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<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Black and Gold Metallic Limited edition Magic clip </li><li>High carbon steel gold blades with titanium and diamond coatigs, for lower blade temperature, resists corrosion and extremely strong </li><li>Gold Metal Lever and Switch </li><li>Matching space saving charge stand </li><li>Lithium Battery for quick charging and long run times </li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>CORDLESS POWER &ndash; 100-minute run time on a single charge with Lithium-Ion battery technology</li><li>SNAG-FREE CLIPPING - Premium Guide Combs that glide through the hair for complete comfort</li><li>PRECISIE CUTTING - Wedge Blade offers improved enabling a cleaner and precise cut</li><li>TAPER LEVER - Adjust the taper and texture without changing blades</li><li>CRUNCH BLADE TECHNOLOGY &ndash; To achieve a blunter cut and to seamlessly blend</li></ul>

<ul><li>Powerful, durable and long lasting professional V5000 motor</li><li>Includes a battery operated trimmer</li><li>Convenient thumb lever to adjust taper and texture</li><li>Mains clipper in a stylish chrome design</li><li>Exclusive to Sally</li><li>Designed for the busy stylist or barber and ideal for all clipper work</li></ul>

<ul><li>2000 Watt dryer with professional AC motor</li><li>Tourmaline grill delivers even heat distribution, helping to prevent damage and retain moisture for a sleeker, shinier finish </li><li>3 heat and 2 speed settings for versatile styling options plus cool shot </li><li>Includes 1 wide nozzle and 1 standard nozzle</li><li>Salon-length 3-metre cord </li></ul>

<ul> <li>CORDLESS POWER - 100-minute run time on a single charge</li> <li>EDGING - T-Shaped blade perfect for shape-ups, sharper outlines, edge lining and detail work</li> <li>CLOSE TRIMMING &ndash; The option to adjust to zero overlap for ultra-close cutting</li> <li>COMPACT - Lightweight and stylish design for ultimate balance and control</li> <li>LED CHARGE LIGHT &ndash; Featuring an LED light that displays when the trimmer is charging</li> </ul>

<ul><li>Black and Gold Metallic Limited edition Detailer LI</li><li>High carbon steel gold blades with Titanium and diamond coatigs, for lower blade temperature, resists corrosion and extremely strong </li><li>Matching space saving charge stand </li><li>Extremely close line for expert cutting </li><li>Lithium Battery for quick charging and long run times </li></ul>

<ul> <li>CORDLESS POWER - 90-minute run time on a single charge with Lithium-Ion battery technology</li> <li>TAPER LEVER - Adjust the taper and texture without changing blades</li> <li>CRUNCH BLADE TECHNOLOGY &ndash; To achieve a blunter cut and to seamlessly blend</li> <li>RUST RESISTANT BLADE - High precision blades that ensures the best cutting performance</li> <li>LIGHTWEIGHT - Professional hair clipper that not only looks stylish but is practical and hardworking</li> <li>Comb sizes: 0.5, 1.5, 1 - 4, 6 &amp; 8</li> </ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul> <li>PROTECTS THE HAIR - Keratin and tourmaline grille heats up quickly and evenly distributes the heat when styling, preventing the risk of damage</li> <li>FAST &amp; EFFORTLESS STYLING - Ionic function reduces static, frizz and speeds up your drying time</li> <li>LOCK IN STYLE - Cool shot button allows you to lock in your style for a long-lasting shine and healthier looking hair</li> <li>VERSATILE STYLING - Designed with 3 heat and 2 speed settings for versatile styling options</li> <li>SALON LENGTH CABLE - Salon-length 3m long lasting cable which gives durability and mobility</li> </ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul> <li>CORDLESS POWER &ndash; 70-minute run time on a single charge with Lithium-Ion battery technology</li> <li>TAPER LEVER - Adjust the taper and texture without changing blades</li> <li>PRECISION FADE BLADE - Adjustable thin profile blade with a flat bottom for closer cutting</li> <li>SNAG-FREE CLIPPING - Premium Guide Combs that glide through the hair for complete comfort</li> <li>HEAVY DUTY CLIPPING - Aluminium metal bottom housing provides a sturdy grip with a weighted feel</li> <li>PREMIUM COMB SET - grade 1-8 (3mm, 6mm, 10mm, 13mm, 16mm, 19mm, 22mm, 25mm), grade 0.5 (1.5mm) &amp; grade 1.5 (4.5mm)</li> </ul>

<ul> <li>POWERFUL MOTOR &ndash; Durable and long-lasting professional rotary motor that achieves 5,500rpm</li> <li>TAPER LEVER - Adjust the taper and texture without changing blades</li> <li>CORDED TRIMMER - Corded for continuous power</li> <li>RUST RESISTANT BLADES - High precision blades that ensures the best cutting performance</li> </ul>

<ul> <li>CORDLESS POWER - The UK's best clipper is now available cordless offering 90-minute run time</li> <li>POWERFUL MOTOR &ndash; Durable and long-lasting professional rotary motor that achieves 5,500rpm</li> <li>TAPER LEVER - Adjust the taper and texture without changing blades </li> <li>RUST RESISTANT BLADE - High precision blades that ensures the best cutting performance</li> <li>LED CHARGE LIGHT - Featuring an LED light display it shows when the clipper is charging</li> </ul>

<ul> <li>CORDLESS POWER - 75-minute run time on a single charge with Lithium-Ion battery technology</li> <li>QUICK CHARGE - Quick charge capabilities of just 1 hour and no charge lost in storage</li> <li>LED CHARGE LIGHT &ndash; Featuring an LED light that displays when the clipper is charging</li> <li>RUST RESISTANT BLADE - High precision blades that ensures the best cutting performance</li> <li>ERGONOMIC DESIGN - Sleek, modern design for amazing balance and control</li> </ul>

<ul><li>Innovative suspension system allows cutting bars to move independently, hugging every neck and facial contour to make every last hair disappear</li><li>Independent pop-out foil bars</li><li>Micro-thin foils allow for a razor-close shave without irritation or bumps</li><li>100+ minute run time on a single charge</li><li>Charge indicator, easy-read fuel gauge on the front of shaver</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Designed for optimal weight, balance, and all-day use</li><li> Will unlock greater visibility when lining, trimming, and detailing in the tightest areas of the face, beard and hairline </li><li>Three hours of cordless power on a single full charge </li><li> Zero in on tiny lines </li><li>Can switch from cordless to corded in seconds with barely a pause in your workflow </li></ul>

<ul><li> Cordless trimmer -100 minutes usage time that now charges six times faster</li><li> Rust resistant, high precision chrome plated blades </li><li> Ideal for finishing touches </li><li> High precision blades that ensures the best cutting performance</li></ul>

<ul> <li> <div>CERAMIC PLATES - Retain the hairs natural moisture, to leave the hair shiny and smooth</div> </li> <li> <div>ULTRA FAST HEAT - Plates heat up ultra-fast, so your styling iron is ready to use straight away</div> </li> <li> <div>VARIABLE TEMERATURE - Adjustable digital temperature setting between 150&deg;C &ndash; 210&deg;C</div> </li> <li> <div>PROTECTS HAIR - Keratin infused plates help to protect the hair, providing a shinier and silkier finish</div> </li> <li> <div>VERSATILE - With contoured ceramic plates, Effortlessly straighten, curl of wave your hair</div> </li> <li>BUILT FOR SALONS -&nbsp;3 metre salon-length swivel cord, plus a heat resistant protective silicone cover for safe storage</li> </ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul> <li>CORDLESS POWER - 60-minute run time on a single charge</li> <li>SUITABILITY - Ideal for beards, stubble, facial hair, necklines and sideburns</li> <li>VARIED CUTTING LENGTHS - Trim, shape and edge your beard with cutting lengths from 0.5-13mm</li> <li>RUST RESISTANT BLADE - High precision blades that ensures the best cutting performance</li> <li>ERGONOMIC DESIGN - Sleek, modern chrome design featuring an anti-slip grip</li> </ul>

<ul> <li>CORDED POWER - The Super Taper is the UK s bestselling professional mains clipper</li> <li>POWERFUL MOTOR &ndash; V5000 Vibrating Motor that achieves 6,000rpm, durable and long lasting</li> <li>RUST RESISTANT BLADE - High precision blades that ensures the best cutting performance</li> <li>TAPER LEVER - Adjust the taper and texture without changing blades</li> <li>BULK REMOVAL &amp; TAPERING - The perfect professional tool ideal for bulk hair removal</li> </ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul> <li>2 CONCENTRATOR NOZZLES - Two concentrator nozzles to direct the airflow enhancing styling control</li> <li>LOCK IN STYLE - Cool shot button allows you to lock in your style for a long-lasting shine and healthier looking hair</li> <li>VERSATILE STYLING - 3 heat and 2 speed settings for versatile styling options and a turbo heat switch for an extra boost of power</li> <li>IONIC FUNCTION - reduces static, frizz and speeds up your drying time</li> <li>SALON LENGTH CABLE - Salon-length 3m long lasting cable which gives durability and mobility</li> </ul>

<ul><li>Tool bag in satchel style design</li><li>Multi-compartment storage</li><li>In black</li><li>Helps keep your styling tools safe and tidy</li></ul>

<ul><li>An aftercare lotion designed for pierced ears</li><li>The ideal take-home size for salon visitors</li><li>20 pack of handy, squeezable 30ml bottles</li><li>Dropper dispenser for targeted application</li><li>Formulated by Caflon, the ear care specialists</li></ul>

<ul><li>Regular sized ear piercing studs - 4mm diameter</li><li>Plated surgical steel with a crystal stone</li><li>For use with Caflon ear piercing devices</li><li>Part of a stunning range of studs your clients demand</li><li>Supplied in a 12-pair pack for salon use</li></ul>

<ul> <li>CORDED POWER - Mains powered trimmer for continuous power</li> <li>EDGING - T-Shaped blade perfect for shape-ups, sharper outlines, edge lining and detail work</li> <li>CLOSE CUTTING - Blade can be adjusted to zero overlap for ultra-close cutting</li> <li>RUST RESISTANT BLADE - High precision blades that ensures the best cutting performance</li> <li>VARIABLE CUTTING LENGTHS - 0.4mm blade alone with 3 combs (1/2, 1 and 1.1/2)</li> </ul>

<ul><li>A practical starter kit for professionals</li><li>Begin ear piercing fully equipped with everything you need</li><li>The easy way to offer your clients a service they want</li><li>Includes piercing gun, wipes, ear studs and lotions</li><li>All protected by a robust foam inlaid carry case</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul> <li>CORDLESS POWER - 90-minute run time on a single charge with Lithium-Ion battery technology</li> <li>INTEGRATED TAPER LEVER - Variable taper adjustment</li> <li>LED CHARGE LIGHT &ndash; Featuring an LED light that displays when the clipper is charging</li> <li>RUST RESISTANT BLADE - High precision blades that ensures the best cutting performance</li> <li>POWERFUL - Durable and long lasting motor, ideal for busy barbershops</li> </ul>