of cutting hair. <br> <br> <b>Top Features</b><br><ul><li> Interactive theory and hands-on </li> </ul><br> <b>Key Learnings</b><br><ul> <li> The three geometric shapes we work with; what are they, how and why we use them </li> <li> The principles and disciplines of cutting hair; including correct hand and body position </li> <li> One length, layers and graduation techniques </li> <li> The right tools and products to create the perfect polish</li> </ul> <br> <b>Additional Information</b><br><ul> <li> The course fee includes a Mannequin Head to take home </li> <li> It is compulsory for students to have access to a selection of items required for the course (listed below). <b>Please note that some of the items may already be salon essentials so there is no need to purchase more if you already own them.</b> </li> <li> This course includes access to the JPMS portal for free online education </li> <li> Course duration: 1 day, 10am - 4pm</li> </ul>
  • Exclusive
    £19.95
    ex VAT
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • £27.89
    ex VAT
    <ul><li>Special ingredients and tea tree oil rid hair of impurities</li><li>Invigorates the scalp and leaves hair smelling great</li><li>The refreshing tingle wakes up weary hair</li></ul>
  • £10.39
    ex VAT
    3 FOR 2
    <ul><li>Thickening foam for extra body, fullness and control</li><li>Creates lightweight body and volume for fine hair</li><li>Leaves hair manageable and shiny</li><li>Adds flexible control and locks in moisture</li><li>Prevents dryness and amplifies shine</li></ul>
  • £20.69
    ex VAT
    <ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>
  • £9.29
    ex VAT
    <ul><li>Intermixable with Color XG®, Crema XG® and Paul Mitchell® lighteners.</li><li>Ultra-rich consistency.</li><li>Perfect texture for ease of application.</li></ul>
  • ONLINE COURSE
    New
    £125.00
    ex VAT
    Many hair and scalp disorders can easily be treated with the right diagnosis. Understand the science of hair and scalp health through the fascinating world of trichology. Learn about simple solutions and preventions when identifying most common issues in trichology. Having a deeper understanding of hair, the structure functions and growth cycles, you will learn how to diagnose, treat and recommend solutions to offer your clients; encouraging a healthy scalp and improved sense of wellbeing. <br> <br> <b>Top Features</b><br> <ul><li> 2 hour online, interactive session </li> <li> How to contribute to your clients’ wellness </li> <li> Develop confidence in communicating to your client with hair or scalp disorders </li> <li> Recognise basic and everyday hair and scalp disorders </li> </ul><br> <b>Key Learnings</b><br> <ul> <li> Hair growth cycle and hair anatomy </li> <li> Understand and identify common hair alopecia’s </li> <li> Scientific understanding of common scalp disorders such as dandruff, dermatitis and psoriasis</li> <li> Create a plan for clients’ salon journey pre, during and post scalp concern </li> <li> Simple and effective hair and scalp products and treatment solutions </li> </ul> <br> <b>Additional Information</b><br> <ul><li> The course is an online, interactive session </li> <li> </li> <li>Course duration: 2 hours </li></ul>
  • £13.79
    ex VAT
    3 FOR 2
    <ul><li>Styling liquid that makes thin strands look and feel thicker</li><li>Adds shine, definition and soft memory</li><li>Creates body and definition</li><li>Shields hair from damaging UV rays</li><li>Ideal for fine hair and can be used on wet or dry hair</li></ul>
  • Offer
    Exclusive
    £11.29
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • £13.39
    ex VAT
    3 FOR 2
    <ul><li>Quick drying styling glaze</li><li>Provides flexible control and long-lasting memory</li><li>Adds body and maximises shine</li><li>Dries fast and seals moisture</li><li>Ideal for all hair types</li></ul>
  • £5.69
    ex VAT
    3 FOR 2
    <ul><li>Gently Cleanses colour-treated hair</li><li>Moisturises, strengthens and boosts shine</li><li>Helps colour last longer by shielding it from the sun</li><li>Sunflower extract provides intense UV protection</li><li>Conditioning agents hydrate and add shine</li></ul>
  • £13.39
    ex VAT
    3 FOR 2
    <ul><li>Root lifting spray</li><li>Gives fine hair a boost of volume at the roots</li><li>Adds maximum volume and fullness</li><li>Protects fragile strands</li><li>Precision sprayer delivers extra oomph</li></ul>
  • £11.69
    ex VAT
    3 FOR 2
    </li><li>Medium hold, semi-matte styling cream</li><li>Forms clean, no fuss looks with flexibility to reshape </li><li>Conditioning ingredients leave hair soft and manageable</li><li>Subtle texture works well on any hair type</li><li>Paraben free, Gluten free, Vegan, colour safe formula</li></ul>
  • Offer
    Exclusive
    £9.45
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
  • £25.99
    ex VAT
    <ul><li>Super rich conditioner ideal for medium to coarse hair</li><li>Provides instant conditioning, detangling and shine</li><li>Smoothes, softens and prevents moisture loss</li><li>Guards vulnerable strands from sun damage </li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
342 Products Found