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<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>

<ul><li>Indola Rapid Bleach</li><li>Blue</li><li>Dust-free powder</li><li>High lift action</li><li>Easy to mix and apply</li></ul>

<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent No.0</li><li>Single Pack</li><li>Contains Herbal Extracts and Vitamin C</li><li>For Resistant Hair</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Suitable for all hair bases</li><li>Up to 9 levels of lifts</li><li>For perfect clean blonde</li><li>Suitable with Blonde Expert Ultra Cool Booster on darker bases</li><li>Hair Bond Technology</li></ul>

<ul><li>6% cream developer lotion for Goldwell Topchic & Oxycur Hair Colour </li><li>BondPro+ technology offers essential protection during hair colour services </li><li>Creates intensive, long-lasting results with outstanding brilliance and shine</li><li>Consistency ensures ideal spreadability and perfect adherence of colour to the hair </li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent 2</li><li>Single Pack</li><li>Contains herbal extracts and vitamin C</li><li>For Coloured / TintedHair</li></ul>

<ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>

<ul><li>Vegan and non-sticky formula</li><li>Protects against heat and blow-dry damage for soft results</li><li>A multi-use colour to leave-in or rinse off for bold and pastel results</li><li>Gives hair volume and light hold</li><li>Perfect for in-salon and at home services from colour refreshment to neutralisation</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>

<ul><li>High hold sculpting spray </li><li>Provides all day hold </li><li>Touchable, buildable and flake-free</li><li>Humidity resistant for up to 24 hours</li><li>#hairbestie tip: After styling, lift up the hair and spray to give extra elevation where desired</li></ul>

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>

<ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>