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Paul Mitchell The Demi Demi Permanent Liquid Hair Colour - 10PA 60ml

£7.19 ex. VAT (Trade Price)
(£8.63 inc. VAT)
| £11.98 per 100ml
In stock for delivery
723100 - 10PA
More shades available


  • 100% vegan demi-permanent liquid colour for results that last up to 4-6 weeks
  • The no-ammonia, no-MEA, no-Lift formula won’t lighten the hair’s natural pigment
  • Easy-to-formulate, intermixable shades with a fast 5-20 minute processing time
  • Versatile formula for a range of fast and easy professional colour services, including toning, refreshing, colour correction, and grey blending
  • Neutral PH with plant-based lipids and oleic acid to nourish and condition


Paul Mitchell® The Demi is a vegan, demi-permanent, no-ammonia liquid colour that conditions the hair while colouring to deliver incredibly rich results with exceptional shine. The MEA free, no-lift formula won't lighten the hair's natural pigment. Its mix of direct and oxidative dyes create longer-lasting results that deliver up to 4-6 weeks of colour. The versitile formula is ideal for a wide range of professional colour services, including toning and refining, grey blending, colour refreshing, and colour correction services. The fast 5-20 minute processing time allows creative control over minimal to maximum colour deposit, for easy tonal adjustments and colour correction services. It mixes to a perfect gel consistency allowing for quick no-drip application with a bottle or brush. Plant-based lipids and oleic acid conditions and nourishes the hair for a silky feel and styling control, while soy protein smoothes the cuticle to soften and hydrate.

Directions for Use

Only use The Demi with Paul Mitchell® Processing Liquid, 7 volume/2%, in a 1:1 mixing ratio. Process for up to 20 minutes depending on the desired result.


Aqua (Water, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Dimethyl Isosorbide, Isopropyl Alcohol, Aminomethyl Propanol, Steareth-20, Linoleic Acid, Sodium Lauryl Sulfate, Palmeth-2 Phosphate, Dihydroxypropyl Peg-5 Linoleammonium Chloride, M-Aminophenol, Disodium Edta, Erythorbic Acid, 1-Naphthol, Hydrolyzed Soy Protein, P-Phenylenediamine, Linolenic Acid, Myristic Acid, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-2-Hydroxytoluene, Palmitic Acid, 4-Chlororesorcinol, Parfum (Fragrance), Peg-12 Dimethicone, Resorcinol, Phenoxyethanol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Sodium Chloride, Sodium Hydroxide, Stearic Acid, Sodium Sulfite, Benzyl Salicylate, Eugenol, Hexyl Cinnamal, Limonene, Linalool

Delivery & Stock

Available for:
Home Delivery

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