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<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>

<ul><li>Smooth, sculpted round-ended Denman styling pins reduce drag and effortlessly separate hair wet or dry </li><li>Staggered pin pattern gently grips and controls styling </li><li>Air cushioned pad gently responds to contours of the head </li><li>Increased surface area enables rapid drying and styling </li><li>Perfect for detangling wet & dry hair, push-drying, rapid Blow-drying, gentle styling, straightening and smoothing styled, straight hair</li></ul>

<ul><li>Medium styling brush with 7 rows</li><li>Classic Denman design</li><li>Anti-static rubber pad</li><li>Ideal for smoothing fine to medium hair</li><li>Length 200mm, width 35mm</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Root-lift, volume and culs - Innovative hourglass shaped barrel for extra root-lift, volume, curls and waves </li><li>Hugs the contour of the head - Get close to the root of the hair for maximum volume </li><li>Damage-free styling - Distributes heat evenly throughout the barrel preventing 'hot spots' </li><li>Rapid blow-drying - Ceramic-coated aluminium vented barrel allowing longer-lasting results from blow-drying </li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>

<ul><li>Style, shape and define for wet curl definition and blow drying</li><li>9 rows of pins for added grip & tension</li><li>Creates tension in hair like scissors through ribbon to perfect curl pattern</li><li>Suitable for medium to long hair</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>

<ul><li>Goldwell Colorance Tube</li><li>Semi-permanent hair colour</li><li>Lipid emulsive action</li><li>Repairs damaged hair</li><li>In 8N light blonde colour</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>

<ul><li>Ideal for detangling long, thick hair</li><li>Super soft bristles</li><li>Air-cushioned pad for smooth, damage-free grooming</li><li>Suitable for wigs and extensions</li><li>Detangles wet and dry hair</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent 2</li><li>Single Pack</li><li>Contains herbal extracts and vitamin C</li><li>For Coloured / TintedHair</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent No.0</li><li>Single Pack</li><li>Contains Herbal Extracts and Vitamin C</li><li>For Resistant Hair</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>6% cream developer lotion for Goldwell Topchic & Oxycur Hair Colour </li><li>BondPro+ technology offers essential protection during hair colour services </li><li>Creates intensive, long-lasting results with outstanding brilliance and shine</li><li>Consistency ensures ideal spreadability and perfect adherence of colour to the hair </li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Denman D83 Paddle Brush</li><li>In black</li><li>Ball-tipped nylon bristles</li><li>Air-cushioned rubber pad</li><li>Easily to maintain style</li></ul>

<ul><li>Professional precision large cutting comb</li><li>Exclusive Salon Services colour</li><li>Ultra smooth for damage free combing</li><li>High quality acetyl material</li><li>Impact resistant</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>High-pressure airflow for exceptionally fast drying</li><li>Advanced ionic technology for a smooth, sleek finish</li><li>Extra cool shot button to lock your style in place</li><li>Variable temperature and speed settings for flexible styling</li><li>Achieve serious salon style in half the time!</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>