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  • Offer
    £10.09
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • £25.90
    ex VAT
    <ul><li>A balanced blend of light oils for face and body massage</li><li>Formulated with soya and wheat germ oil</li><li>Light, gentle and moisturising for all skin types</li><li>Rich in vitamins and antioxidants</li><li>Helps to relieve symptoms of dry and sensitive skin</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • £25.90
    ex VAT
    <ul><li>A balanced blend of light oils for face and body massage</li><li>Formulated with soya and wheat germ oil</li><li>Light, gentle and moisturising for all skin types</li><li>Rich in vitamins and antioxidants</li><li>Helps to relieve symptoms of dry and sensitive skin</li></ul>
  • Offer
    Exclusive
    £44.05
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
  • £252.00
    ex VAT
    <ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>
  • £137.32
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>
  • £13.66
    ex VAT
    <ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for sensitive skin</li></ul>
  • £115.79
    ex VAT
    <ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>
  • £177.71
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>
  • £113.09
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>
  • £5.23
    ex VAT
    <ul><li>Massage oil</li><li>For face and body</li><li>Medium viscosity</li><li>Versatile carrier oil</li><li>Contains soya and wheatgerm</li></ul>
  • New
    £240.79
    ex VAT
    AVAILABLE FROM MAY 1ST
    <ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>
  • £7.36
    ex VAT
    <ul><li>All-purpose sterilising solution</li><li>From Strictly Professional</li><li>For sterilising work surfaces and equipment</li><li>Can also be used diluted on skin</li><li>Large one litre bottle</li></ul>
  • £11.36
    ex VAT
    <ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for oily/combination skin</li></ul>
  • £113.09
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>
  • £145.40
    ex VAT
    <ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>
  • £11.36
    ex VAT
    <ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for normal/dry skin</li></ul>
  • £19.95
    ex VAT
    <ul><li>Anti-ageing product range </li><li>Kit contains Strictly Professional Skincare Purifying Cleanser, 150ml, Strictly Professional Skincare Replenishing Moisturiser 150ml, Strictly Professional Skincare Renew Serum 30ml, Strictly Professional Skincare Clarifying Toner 150ml</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • £25.95
    ex VAT
    <ul><li>Face Mask Starter Kit</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • £6.74
    ex VAT
    <ul><li>A skin polishing facial exfoliant with natural olive stone granules</li><li>Designed for normal/dry skin</li><li>Provides a brighter complexion</li><li>Sweet almond and peach oil help to protect the skin</li><li>Leaves skin feeling soft and smooth</li></ul>
  • £36.60
    ex VAT
    <ul><li>Quality oil that is odourless and colourless</li><li>Can be used as a carrier oil or added to face mask mixes</li><li>Quickly absorbed into the skin</li><li>Obtained from the seed of muscat raisins</li><li>Can be tailored to suit the skin type</li></ul>
  • Exclusive
    £19.95
    ex VAT
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • Offer
    Exclusive
    £11.29
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • £4.95
    ex VAT
    <ul><li>Strictly Professional Surgical Spirit</li><li>Sterilising solution</li><li>Usable on all surfaces</li><li>Improves salon hygiene</li><li>In 500ml container</li></ul>
  • Offer
    Exclusive
    £9.45
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
  • New
    £279.99
    ex VAT
    AVAILABLE FROM MAY 1ST
    <ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>
  • £6.51
    ex VAT
    <ul><li>Strictly Professional Massage Cream</li><li>Luxurious massage experience</li><li>Lubricates and moisturises</li><li>Great alternative to massage oils</li><li>Container size 450ml</li></ul>
  • £5.43
    ex VAT
    <ul><li>A light cleanser for sensitive skin</li><li>Gently removes makeup and impurities</li><li>Provides anti inflammatory effects to soothe and calm the skin</li><li>Assists with cell repair and improves the skin s natural moisture barrier</li><li>No artificial colours or fragrances</li></ul>
  • £7.16
    ex VAT
    <ul><li>Grapeseed oil derived from Muscat raisins</li><li>A quality oil for massage use</li><li>Colourless and odorless</li><li>Easily absorbed</li><li>A great carrier for essential oils</li></ul>
  • £2.63
    ex VAT
    <ul><li>Circular plastic solution bowl</li><li>For preparing face masks/bodywraps</li><li>Washable</li><li>Diameter 20cm</li></ul>
  • £4.72
    ex VAT
    <ul><li>Strictly Professional Rose Water</li><li>Face mask ingredient</li><li>Multi-purpose</li><li>Natural emollient</li><li>Container size 500ml</li></ul>
118 Products Found