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<ul><li>Nourishing hair mask with temporary colour pigments </li><li>Can be used to freshen/tone your existing hair colour or can add a temporary colour for up to 4-10 washes </li><li>Contains Argan oil which moisturises and removes frizz </li><li>Can be mixed with other colours within the range to create pastels/bespoke colours to suit you </li><li>100% vegan, sulphate and paraben-free with CO2 compensated packaging</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Maria Nila Luminous Colour Shampoo</li><li>Keeps your hair in perfect condition</li><li>Rebuilds and strengthens from within</li><li>Free from sulphates and parabens</li><li>Reduces the loss of colour</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Dandruff Relief & Hair Growth</li><li>100% Vegan & Cruelty Free</li><li>Sulphate & Paraben Free</li><li>Colour Guard Complex</li><li>Produced in Sweden</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Maria Nila Luminous Colour Conditioner</li><li>Easily detangles coloured tresses</li><li>Fights static electricity</li><li>Reduces the loss of colour</li></ul>

<ul><li>Soothing effect on scalp</li><li>Anti-dandruff</li><li>Hair growth stimulating</li><li>Creates a healthy scalp</li><li>Active ingredients Piroctone Olamine & Vitamin E</li></ul>

<ul><li>Maria Nila Structure Repair Shampoo</li><li>Moisturises and strengthens damaged, dry and chemically treated hair</li><li>Contains repairing algae extract</li><li>Free from sulphates and parabens</li><li>Reduces the loss of colour</li></ul>

<ul><li>Nourishing treatment masque</li><li>Non-permanent colour with Colour Guard Complex</li><li>Applies in less than 10 minutes</li><li>Sulphate/paraben-free, 100% vegan</li><li>Gives hair a little extra vitality and colour</li></ul>

<ul><li>Pure Volume Shampoo from Maria Nila</li><li>For fine hair</li><li>Adds body and shine</li><li>With vitamin B5</li><li>Bottle size 1l</li><li></li></ul>

<ul><li>Maria Nila Structure Repair Conditioner</li><li>Specially formulated for dry and chemically-treated hair</li><li>Contains repairing algae extract</li><li>Protects hair and reduces the loss of colour</li></ul>

<ul><li>Dandruff Relief & Hair Growth</li><li>100% Vegan & Cruelty Free</li><li>Sulphate & Paraben Free</li><li>Colour Guard Complex</li><li>Produced in Sweden</li></ul>

<ul><li>Maria Nila True Soft Shampoo</li><li>Reduces frizz and fight static electricity</li><li>Gentle formula</li><li>Contains smoothing argan oil and colour guard complex</li><li>Reduces the loss of colour</li></ul>

<ul><li>A nourishing leave-in treatment to promote shine, softness and eliminate frizz</li><li>Absorbs quickly and gently without weighing hair down</li><li>Rich in antioxidants and fatty acids to nourish, soften and strengthen hair</li><li>Colour Guard Complex</li><li>Climate Compensated Packaging</li><li>100% vegan and PETA approved</li></ul>

<ul><li>Maria Nila True Soft Conditioner</li><li>Reduce frizz and fight static electricity</li><li>Gentle formula</li><li>Contains smoothing argan oil and colour guard complex</li><li>Reduces the loss of colour</li></ul>

<ul><li>Sheer Silver Shampoo from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 350ml</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Volumizing effect</li><li>For thin and fine hair</li><li>Thickens, strengthens and adds body</li><li>Contains Provitamin B5</li><li>Long-lasting volume, vitality and preserves moisture</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Deep cleansing shampoo</li><li>Efficiently removes build up</li><li>Cooling effect from peppermint extract</li><li>Aloe vera extract sooths and refreshes the scalp</li><li>100% Vegan, cruelty-free, and Free from silicones, sulfates & parabens</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Strengthens and reduce frizz</li><li>Perfect for dry hair</li><li>Contains softening argan oil</li><li>Soften, moisturizes and strengthens hair</li><li>Reduce frizz & static electricity</li></ul>

<ul><li>100% vegan nourishing heat protecting cream spray</li><li>Sulphate & Paraben free</li><li>Prevents split ends and adds shine to the hair</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>

<ul><li>Pure Volume Conditioner from Maria Nila</li><li>For fine hair</li><li>Softens and moisturises</li><li>With vitamin B5</li><li>Bottle size 1l</li><li></li></ul>

<ul><li>Soothing effect on scalp</li><li>Anti-dandruff</li><li>Reusable and sustainable beauty bag</li><li>Creates a healthy scalp</li><li>Active ingredients Piroctone Olamine & Vitamin E</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>100% vegan styling spray with strong hold</li><li>Sulphate & Paraben free</li><li>Easy to brush out</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Sheer Silver Conditioner from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 1l</li></ul>

<ul><li>Shaping & Styling </li><li>Heat protection </li><li>Holds styling</li><li>Keeps hair controlled without getting frizzy or static</li><li>No crunch</li></ul>

<ul><li>A nourishing leave-in treatment to promote shine, softness and eliminate frizz</li><li>Absorbs quickly and gently without weighing hair down</li><li>Rich in antioxidants and fatty acids to nourish, soften and strengthen hair</li><li>Colour Guard Complex</li><li>Climate Compensated Packaging</li><li>100% vegan and PETA approved</li></ul>

<ul><li>Maria Nila Structure Repair Masque</li><li>Protect and refresh hair</li><li>A gentle treatment that softens, moisturises and prevents static electricity</li></ul>

<ul><li>Strengthens and reduce frizz</li><li>Perfect for dry hair</li><li>Contains softening Argan oil</li><li>Soften and moisturises hair</li><li>Reusable and sustainable beauty bag</li></ul>