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<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 35-45 minute processing time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li>Provides full coverage on hair that is more than 50% grey </li><li>Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 45 minute processing time</li></ul>

<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>For use with Matrix SoColor hair colour </li><li>Up to 2 levels of lift </li><li>Recommended for use with the SoColor Extra Coverage Range </li><li>Rich, creamy consistency ensures gentle and controlled lightening action </li><li>Fully stabilised and buffered formula for consistent, uniform colour results </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Pre-Bonded gel toner for ultimate post-lightening control</li><li>Colour represents the dominant colour of the shade family for ultimate predictability</li><li>Multi-dimensional gel toner with long-lasting results</li><li>Ammonia-free</li><li>Smooth gel formula for easy application on all hair types</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> The SoColor Reflect Collection is a permanent hair colour that is pure tone with no base </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 35-45 minute processing time</li></ul>

<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Perfect for colour correction, colour refresh and pre-toning hair, with just a 2-5 minute processing time </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube</li></ul>

<ul><li>Powerful, high speed lightener that delivers up to 8 Levels of Lift</li><li>Contains Panthenol to help moisture retention </li><li>Gentle on the hair fibres</li><li>Eliminates warm, yellow undertones</li><li>Leaves a clear, sparkling, ultra-light finish</li></ul>

<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Goldwell Colorance Tube</li><li>Semi-permanent hair colour</li><li>Lipid emulsive action</li><li>Repairs damaged hair</li><li>In 8N light blonde colour</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>

<ul><li>Conditions for instant silkiness</li><li>Helps strengthen hair </li><li>Helps seal hair from damage</li><li>Provides moisture </li><li>Increases manageability</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Infused with Avocado Oil & Hyaluronic Acid</li><li>Suitable for all hair types, especially dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>Bottle is made from at least 95% recycled plastic, except from the cap</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Ideal for levels 5-8 </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 50 minute processing time</li></ul>

<ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>

<ul><li>Infused with Avocado Oil & Hyaluronic Acid</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>For all dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Bottle is made from at least 95% recycled plastic, except from the cap</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent 2</li><li>Single Pack</li><li>Contains herbal extracts and vitamin C</li><li>For Coloured / TintedHair</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent No.0</li><li>Single Pack</li><li>Contains Herbal Extracts and Vitamin C</li><li>For Resistant Hair</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>6% cream developer lotion for Goldwell Topchic & Oxycur Hair Colour </li><li>BondPro+ technology offers essential protection during hair colour services </li><li>Creates intensive, long-lasting results with outstanding brilliance and shine</li><li>Consistency ensures ideal spreadability and perfect adherence of colour to the hair </li></ul>