Hair Dyes Hair Colour & Hair Bleach

<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li>Liquid, acidic demi-permanent toners with built-in bonder technology to tone and strengthen hair in 1 step</li><li> Helps repair and protect the most damaged strands following any lightening service </li><li> With Citric Acid and Taurine to help reduce damage and alkalinity for optimal colour results </li><li>Delivers incredible shine and condition with true-to-tone results</li><li>Perfect for sensitized to very sensitized hair</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Proven technology that repairs and strengthens all hair types.</li><li>Eliminates frizz</li><li>Speeds up blow dry times while smoothing</li><li>Made without sulfates, phthalates, parabens, or gluten</li></ul>

<ul><li>The gobal bestselling hair treatment from Olaplex - In a jumbo 250ml size for a limited time! </li><li>Helps maintain hair integrity, softness and shine</li><li>Provides real, structural repair that works from within</li><li>Maintain strong, healthy looking hair between salon visits</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>The original bond multiplier, insurance for hair</li><li>New and revolutionary hair colouring upgrade service</li><li>Simple three-step process</li><li>Olaplex works on all hair types</li><li>Free of silicone, sulphates, phthalates, DEA, aldehydes</li><li>Pack includes 3 x 100ml bottles (1 x No.1, 2 x No.2)</li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Permanent, liquid color with mirror-like shine and A-List results.</li><li>Fade resistant, rich color with up to 100% gray coverage. </li><li>The alkaline, low ammonia formula respects hair integrity for glossy, healthy hair. </li><li>Up to 4 levels of lift. </li><li>Quick, easy mixing and application from a bottle or brush.</li></ul>

<ul><li>Boosts Shine, Strengthens & Repairs </li><li>Reduces Frizz & Flyaways </li><li>Heat Protection up to 450°f, Softens & Detangles, UV Protection, </li><li>No Residue, Color-Safe, Vegan </li><li>Extends Color & Renews Vibrancy, Shortens Drying Time</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Redken Acidic Bonding Concentrate Shampoo is Redken's most concentrated all-in-one care to transform the appearance of processed hair.</li><li>This ultra-rich and luxurious shampoo provides intense conditioning, reduced breakage, and colour fade protection. </li><li>Featuring Citric Acid, this shampoo contains a concentrated bonding care complex that helps protect weak bonds in the hair to reduce breakage and increase hair strength.* *After 6 uses of Acidic Bonding Concentrate shampoo, conditioner and Acidic Concentrate Leave in Treatment </li><li>This pH-balancing shampoo is specifically formulated with an acidic pH to help defend against the negative effects of hair colouring, lightening and heat styling. </li><li>The result? Hair that looks and feels healthy!</li></ul>

<ul><li>Lock in all over brightness and neautralize yellow tones</li><li>Olaplex Bond Building Technology™ maintains strong, healthy-looking blondes and greys, some of the most fragile hair types and often more vulnerable to damage</li><li>Strengthens, smooths and reduces brassiness</li><li>Micro-fine pigments seal in brightness by depositing tone-balancing pigment</li><li>Colour safe and helps to maintain healthy-looking hair</li></ul>

<ul><li>Treat your hair on the go - A perfect travel pack with all your favourite Olaplex essentials </li><li>Bring home salon-inspired, intensive repair for 3x stronger hair and 68% more repair when No.0 and No.3 are used as a two-part system </li><li>Protect your results between salon visits with the most potent Olaplex at-home reparative treatments </li><li>Formulated with patented Olaplex Bond Building Technology, scientifically proven to repair and strengthen damaged and broken bonds </li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

<ul><li>All-in-one bonder in a lightening powder - no additive or extra mixing needed!</li><li>Up to 8 levels of lift</li><li>Citric Acid & Glycine Complex protects bonds and strengthen hair fibers. </li><li>Develop for up to 50 minutes</li><li>Mix with Redken Pro-Oxide Cream Developer in 10, 20, 30 or 40 volume</li></ul>

<ul><li>Maximum power lightener with up to 8 levels of lift</li><li>For on and off scalp applications - customisable for every technique</li><li>Develop for up to 50 minutes</li><li>Mix with Redken Pro-Oxide Cream Developer in 10, 20, 30 or 40 volume</li></ul>

<ul><li>Exclusive Broad-Spectrum Clarifying System removes hard water minerals, chlorine, excess oils, pollutants and product build-up after one use</li><li>Formulated with patented Olaplex Bond-Building Technology™ to maintain strong hair bonds</li><li>Rich lather deeply cleanses to restore shine and softness</li><li>Non-drying formula leaves hair soft and shiny with vibrant clarity</li><li>Sulfate free, silicone free, pH balanced & Vegan friendly</li></ul>

<ul><li>Redken Acidic Bonding Concentrate Conditioner is Redken's most concentrated all-in-one care to transform the appearance of processed hair.</li><li>Thick, concentrated formula for intense conditioning </li><li>Featuring Citric Acid, this conditioner contains a concentrated bonding care complex that helps protect weak bonds in the hair to reduce breakage and increase hair strength.* *After 6 uses of Acidic Bonding Concentrate shampoo, conditioner and Acidic Concentrate Leave inTreatment </li><li>This pH-balancing shampoo is specifically formulated with an acidic pH to help defend against the negative effects of hair colouring, lightening and heat styling. </li><li>The result? Hair that looks and feels healthy!</li></ul>

<ul><li>No.3 Bond Perfector is designed for at-home use</li><li>Helps maintain hair integrity, softness and shine</li><li>Provides real, structural repair that works from within</li><li>Maintain strong, healthy looking hair between salon visits</li></ul>

<ul><li>Protect hair from daily damange with the Olaplex No.9 anti-damage hair shield - A weightless, antioxidant rich, nourishing serum powered by patented Olaplex bond building technology™ </li><li>Provides protection from pollution for up to 48 hours and heat up to 450°F/232°C </li><li>Increases manageability, provides style memory, reduces static and enhances shine </li><li>Packed with antioxidant-rich ingredients including Red Algae Extract to neutralize free radicals, prevent damage and nourish the hair from the inside out</li><li>Multi-beneficial results for all hair types and textures </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Available in 10 (3%), 20 (6%), 30 (9%) or 40 (12%) volume</li><li>Up to 2 levels of lift</li><li>Use with Redken Blonding & Color Gels Lacquers</li></ul>

<ul><li>The original bond multiplier, insurance for hair</li><li>New and revolutionary hair colouring upgrade service</li><li>Simple three-step process</li><li>Olaplex works on all hair types</li><li>Free of silicone, sulphates, phthalates, DEA, aldehydes</li><li>Pack includes 3 x 525ml bottles (1 x No.1, 2 x No.2)</li></ul>

<ul><li>Olaplex 8 is a highly concentrated reparative 4 in 1 mask which adds shine & body with intense moisture to treat & smooth damaged hair.</li><li>Highly concentrated and infused with Olaplex's patented bond building technology, no.8's lightweight formula absorbs into the hair to treat damage without weighing it down.</li><li>Clinical results and consumer testing reported 2 x more shine, 4 x more moisture, 6 x smoothness & 94% more body.</li><li>Provides residual benefits that last multiple shampoos.</li><li>Made without sulphates, phthalates, parabens, or gluten. Vegan and colour-safe.</li><li>Brand new airless pump to ensure measured dosing!</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>We have created the new Acidic Perfecting Concentrate - a leave-in treatment and styling aid containing a high level of conditioning ingredients. </li><li>This product helps to provide a 59% reduction in breakage, 10x smoother hair, 88% reduction in visible split ends, and heat protection up to 450°F/230°C.</li><li>5% conditioning care complex with citric acid. Helps to intensely condition hair.</li><li>Silicones and fatty alcohols provides conditioning and adds shine.</li></ul>

<ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>