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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Bed Head's new Manipulator Texturising Putty with a powerful strong hold formulation</li><li>Hair styling putty with a firm flexible hold and natural finish</li><li>Builds texture, body and definition</li><li>Helps defend hairstyles from frizz and humidity</li><li>Great for styling short to medium hair</li></ul>

<ul><li>Bed Head's new Hard Head Hairspray with an extreme hold formulation</li><li>Hard Head is a professional hairspray providing extra strong hold</li><li>For long-lasting, extreme hold and control</li><li>Spray gives hair a natural shine finish</li><li>Great for styling all hair types</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Bed Head's new Queen For A Day Thickening Spray with a powerful volumising formulation</li><li>Hair thickening spray creates long-lasting hair volume, texture and thickness</li><li>Leaves hair smooth, soft, fuller and thicker</li><li>Spray on damp hair and blow dry for voluminous hairstyles</li><li>Great for adding volume to fine hair, thin hair and flat hair</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Bed Head's new Small Talk Thickening Cream with a powerful volumising formulation</li><li>volumising hair styling cream helps to create thicker and voluminous hair</li><li>Prevents static build up and smooths flyaways for frizz free hair</li><li>Use 1-3 pumps on towel-dried hair then blow dry</li><li>Great for adding volume to fine hair, thin hair and flat hair</li></ul>

<ul><li>Bed Head's new Small Talk Thickening Cream with a powerful volumising formulation</li><li>volumising hair styling cream helps to create thicker and voluminous hair</li><li>Prevents static build up and smooths flyaways for frizz free hair</li><li>Use 1-3 pumps on towel-dried hair then blow dry</li><li>Great for adding volume to fine hair, thin hair and flat hair</li></ul>

<ul><li>Bed Head's new After Party Smoothing Cream with a powerful smooth, shiny formulation</li><li>Professional hair smoothing cream for silky, smooth, shiny and healthy looking hair</li><li>Anti-frizz hair product that smooths frizz and flyaways, and defends against humidity</li><li>Use on both dry and damp hair, then either blow dry or leave to air dry to boost shine</li><li>Great for frizzy hair, dull hair and coarse hair of any length</li></ul>

<ul><li>Bed Head's new Masterpiece Hairspray with a powerful shiny, strong hold formulation</li><li>Masterpiece is a professional hairspray with extra strong hold</li><li>Spray leaves hair incredibly shiny and glossy</li><li>For long lasting hold, control and shine</li><li>Great for styling all hair types</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Bed Head's new Headrush Shine Spray with a powerful shiny formulation</li><li>Shiny hair spray for incredibly shiny and glossy hair</li><li>Lightweight spray helps smooth frizz and flyaways</li><li>Conditions hair for a soft and silky finish</li><li>Great for adding shine to all hair types</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Bed Head's new Recovery Conditioner with a salon rich moisturising formulation</li><li>Professional moisturising conditioner for dry hair</li><li>Moisturises, hydrates and conditions hair</li><li>Leaves hair smooth, shiny, soft and looking healthy</li><li>Great for giving dry and damaged hair a moisture hit</li></ul>

<ul><li>Bed Head's new Oh Bee Hive Dry Shampoo with a powerful cleansing and volumising formulation</li><li>Oh Bee Hive is a professional volumising dry shampoo</li><li>Absorbs excess oils that make hair look greasy and weigh hair down</li><li>With a light matte finish and no white streaks</li><li>Great for all hair types and colours</li></ul>

<ul><li>Bed Head's new Recovery Shampoo with a rich moisturising formulation</li><li>Professional moisturising shampoo for dry hair</li><li>Hydrating shampoo moisturises, softens and protects hair from future damage</li><li>Leaves hair smooth, shiny, soft and looking healthy</li><li>Bed Head by TIGI Recovery Moisture Rush Shampoo is great for giving dry and damaged hair a moisture hit</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Bed Head's new Curls Rock Amplifier with a powerful curl defining formula</li><li>Curly hair cream helps to define and enhance curls and waves even in high humidity</li><li>Provides long-lasting hold and shape for natural looking curls</li><li>Moisturises and conditions hair for shiny curly hair</li><li>Great for curly and wavy hair</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Bed Head's new Colour Goddess Shampoo with a colour enhancing formulation</li><li>Professional oil-infused shampoo for coloured hair</li><li>Colour shampoo cleanses and nourishes coloured hair, and leaves hair smooth and frizz free</li><li>With coconut oil, almond oil, vitamin E and keratin</li><li>Great for coloured hair care and colour protection</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Bed Head's new Resurrection Conditioner with a powerful repairing and conditioning formulation</li><li>Professional damage repair conditioner for damaged hair</li><li>Moisturises, conditions and helps to repair hair damage</li><li>Leaves hair looking healthier and feeling smooth</li><li>Great for dry damaged hair needing care and repair</li></ul>

<ul><li>Bed Head's new Some Like It Hot Spray with a powerful heat protection formulation</li><li>Professional heat protectant spray protects hair from up to 230 degree heat</li><li>Spray also helps repel humidity, control frizz and soften hair</li><li>Penetrates hair to help strengthen and reduce breakage</li><li>Great for using on all hair types before applying heat</li></ul>

<ul><li>Bed Head's new Colour Goddess Conditioner with a colour enhancing formulation</li><li>Professional oil-infused conditioner for coloured hair</li><li>Colour conditioner moisturises, conditions, smooths and softens coloured hair</li><li>With sweet almond oil, coconut oil and shea butter for soft, moisturised hair</li><li>Great for coloured hair care and colour protection</li></ul>

<ul><li>Bed Head's new Troublemaker Dry Spray Wax with a powerful texturising formulation</li><li>Lightweight dry wax texturising spray</li><li>Spray through dry hair for texture and natural undone hairstyles</li><li>Wax spray locks in style with a soft, touchable finish</li><li>Great for styling medium to long hair</li></ul>

<ul><li>Bed Head's new Resurrection Shampoo with a powerful repairing formulation</li><li>Professional damage repair shampoo for damaged hair</li><li>Shampoo nourishes, moisturises and helps repair external hair damage</li><li>Leaves hair more resilient, looking healthier and feeling smooth</li><li>Great for dry damaged hair needing care and repair</li></ul>

<ul><li>Bed Head's new Straighten Out Serum with a frizz-free formulation</li><li>Lightweight, anti-frizz serum helps fight frizz and smooth flyaways</li><li>Moisturises hair for a glossy and shiny finish</li><li>With heat protection</li><li>Great for smoothing unruly and frizzy hair</li></ul>

<ul><li>Bed Head's new Salty Not Sorry Salt Spray with a powerful texturising formulation</li><li>texturising sea salt spray creates grip and texture for a natural finish</li><li>Protects hair from frizz and the effects of humidity</li><li>Provides a flexible hold to maintain hair's natural movement</li><li>Great for creating tousled, just-got-out-of-bed, natural looks on all hair types and lengths</li></ul>

<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Bed Head's new Down N' Dirty Shampoo with a powerful cleansing and clarifying formulation</li><li>Professional clarifying shampoo</li><li>Cleanses hair of dirt, grime and build up without stripping hair</li><li>Moisturises and softens hair leaving it looking and feeling healthy</li><li>Great for all hair types and is colour safe</li></ul>