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New Arrivals
Click & Collect
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferNew£9.25ex VATBUY 1 GET 1 HALF PRICE<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow and orange tones</li><li>Sulphate-free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>
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Offer£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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£11.83ex VAT<ul><li>Deep moisturising treatment to restore moisture and elasticity</li><li>Sulphate free</li><li>For over stressed, heat traumatised and chemically abused hair</li><li>Infused with extract of Jojoba, a rich source of vitamins</li><li>Hydrating formula breathes life and lustre into damaged tresses</li><li>Leaves hair feeling silky, smooth and manageable</li></ul>
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£12.60ex VAT<ul><li>Deeply hydrating shampoo which nourishes the hair</li><li>For dry and damaged hair</li><li>Replenishes lost moisture</li><li>Hair is left feeling soft, nourished and healthy</li><li>With extract of Pataua Oil and Keratin Complex</li></ul>
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Exclusive£44.05ex VAT<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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OfferNew£7.38ex VATBUY 1 GET 1 HALF PRICE<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with Rice Seed Extract and Soy Protein</li><li>With intense black pigment</li><li>Helps counteract yellow and orange tones</li><li>Deilvers super clean, super bright, healthy looking results</li></ul>
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£15.63ex VAT<ul><li>Intensely hydrating conditioner for dehydrated hair</li><li> Sulphate free</li><li>Helps reconstruct and care for dry and damaged hair</li><li>Highly moisturising formula</li><li>Promotes healthy, shiny, manageable results</li><li>With extract of Pataua Oil and Keratin Complex</li></ul>
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£115.79ex VAT<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>
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Offer£19.33ex VATBUY 1 GET 1 HALF PRICE<ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>
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Offer£9.55ex VATBUY 1 GET 1 HALF PRICE<ul><li>Helps repair dry and damaged hair</li><li>Smoothes split ends and controls frizz</li><li>Offers thermal protection from styling tools</li><li>Formulated with colour protection complex</li><li>Incredible detangling powers to improve the blowdry and styling process</li></ul>
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£252.00ex VAT<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>
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£18.75ex VAT<ul><li>100% vegan friendly, dust free formula with an incredible 9+ levels of lift</li><li>Formulated with Fibre Bond Technology fopr optimum condition</li><li>Formulated with special violet pigments to help neutralise unwanted brassy tones often associated with the lightening process</li><li>For use both on and off scalp</li><li>For use both on and off scalp</li></ul>
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£10.88ex VAT<ul><li>Deeply clarifying cleansing shampoo</li><li>Formulated with Rosemnary and Tea Tree Extracts to promote a healthy scalp</li><li>Designed to effectively remove product build-up and impurities</li><li>Use once a week to for a deep cleanse</li><li>Leaves hair clean, fresh and ready to style</li></ul>
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OfferLimited Edition£30.45ex VATBUY 1 GET 1 HALF PRICE<ul><li>Sulphate free formula</li><li>Specifically designed for use on superlightened, grey and bleached tones</li><li>Helps remove unwanted yellow tones</li><li>Formulated with super violet pigments</li><li>Hair colour is transformed and radiance restored</li></ul>
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£9.93ex VAT<ul><li>3 minute superfast processing time</li><li>Intensely nourishing formula</li><li>Infused with Avocado Oil to nourish and protect the hair while Linseed Extract helps protect against colour fade</li><li>Helps restore colour vibrancy and shine</li><li>The perfect in-salon extension treatment to a wash and blowdry</li></ul>
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£137.32ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>
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Offer£9.25ex VATBUY 1 GET 1 HALF PRICE<ul><li>Specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>
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Exclusive£12.39ex VAT<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
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OfferExclusive£12.39ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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£6.88ex VAT<ul><li>Defends hair against damaging effects caused by heat stylers</li><li>Eliminates frizz whilst locking in moisture and nourishment</li><li>Leaving hair looking healthy, strong and shiny</li></ul>
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£161.55ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>
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OfferExclusive£19.95ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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£8.10ex VAT<ul><li>Perfect for taming and adding gloss to straight or curly hair</li><li>Enriched with extracts of Moringa Oil and Silk Protein</li><li>Frizz-free results for any style</li><li>Contains UV filters to help with protection</li><li>Leaves hair feeling super smooth with fantastic shine</li></ul>
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£16.16ex VAT<ul><li>Designed to provide optimal strengthening and anti-breakage benefits when mixed with any professional colour/bleach treatment</li><li>Formulated with Fibre Bond Technology</li><li>Helps protect hair throughout the chemical process</li><li>Results in less damage, increased shine and incredible vibrant colour</li><li>With Keratin complex to help repair and restore the hair</li></ul>
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£6.70ex VAT<ul><li>Intensely nourishing 2 phase leave-in treatment</li><li>Formulated with extract of Pataua Oil and Keratin Complex</li><li>Helps care for and repair the hair without weighing it down</li><li>Replenishes lost moisture</li><li>Leaves hair feeling silky, smooth and manageable</li></ul>
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£5.15ex VAT<ul><li>Vibrant shades in bright, bold colour</li><li>Semi-perm hair colour collection available in 7 wild shades</li><li>Ready to use formula</li><li>Contains no ammonia or peroxide</li><li>Can be used with Osmo Color Psycho Colour Tamer (sold seperately) to create unique pastel effects with dazzling results</li></ul>
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Offer£6.93ex VATBUY 1 GET 1 HALF PRICE<ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Not suitable for use on synthetic hair extensions</li></ul>
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£12.60ex VAT<ul><li>Ultimate shine shampoo for super smooth, glossy results</li><li>Boosts natural vibrancy, shine and bounce</li><li>Infused with Moringa Oil and Silk Protein</li><li>Gentle formula purifies and revitalises the hair</li></ul>
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£177.71ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>
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£5.77ex VAT<ul><li>Shampoo for colour treated hair</li><li>Contains OSMO Anti-Fade System with UV filter and Vitamin E</li><li>Gentle moisturising formula strengthens each cuticle</li><li>100% salt and sulphate free</li><li>Rose Absolute and Linseed Oil extracts help promote radiant shine and lustre</li></ul>
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Exclusive£11.29ex VAT<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
200 Products Found