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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Penetrates deep into the skin to condition and restore moisture.</li><li>Helps replenish the skin</li><li>Leaves feet with a youthful softness</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Helps penetrate deep into the skin to condition and restore moisture</li><li>Will leave feet feeling refreshed and revitalised</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Helps condition and soothe rough dry skin</li><li>Non-greasy & hydrating</li><li>Helps revive tired skin</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Penetrates deep into the skin to condition and restore moisture.</li><li>Helps replenish the skin</li><li>Leaves feet with a youthful softness</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Penetrates deep into the skin to condition and restore moisture.</li><li>Helps replenish the skin</li><li>Leaves feet with a youthful softness</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Helps hydrate your nails</li><li>Helps to prevent cracking and peeling</li><li>Easily absorbed</li><li>Vitamin rich oil encourages growth of strong healthy nails</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Helps condition and soothe rough dry skin</li><li>Non-greasy & hydrating</li><li>Helps revive tired skin</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>A treatment gel for rehydrating the face and body</li><li>Excellent moisturising properties</li><li>Helps improve skin tone and promote elasticity</li><li>Can also be used in conjunction with non-surgical facelift machines</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Deep soothing foot masque enriched with botanical extracts</li><li>Peppermint Oil fused with Aloe Vera</li><li>Leaves feet feeling perfectly soft, smooth and supple</li><li>Revitalises dry, tired, dehydrated feet</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>

<ul><li>All the essentials to complete a 5 step facial</li><li>Specifically formulated for Normal/Dry skin types</li><li>Contains 5 full-sized products</li><li>No parabens, sulphates or mineral oil</li><li>Includes: Nourishing Cleanser 200ml, Nourishing Toner 200ml, Nourishing Moisturiser 200ml, Intensive Nourishing Mask 100ml and Gentle Facial Exfoliator 150ml</li></ul>

<ul><li>Infused with Orange Blossom & Rosemary.</li><li>Contains 5 full-size products for a truly professional manicure experience.</li><li>Provides the perfect balance of uplifting and restorative benefits along with a moisturising and protective base.</li><li>Designed to promote healthy hands and nails.</li></ul>

<ul><li>Infused with Peppermint & Tea Tree essential oils.</li><li>Contains 6 full-size products for a complete foot care experience.</li><li>Blends of essential oils and plant extracts including Aloe Vera help to soothe, cool and revitalise.</li><li>Leaves feet feeling refreshed, invigorated and moisturised. </li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Formula leaves cuticles smooth & soft</li><li>Helps to make the manicure process easier</li><li>No parabens, sulphates or mineral oil</li><li>Lavender extract provides antiseptic properties</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Contains collagen to improve moisture levels</li><li>Rich Moisturising properties</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Helps hydrate your nails</li><li>Helps to prevent cracking and peeling</li><li>Easily absorbed</li><li>Vitamin rich oil encourages growth of strong healthy nails</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Leaves hands feeling perfectly soft, smooth and supple</li><li>Revitalises dry, tired, dehydrated hands</li><li>Conditions cuticles and nails.</li><li>No parabens, sulphates or mineral oil</li><li>Infused with Orange Blossom and Rosmary to provide the perfect balance of uplifting and restorative benefits</li></ul>

<ul><li>Formula leaves cuticles smooth & soft</li><li>Helps to make the manicure process easier</li><li>No parabens, sulphates or mineral oil</li><li>Lavender extract provides antiseptic properties</li></ul>

<ul><li>Deep soothing foot masque enriched with botanical extracts</li><li>Peppermint Oil fused with Aloe Vera</li><li>Leaves feet feeling perfectly soft, smooth and supple</li><li>Revitalises dry, tired, dehydrated feet</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>