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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Vegan Friendly</li><li>Sienna X signature colour hits you after just 1 hour</li><li>Wash it off and watch it develop over the next 1 to 4 hours</li><li>Advanced tan intensifier technology</li><li>Developed clients who want to quickly wash off their guide colour</li><li>Perfect for last minute bookings</li><li>With anti-ageing Q10,moisturising vitamin E, Aloe Vera and Avocado Extract</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Vegan Friendly</li><li>Formulated with anti-ageing Q10</li><li>Includes moisturising Aloe Vera and Vitamin E</li><li>360-degree nozzle for improved application</li><li>Develops in 4 to 8 hours</li><li>Paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Can be used with any Sienna X wax</li><li>Removes hair quickly and efficiently</li><li>Pack of 100 strips are amazing value for money</li><li>Disposable waxing strips</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Therapists choice when it comes to performance and durability</li><li>Ideal for those starting out through to advanced tanners</li><li>Hardwearing and user friendly machine</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>86% Natural</li><li>10% Glycolic Acid and 5% Fruit acids (AHA's)</li><li>Smoothes, brightens and renews your skin with an anti-irritation formula</li><li>Dermatologically tested, clinically proven & certified by the Vegan Society</li><li>Allantoin helps to sooth and reduces skin irritation</li><li>White Willow Bark Extract works to naturally exfoliate and help clear pores</li></ul>

<ul><li>Vegan Friendly</li><li>Rosin-free formula designed for sensitive skin</li><li>Removes coarse hair as short as 1-2mm</li><li>Extremely flexible and will not snap</li><li>Shrink-wraps to hair and not skin</li><li>Uplifting signature Peppermint fragrance infused with Tea Tree oil and Echinacea</li></ul>

<ul><li>Suitable for all skin types</li><li>Fast developing tan actives</li><li>Develops in 1-4+ hrs</li><li>Infused with pomegranate and Vitamin E</li><li>Skin feels moisturised with a natural glow</li><li>Luxurious mousse spreads easily for a flawless, streak-free application</li></ul>

<ul><li>Vegan Friendly</li><li>Gorgeous signature Sienna X cool pastel blue colour</li><li>Rosin-free for sensitive skin</li><li>Applies smoothly and thinly, without dragging</li><li>Non-sticky, non-stringy and leaves no residue</li><li>Uplifting signature Peppermint fragrance</li><li>Infused with purifying Tea Tree Oil and protecting Echinacea</li></ul>

<ul><li>Two chambers - 500cc and 1000cc</li><li>Can be used for either warm and hot wax</li><li>Includes a large inner bucket</li><li>Modern streamlined look</li><li>Fast heat mode and digital display to monitor temperature</li></ul>

<ul><li>Vegan Friendly</li><li>Special film wax formula that applies like warm wax</li><li>Extremely flexible and remains pliable</li><li>Removes coarse hair as short as 1-2mm</li><li>Applies smoothly and thinly, using less wax per treatment</li><li>Uplifting signature Peppermint fragrance, and infused with Tea Tree oil and Echinacea</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Vegan Friendly</li><li>Protects skin by creating a fine barrier between skin and wax</li><li>Softens and soothes skin</li><li>Non-messy formula with smooth application</li><li>Can be used in conjunction with Cooling Crème</li><li>Step 2 of Sienna X 3 Step Skincare System</li></ul>

<ul><li>Vegan Friendly</li><li>Instantly cooling with powerful calming effect</li><li>Easily absorbed, non-greasy formula</li><li>Packed with soothing ingredients</li><li>Can be used in conjunction with Soothing Oil</li><li>Step 3 of Sienna X 3 Step Skincare System</li></ul>

<ul><li>Ideal for precision eyebrow waxing</li><li>Ultra-thin on one end</li><li>Cost effective</li><li>Hygienic and disposable</li><li>Pack contains 200 spatulas</li></ul>

<ul><li>Vegan Friendly</li><li>Suitable for all skin types</li><li>Anti-cellulite formula</li><li>Streak-free, natural colour</li><li>Contains Green Tea and Calendula to help prevent premature ageing</li><li>Paraben and cruelty free</li></ul>

<ul><li>Vegan and cruelty free</li><li>Ideal for those seeking medium to dark results</li><li>Steak free, natural looking glow for a Mediterranean look </li><li>Limited edition coconut fragrance for Summer</li><li>Perfect for those with darker skin tones or more olive complexions </li><li>Quick drying with a natural guide colour</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Vegan Friendly</li><li>Includes Sweet Almond Oil to help restore elasticity and smoothness</li><li>Streak-free formula</li><li>Contains Aloe Vera and Cocoa Butter to soothe and soften skin</li><li>Beautiful Coconut and Vanilla fragrance</li><li>Paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Gorgeous signature Sienna X cool pastel blue colour</li><li>Rosin and tea tree free for extra sensitive skin</li><li>Applies smoothly and thinly, without dragging</li><li>Non-sticky, non-stringy and leaves no residue</li><li>Uplifting signature Peppermint fragrance</li><li>Infused with purifying Tea Tree Oil and protecting Echinacea</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Proven to effectively reduce tan absorption in dry areas</li><li>Easy to apply to hands, knees, ankles, elbows and any other problem areas</li><li>Made with high quality 100% natural ingredients</li><li>Paraben, SLS and cruelty free</li></ul>