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New Arrivals
Click & Collect
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Mega DealExclusive£5.65ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>
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Mega DealExclusive£5.65ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Professional demi-permanent hair colour</li><li>Provides extraordinary softness and brilliance to hair</li><li>Dual action colouring system - long lasting, rich, intense results</li><li>Shine polymers create smooth, even, reflective transparent film</li><li>Up to 50% grey coverage</li></ul></li><li>100ml tube means great value</li></ul>
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Mega DealExclusive£5.65ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Micro colour pigment for better penetration</li><li>Up to 100% grey coverage and long lasting colour</li><li>Gentle formula with plant extracts and vitamin C</li><li>65 Natural and Reflex shades and 4 developers</li><li>Improved shade performance within the super lightener range giving up to 4.5 levels of lift</li></ul>
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OfferExclusive£5.65ex VATBUY 3 GET 2 FREE<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>
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Offer£10.09ex VAToffers available<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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OfferExclusive£10.09ex VAT4+1 FREE | 8+3 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT4+1 FREE | 8+3 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT4+1 FREE | 8+3 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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OfferExclusive£5.65ex VATBUY 3 GET 2 FREE<ul><li>Formulated for XP100 Light Radiance demi-permanent colour</li><li>Created for easier preparation and application</li><li>Creamy consistency and light fragrance</li><li>Provides conditioning antistatic effect to hair</li><li>Mild and intense developers available</li></ul>
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OfferExclusive£14.39ex VATBUY 1 GET 1 FREE<ul><li>Blue powder formula great for all lightening techniques including foils, meche & freehand</li><li>Gives up to 5 levels of lift</li><li>Suitable for use with 10vol, 20vol, 30vol, 40vol, mix 25g bleach powder with 60mls developer</li><li>Develops in up to 60 minutes</li><li>Very low expansion rate</li><li>On and off scalp application</li></ul>
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New£240.79ex VATAVAILABLE FROM MAY 1ST<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>
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Mega DealExclusive£5.65ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>The XP100 Intense Radiance Mix shades are true multi-talents and can be used for a whole range of colour applications including: correcting, boosting & to create fashion shades.</li><li>Innovative high quality pigments</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li></ul>
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£115.79ex VAT<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>
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£252.00ex VAT<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>
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OfferExclusive£44.05ex VATBUY 1 GET 1 HALF PRICE<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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OfferExclusive£22.15ex VATBUY 1 GET FREE XP SHADE CHART<ul><li>XP100 Intense Radiance Shade Chart</li><li>Range features over 70 shades</li><li>High quality hair swatches</li><li>Long lasting intense shades with 100% covering power</li></ul>
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£177.71ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>
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OfferExclusive£16.99ex VATBUY 1 GET 1 FREE<ul><li>Bleaching powder with maximum power for up to 9 levels of lift</li><li>Low ammonia, dust-free, fast acting, optimal viscosity and adherence</li><li>Infused with vegetal keratin for optimal hair condition</li><li>Anti-yellow effect for perfectly clear bleach results</li><li>Vegan formula, no added perfume</li></ul>
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£137.32ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>
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New£279.99ex VATAVAILABLE FROM MAY 1ST<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>
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£145.40ex VAT<ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>
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OfferExclusive£11.29ex VATBUY 1 GET 1 HALF PRICE<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
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OfferExclusive£9.45ex VAT4+1 FREE | 8+3 FREE<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
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Exclusive£19.95ex VAT<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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Exclusive£12.39ex VAT<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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Exclusive£12.39ex VAT<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
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£3.09ex VAT<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Revolutionary tapered barrel provides natural-looking volume</li><li>Designed to create a wide range of glamorous curls and waves</li><li>For a beautiful beachy effect and bouncy, big hair</li><li>Healthier-looking curls that stay locked in day and night</li></ul>
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£161.55ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>
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OfferExclusive£10.09ex VAT4+1 FREE | 8+3 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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£96.93ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>High-pressure airflow for exceptionally fast drying</li><li>Advanced ionic technology for a smooth, sleek finish</li><li>Extra cool shot button to lock your style in place</li><li>Variable temperature and speed settings for flexible styling</li><li>Achieve serious salon style in half the time!</li></ul>
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OfferExclusive£21.59ex VATBUY 2 GET FREE MYDENTITY SUPER POWER DYE<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>
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Exclusive£22.09ex VAT<ul><li>Showcase the XP200 Natural Flair range</li><li>65 Natural and Reflex shades</li><li>High quality hair swatches</li></ul>
93 Products Found