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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Award-winning patented formula</li><li>Up to 21 days of chip free wear</li><li>Cures in a LED Lamp in 30 seconds</li><li>New ergonomically designed cap & bottle</li><li>Soaks off completely in 10-15 minutes</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Top coat from Gelish</li><li>Part of the Soak-Off Nail Polish range</li><li>Seals in nail colour</li><li>Protects from chips, peeling and smudges</li><li>For a lasting gloss finish</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Base coat from Gelish</li><li>Part of the Soak-Off Nail Polish range</li><li>Creates an adhesive bond betwen the nail and gel products</li><li>No damage to the nail plate</li><li>Protects the natural nail during traeatment</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>

<ul><li>Hybrid Electric File with the Power of 35,000 RPM</li><li>Mobile convenience with 8-10 hours of battery life</li><li>Variable speed control with Forward/Reverse switch </li><li>Drill bits sold seperately</li><li>Smooth, quiet, vibration-free hand piece</li></ul>

<ul><li>Perfect for extending, or covering nail plate imperfections.</li><li>Adds strength and structure to the natural nail to promote nail growth. </li><li>Approximately 60 full set applications per bottle.</li><li>Cures for 30 seconds in 18G LED Light or 2 minutes in UV Light.</li><ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Wear alone for perfect looking nails or use instead of a base coat; Foundation Flex delivers the Gelish adhesion you trust, plus so much more!</li><li>Conceals discolouration, delivers volume and fills ridges for smooth, shapelier nails</li><li>Delivers ultra-light, flexible protection and a barely-there feel</li><li>Bio-sourced, light-activated bonder gives nails supernatural flexibility making breaks and snaps a thing of the past!</li><li>Vegan, 10-FREE, cruelty-free formula, fortified with Vitamin A and Biotin</li></ul>

<ul><li>Dehydrating treatment from Gelish</li><li>Part of the Soak-Off Nail Polish range</li><li>Essential pre-manicure step</li><li>Dehydrates the nail plate</li><li>Removes excess oils to prevent gels from peeling</li></ul>

<ul><li>Comfort Cure technology to mitigate heat spikes for sensitive clients</li><li>Optimized For PolyGel: New 60 second button has optimized the new light for curing PolyGel white applications</li><li>The Gold Standard of LED; improved High Efficiency LED technology that saves power and increases longevity</li><li>Illuminated comfort pad and digital touch screen display</li><li>Meets standard safety compliances world-wide, with Patented eyeShield and Safelight Technology</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>

<ul><li>Get chome nails in just minutes with Gelish Chrome Stix!</li><li>The fastest and easiest way to transform your gel polish manicure into stunning, multidimensional colour </li><li>No mess, easy rub-on application </li><li>Simply finish your gel polish manicure with Gelish No Cleanse Top Coat and cure. Rub-on Chrome Stix, then seal with one more coat of No Cleanse Top Coat and cure. Easy! </li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Universal formula - Use over gel polish, acrylics, polygel and hard gels </li><li>Saves time - No need to wipe after curing </li><li>High gloss shine </li><li> Cures in an LED lamp in 60 seconds </li><li>Up to 3 weeks wear with no chipping or peeling </li></ul>

<ul><li>Gelish Lace & More Collection</li><li>Cures in LED lamp in 30 seconds</li><li>Stays on nails for up to 3 weeks with no chipping or peeling </li><li>Soaks off completely in only 10 to 15 minutes</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Adds strength and structure to the natural nail</li><li>Versatile formula</li><li>Use to encapsulate nail art or between polish layers</li><li>Up to 21 days wear</li><li>Quick cure time</li></ul>

<ul><li>One bottle, one brush, one formula to create amazing length and strength </li><li>All-in-one LED cured gel to extend, overlay, build and create nail art </li><li>Use with nail forms or tips to create lightweight, life-proof length, or under gel polish for extra strength </li><li>Unique self-leveling formula for no sidewall flooding </li><li>Over 21 days wear </li></ul>

<ul><li>Gel cleanser from Gelish</li><li>Final step at the end of manicures</li><li>Removes tacky residue</li><li>For a high-shine finish</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Flawless nails at light speed</li><li>Touch Activated & Rechargable</li><li>Ergonomical 360 degree freedom</li><li>30 Second cure time</li><li>24 hours of battery time and usb cable included</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>High-pressure airflow for exceptionally fast drying</li><li>Advanced ionic technology for a smooth, sleek finish</li><li>Extra cool shot button to lock your style in place</li><li>Variable temperature and speed settings for flexible styling</li><li>Achieve serious salon style in half the time!</li></ul>