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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Professional quality nail lacquer</li><li>Chip resistant, high gloss and long-lasting</li><li>Easy to apply</li><li>DBP, and Formaldehyde free</li><ul>

<ul><li>Iconic OPI colours and shades</li><li>Fast polish-on application</li><li>Lightning speed cure under LED light</li><li>Up to 2 weeks of glossy wear</li><li>Intense shine</li><li>100% colour gel formula - wears like gel but looks like lacquer</li></ul>

<ul><li>Plant-based, vegan nail lacquer with up to 75% natural origin ingredients </li><li>Up to 7 days wear with a high-shine finish</li><li>Highly pigmented shades inspired by nature </li><li>Removes like OPI Nail Lacquer</li></ul>

<ul><li>Pre-cured gel technology delivers up to 11 days of gel-like wear and shine</li><li>Easily unlocks with acetone for speedy, damage-free removal. No soak-off required</li><li>Pro-wide nail polish brush hugs nails for smooth, even coverage sans streaking or bubbling</li><li>Vegan formula with no animal derived ingredients or by-products</li><li>No lamp curing needed</li></ul>

<ul><li>Natural nail strengthener</li><li>Nails are 95% stronger in 1 week*</li><li>Adds lasting shine, strength and care to nails</li><li>Made with Tri-Flex TechnologyTM</li><li>For harder, longer, stronger, natural nails</li><li>Available in a range of natural shades</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Nail lacquer top coat</li><li>Helps prevent smudges while drying</li><li>Dries to high-gloss, protective shine</li><li>Non-yellowing formula</li><li>Helps protect nails for longer</li></ul>

<ul><li>Patented Ulti-Plex Technology™ provides 99% nail keratin repair* to repair nails from within</li><li>94% protection of keratin protein from damage*</li><li>4x stronger nails in 6 days*</li><li>Perfect for use under all manicure services</li><li>Vegan, 9-free formulation</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Up to 3 weeks of shine-intense wear and stay-true colour</li><li>Soak-off removal</li><li>Fully cures in 30 seconds under OPI Star Light Gel Lamp, so your nails are 100% dry and smudge-proof immediately after gel manicure service</li><li>Quick service time and lightweight feel on fingers</ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Primes nail surface for polish</li><li>Prevents staining</li><li>Helps polish adhere better and remain chip free</li><li>Promotes long-lasting finish</li><li>Ideal for finger nails or toenails</li></ul>

<ul><li>High performance souffle-like massage cream</li><li>Cupuacu butter helps restore moisture balance</li><li>Shea & Cocoa butter blend intensely hydrates</li><li>Collagen-building peptides keep skin looking youthful</li><li>White tea extract helps fight free radicals</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Creates a durable foundation for OPI GelColor gel polish</li><li>Infused with Calcium and Vitamin complex leaving nails strong</li><li>Perfect base coat for oily, thin, soft, damaged, peeling or bendy nails</li><li>Provides adhesion for up to 3 weeks of wear and stay-true color </li><li>Cures in 30 seconds under OPI LED Light</li></ul>

<ul><li>Helps protect, replenish and strengthen nails</li><li>Softens and conditions the nail cuticle</li><li>Cupuacu Butter Helps restore moisture balance</li><li>Avocado Lipid Complex helps provide essential moisture</li><li>White Tea Extract helps fight free radicals</li><li>Rich yet lightweight Grape Seed, Kukui & Sunflower Oils provide the ultimate in moisture</li></ul>

<ul><li>Professional quality nail lacquer</li><li>Chip resistant, high gloss and long-lasting</li><li>Easy to apply</li><li>DBP, and Formaldehyde free</li><ul>

<ul><li>Iconic OPI colours and shades</li><li>Fast polish-on application</li><li>Lightning speed cure under LED light</li><li>Up to 2 weeks of glossy wear</li><li>Intense shine</li><li>100% colour gel formula - wears like gel but looks like lacquer</li></ul>

<ul><li>Nails are 95% stronger in 1 week.* *When used as directed</li><li>Infused with biotin, calcium, vitamins A, C, and E</li><li>Now with Tri-Flex TechnologyTM</li><li>Invisible protection</li><li>For tips that are longer, stronger and harder than ever before</li><li>Vegan formulation</li></ul>

<ul><li>OPI Spring Your Way Collection</li><li>Up to seven days of wear</li><li>Fast-drying formula</li><li>Chip resistant, high gloss and long-lasting</li><li>No UV or LED light needed</li></ul>

<ul><li>Fast acting gel-cream formula</li><li>Non-irritating alpha-hydroxy acid perfectly preps the nail bed</li><li>Cupuacu butter helps restore moisture balance</li><li>Avocado Lipid Complex helps provide essential moisture</li><li>White tea extract helps fight free radicals</li></ul>

<ul><li>Moisturises, brightens and protects skin and cuticles</li><li>Cupuacu and shea butter help provide lasting Moisture</li><li>Daisy flower extract helps brightens and evens skin tone</li><li>Free radical fighting white tea extract helps protect skin</li><li>Peptides help plump skin while protein-rich Prosina helps strengthens nails</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Celebrate 40 years of OPI with the Hollywood Collection</li><li>12 red carpet-ready shades in Lacquer, Infinite Shine and Gel Color</li><li> Up to 2 weeks of glossy wear</li><li> Lightning speed cure under LED light</li><li> 100% colour gel formula with stay-true colour</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Pre-cured gel technology delivers up to 11 days of gel-like wear and shine</li><li>Easily unlocks with acetone for speedy, damage-free removal. No soak-off required</li><li>Pro-wide nail polish brush hugs nails for smooth, even coverage sans streaking or bubbling</li><li>Vegan formula with no animal derived ingredients or by-products</li><li>No lamp curing needed</li></ul>

<ul><li>Helps restores dry, callused soles</li><li>Exfoliating Lactic Acid helps smooth rough skin</li><li>Cupuacu butter helps restore moisture balance</li><li>Lipid complex helps deeply hydrate</li><li>Chamomile helps sooth itchy skin</li></ul>

<ul><li>Plant-based, vegan nail lacquer with up to 75% natural origin ingredients</li><li>Up to 7 days wear with a high-shine finish</li><li>Highly pigmented shades inspired by nature </li><li>Removes like OPI Nail Lacquer</li></ul>

<ul><li>OPI Your Way collection</li><li>Stay-true colour and shine for up to 11 days of wear with ProStay Technology</li><li>Gel-like high shine finish</li><li>Applies and removes easily like a regular nail polish</li><li>No UV or LED light needed</li></ul>