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  • £10.39
    ex VAT
    <ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>
  • Offer
    £10.09
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    £100.00 £125.00
    ex VAT
    SAVE 20%
    <ul><li>New powerful 2200 watt K-Advance motor</li><li>Ionic and ceramic technology</li><li>Ergonomic, lightweight design</li><li>Built-in silencer for less noise</li><li>Stay Cool front case technology</li><li>Soft touch switches designed for comfortable use</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • £7.19
    ex VAT
    <ul><li>100% vegan demi-permanent liquid colour for results that last up to 4-6 weeks</li><li>The no-ammonia, no-MEA, no-Lift formula won’t lighten the hair’s natural pigment</li><li>Easy-to-formulate, intermixable shades with a fast 5-20 minute processing time</li><li>Versatile formula for a range of fast and easy professional colour services, including toning, refreshing, colour correction, and grey blending</li><li>Neutral PH with plant-based lipids and oleic acid to nourish and condition</li></ul>
  • Offer
    £100.00 £125.00
    ex VAT
    SAVE 20%
    <ul><li>New powerful 2200 watt K-Advance motor</li><li>Ionic and ceramic technology</li><li>Ergonomic, lightweight design</li><li>Built-in silencer for less noise</li><li>Stay Cool front case technology</li><li>Soft touch switches designed for comfortable use</li></ul>
  • £17.19
    ex VAT
    3 FOR 2
    <ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • Offer
    £112.00 £140.00
    ex VAT
    SAVE 20%
    <ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>
  • Offer
    Exclusive
    £44.05
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
  • Offer
    £100.00 £125.00
    ex VAT
    SAVE 20%
    <ul><li>New powerful 2200 watt K-Advance motor</li><li>Ionic and ceramic technology</li><li>Ergonomic, lightweight design</li><li>Built-in silencer for less noise</li><li>Stay Cool front case technology</li><li>Soft touch switches designed for comfortable use</li></ul>
  • £95.00
    ex VAT
    <ul><li>Professional AC Motor with 1900 Watt</li><li>Air flow of 71 m³/h</li><li>4 temperature settings, 2 speed settings and cool shot</li><li>Eco Friendly</li><li>Rear filter</li><li>Long-life, powerful and well-balanced for comfortable use</li><li>Impact-resistant casing and heavy duty switches</li><li>Includes 2 styling concentrators</li></ul>
  • £17.19
    ex VAT
    3 FOR 2
    <ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • £16.19
    ex VAT
    3 FOR 2
    <ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • Offer
    £112.00 £140.00
    ex VAT
    SAVE 20%
    <ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>
  • Offer
    £112.00 £140.00
    ex VAT
    SAVE 20%
    <ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>
  • £20.69
    ex VAT
    <ul><li>Deep cleansing shampoo</li><li>Deeply cleanses oily hair and scalp</li><li>Helps minimize oil production</li><li>Leaves hair fresh, shiny and full of body</li><li>Colour safe formula</li></ul>
  • £19.79
    ex VAT
    3 FOR 2
    <ul><li>Conditioning sculpting foam</li><li>Enhances texture with long-lasting memory</li><li>Controls frizz, adds shine and balances moisture</li><li>Creates gorgeous, crunch-free, defined curls</li><li>Smoothes the surface of the hair</li></ul>
  • £16.19
    ex VAT
    3 FOR 2
    <ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • £13.79
    ex VAT
    3 FOR 2
    <ul><li>Thermal Protection hairspray</li><li>Protects fragile strands from damage caused by heat styling</li><li>Builds lightweight barrier between hair and styling tools</li><li>Boosts hair's strength, fights frizz and provides flexible hold</li><li>Adds great memory</li></ul>
  • £10.39
    ex VAT
    <ul><li>Dedicated grey coverage series for 100% durable coverage on grey, white and resistant hair.</li><li>100% vegan formulas deliver gorgeous, natural looking results.</li><li>Opaque, highly pigmented shades that fade on tone.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li></ul>
  • £19.79
    ex VAT
    3 FOR 2
    <ul><li>Conditioning sculpting foam</li><li>Enhances texture with long-lasting memory</li><li>Controls frizz, adds shine and balances moisture</li><li>Creates gorgeous, crunch-free, defined curls</li><li>Smoothes the surface of the hair</li></ul>
  • £20.69
    ex VAT
    <ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>
  • £13.19
    ex VAT
    3 FOR 2
    <ul><li>Flexible texture wax spray</li><li>Creates bendable texture</li><li>Creates a satin finish and adds pliability</li><li>Easy to apply to all hair types and lengths</li><li>Light aerosol mist is non-oily to create pliable texture</li></ul>
  • £25.99
    ex VAT
    <ul><li>Super rich conditioner ideal for medium to coarse hair</li><li>Provides instant conditioning, detangling and shine</li><li>Smoothes, softens and prevents moisture loss</li><li>Guards vulnerable strands from sun damage </li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • IN-PERSON COURSE
    £175.00
    ex VAT
    An understanding of the fundamentals of haircutting will help you to build a busy salon column and retain loyal guests. Our Paul Mitchell® Haircutting System Fundamentals course is designed for future professionals, newly qualified stylists, stylists coming back into the industry, or stylists wanting a refresher on the disciplines of cutting hair. <br> <br> <b>Top Features</b><br><ul><li> Interactive theory and hands-on </li> </ul><br> <b>Key Learnings</b><br><ul> <li> The three geometric shapes we work with; what are they, how and why we use them </li> <li> The principles and disciplines of cutting hair; including correct hand and body position </li> <li> One length, layers and graduation techniques </li> <li> The right tools and products to create the perfect polish</li> </ul> <br> <b>Additional Information</b><br><ul> <li> The course fee includes a Mannequin Head to take home </li> <li> It is compulsory for students to have access to a selection of items required for the course (listed below). <b>Please note that some of the items may already be salon essentials so there is no need to purchase more if you already own them.</b> </li> <li> This course includes access to the JPMS portal for free online education </li> <li> Course duration: 1 day, 10am - 4pm</li> </ul>
  • £122.00
    ex VAT
    <ul><li>2150 watt / AC motor</li><li>4 temperature settings, 2 speed settings and cool shot</li><li>Powerful and extremely light</li><li>Incorporated ceramic and ion technology</li><li>Eco friendly technology</li></ul>
  • Exclusive
    £19.95
    ex VAT
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • Offer
    £112.00 £140.00
    ex VAT
    SAVE 20%
    <ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • £10.39
    ex VAT
    3 FOR 2
    <ul><li>Thickening foam for extra body, fullness and control</li><li>Creates lightweight body and volume for fine hair</li><li>Leaves hair manageable and shiny</li><li>Adds flexible control and locks in moisture</li><li>Prevents dryness and amplifies shine</li></ul>
  • £27.89
    ex VAT
    <ul><li>Special ingredients and tea tree oil rid hair of impurities</li><li>Invigorates the scalp and leaves hair smelling great</li><li>The refreshing tingle wakes up weary hair</li></ul>
  • Offer
    Exclusive
    £11.29
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • £9.29
    ex VAT
    <ul><li>Intermixable with Color XG®, Crema XG® and Paul Mitchell® lighteners.</li><li>Ultra-rich consistency.</li><li>Perfect texture for ease of application.</li></ul>
355 Products Found