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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>A balanced blend of light oils for face and body massage</li><li>Formulated with soya and wheat germ oil</li><li>Light, gentle and moisturising for all skin types</li><li>Rich in vitamins and antioxidants</li><li>Helps to relieve symptoms of dry and sensitive skin</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>A balanced blend of light oils for face and body massage</li><li>Formulated with soya and wheat germ oil</li><li>Light, gentle and moisturising for all skin types</li><li>Rich in vitamins and antioxidants</li><li>Helps to relieve symptoms of dry and sensitive skin</li></ul>

<ul><li>Vegan Friendly</li><li>Sienna X signature colour hits you after just 1 hour</li><li>Wash it off and watch it develop over the next 1 to 4 hours</li><li>Advanced tan intensifier technology</li><li>Developed clients who want to quickly wash off their guide colour</li><li>Perfect for last minute bookings</li><li>With anti-ageing Q10,moisturising vitamin E, Aloe Vera and Avocado Extract</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Vegan Friendly</li><li>Formulated with anti-ageing Q10</li><li>Includes moisturising Aloe Vera and Vitamin E</li><li>360-degree nozzle for improved application</li><li>Develops in 4 to 8 hours</li><li>Paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for sensitive skin</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Can be used with any Sienna X wax</li><li>Removes hair quickly and efficiently</li><li>Pack of 100 strips are amazing value for money</li><li>Disposable waxing strips</li></ul>

<ul><li>Massage oil</li><li>For face and body</li><li>Medium viscosity</li><li>Versatile carrier oil</li><li>Contains soya and wheatgerm</li></ul>

<ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for oily/combination skin</li></ul>

<ul><li>Facial care kit</li><li>No artificial colours or fragrances</li><li>With exotic fruit and plant extracts</li><li>Suitable for normal/dry skin</li></ul>

<ul><li>All-purpose sterilising solution</li><li>From Strictly Professional</li><li>For sterilising work surfaces and equipment</li><li>Can also be used diluted on skin</li><li>Large one litre bottle</li></ul>

<ul><li>Anti-ageing product range </li><li>Kit contains Strictly Professional Skincare Purifying Cleanser, 150ml, Strictly Professional Skincare Replenishing Moisturiser 150ml, Strictly Professional Skincare Renew Serum 30ml, Strictly Professional Skincare Clarifying Toner 150ml</li></ul>

<ul><li>Therapists choice when it comes to performance and durability</li><li>Ideal for those starting out through to advanced tanners</li><li>Hardwearing and user friendly machine</li></ul>

<ul><li>Face Mask Starter Kit</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>A skin polishing facial exfoliant with natural olive stone granules</li><li>Designed for normal/dry skin</li><li>Provides a brighter complexion</li><li>Sweet almond and peach oil help to protect the skin</li><li>Leaves skin feeling soft and smooth</li></ul>

<ul><li>Quality oil that is odourless and colourless</li><li>Can be used as a carrier oil or added to face mask mixes</li><li>Quickly absorbed into the skin</li><li>Obtained from the seed of muscat raisins</li><li>Can be tailored to suit the skin type</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Strictly Professional Surgical Spirit</li><li>Sterilising solution</li><li>Usable on all surfaces</li><li>Improves salon hygiene</li><li>In 500ml container</li></ul>

<ul><li>Strictly Professional Massage Cream</li><li>Luxurious massage experience</li><li>Lubricates and moisturises</li><li>Great alternative to massage oils</li><li>Container size 450ml</li></ul>

<ul><li>86% Natural</li><li>10% Glycolic Acid and 5% Fruit acids (AHA's)</li><li>Smoothes, brightens and renews your skin with an anti-irritation formula</li><li>Dermatologically tested, clinically proven & certified by the Vegan Society</li><li>Allantoin helps to sooth and reduces skin irritation</li><li>White Willow Bark Extract works to naturally exfoliate and help clear pores</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Suitable for all skin types</li><li>Fast developing tan actives</li><li>Develops in 1-4+ hrs</li><li>Infused with pomegranate and Vitamin E</li><li>Skin feels moisturised with a natural glow</li><li>Luxurious mousse spreads easily for a flawless, streak-free application</li></ul>

<ul><li>Grapeseed oil derived from Muscat raisins</li><li>A quality oil for massage use</li><li>Colourless and odorless</li><li>Easily absorbed</li><li>A great carrier for essential oils</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Rosin-free formula designed for sensitive skin</li><li>Removes coarse hair as short as 1-2mm</li><li>Extremely flexible and will not snap</li><li>Shrink-wraps to hair and not skin</li><li>Uplifting signature Peppermint fragrance infused with Tea Tree oil and Echinacea</li></ul>

<ul><li>A light cleanser for sensitive skin</li><li>Gently removes makeup and impurities</li><li>Provides anti inflammatory effects to soothe and calm the skin</li><li>Assists with cell repair and improves the skin s natural moisture barrier</li><li>No artificial colours or fragrances</li></ul>