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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Roll On Warm Wax Refills from Options by Hive</li><li>For hair removal</li><li>For face and body</li><li>Use with strips</li><li>Six 80g bottles supplied</li></ul>

<ul><li>Hive Disposable Spatulas</li><li>Pack of 100</li><li>For the easy and smooth application of wax</li><li>Birchwood</li></ul>

<ul><li>Easy to use kit for professional brow waxing treatments</li><li>Compact wax heater ideal for waxing small areas</li><li>Includes soothing tea tree and camphor pre and post wax lotions, perfect for sensitive skin</li><li>No wax strips required</li><li>Vegan friendly, Paraben & Cruelty free</li></ul>

<ul><li>Sensitive Hot Film Wax</li><li>Cooler and more comfortable treatment</li><li>Designed for Brazilian style waxing</li><li>Low allergy risk</li><li>Improved adhesion qualities</li></ul>

<ul><li>An all-purpose classic warm 'honey' wax</li><li>Formulated from the highest quality ingredients</li><li>Ensures excellent depilatory waxing results</li><li>Ideal for use on normal skin and normal/coarse hair</li><li>Hive superior performance waxes are a popular choice with professional therapists</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Dual 1000cc and 500cc heating chambers</li><li>Digital temperature display</li><li>Temperature adjustment controls</li><li>Includes 2 containers with scraper bar and handle</li><li>Normal and fast heat modes</li><li>Removable electrical lead</li><li>Fitted lid</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Benefits from a lower melting point and longer setting time </li><li>Vegan Friendly, Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>Applies to the treatment area in a thin, efficient layer </li><li>Flows onto the skin, seeking difficult shorter hairs to remove </li></ul>

<ul><li>Suitable for warm, crème and hot depilatory waxes and paraffin waxes</li><li>Temperature regulator dial and indicator light</li><li>Fast heat up time</li><li>Easy to operate and maintain</li><li>Supplied with a protective collar, inner container, scraper bar and handle, and a fitted lid</li></ul>

<ul><li>Suitable for warm, crème and hot depilatory waxes and paraffin waxes</li><li>Fast heat up time</li><li>Temperature regulator dial, indicator light and fitted lid</li><li>Easy to operate and maintain</li><li>Perfect for mobile therapists, small salons, individual treatment rooms or barbers</li></ul>

<ul><li>Xtra Strong Hot Film Wax</li><li>For underarm, bikini, male use</li><li>Plasticides for enhanced flexibility</li><li>Thin application layer</li></ul>

<ul><li>Polythene Protectors from Hive</li><li>For use during paraffin wax treatments</li><li>To minimise mess and create a thermal layer</li><li>Use with cotton mitts or booties</li><li>Pack of 100</li></ul>

<ul><li>Hand held roller wax heater</li><li>From Options by Hive</li><li>Light-weight (100g)</li><li>Ergonomic Design</li></ul>

<ul><li>A 6 chamber multi-pro heater and all the accessories required to perform depilatory roller wax treatments.</li><li>The heater is also suitable for 80g Spray Paraffin Cartridges</li><li>2 separate heater chambers with independent thermostats</li><li>A quick, accurate and hygienic method of wax application</li></ul>

<ul><li>Cooling and soothing Tea Tree and Peppermint fragrance</li><li>Suitable for all facial and body paraffin treatments</li><li>Low melt formula</li><li>Re-sealable bag so product can be used again for other treatments</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Hive of Beauty Pre Wax Treatment Spray</li><li>Cleanses and freshens your skin</li><li>Removes deodorant, make up and body oils</li><li>Contains natural essential oils</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Relaxing yet refreshing peach fragrance</li><li>Suitable for all facial and body paraffin treatments</li><li>Low melt formula</li><li>Re-sealable bag so product can be used again for other treatments</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Wax heater</li><li>Sleek design</li><li>Use with Hive 80g cartridges</li><li>For any wax or sugar</li><li>For salon use</li></ul>

<ul><li>Wax heater with 1000cc capacity</li><li>Reaches 90 degrees celsius</li><li>Variable temp control</li><li>Standard and fast heat-up modes</li><li>For salons</li></ul>

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Hive of Beauty Options by Hive Paraffin Wax Lavender</li><li>Moisturising and relaxing paraffin heat treatment</li><li>Naturally calming fragrance</li><li>Good for sensitive skin<b> Low melt point</li></ul>

<ul><li>Electrically-heated mitts from Hive</li><li>Open pores for deep penetration of oils and lotions</li><li>Soften cuticles and moisturise nails</li><li>Enhance wax treatments</li><li>One pair supplied</li></ul>

<ul><li>Exotic fragrance of Coconut & Lime gently envelops the senses</li><li>Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>With soothing Coconut Oil</li><li>Pure White Beeswax rich in Vitamin A deeply moisturises</li></ul>