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<ul><li> Extensive permanent hair colour range with 100% grey & white coverage </li><li> Powered by Triple Color Technology™ with high performance pigments for bold, long-lasting colour and even coverage </li><li> Panthenol and Plant Protein conditioning agents regenerate the hair and protect the cuticle during colouration </li><li> Shade specific, low ammonia and alkali concentrations </li><li> PPD free, cruelty-free, vegan-friendly formula </li></ul>

<ul><li>Adhesive fixes curlers and lashes before treatment</li><li>Latex Free formula</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Salon trio for LashLift and BrowLift lamination</li><li>Dual treatment formula lifts lashes and laminates brows</li><li>Maximises volume and strength for a glossy shine and a thicker, fuller appearance</li><li>Convenient individual treatment sachets for complete hygiene</li><li>Contains 10 x Lift Lotion Sachets, 10 x Fix Lotion Sachets and 10 x Boost Lotion Sachets</li></ul>

<ul><li>Introductory kit for performing both Lashlift and Browlift treatments </li><li>Dual treatment formulas: curl lashes, sculpt, and laminate brows </li><li>Up to 10 treatments </li><li>Instant, long-lasting lift and curl </li><li>Safe and effective on both lashes & brows</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Step 1 to stunning brows and lashes</li><li>Dual Treatment Formula - Lifts lashes and laminates brows</li><li>Lift Lotion gently breaks down the hair structure in preparation for Step 2</li><li>Each sachet performs up to 2 treatments - maximum value for a combined lash & brow treatment</li></ul>

<ul><li>Improved Formula - Highly pigmented </li><li>Long lasting colour </li><li>Vegan Friendly and cruelty free </li><li>Creamy consistency makes it easier to apply </li></ul>

<ul><li>Step 2 to stunning brows and lashes</li><li>Dual Treatment Formula - Lifts lashes and laminates brows</li><li>Fix Lotion to set lashes and brows to perfection</li><li>Each sachet performs up to 2 treatments - maximum value for a combined lash & brow treatment</li></ul>

<ul><li>Dustfree, light blue powder</li><li>Easy to mix to a smooth, creamy consistency</li><li>up to 7 levels of lift, minimal swelling</li><li>Gentle to hair & scalp thanks to natural plant proteins, oils and a low ammonium concentrate</li><li>Ideal for on scalp service, foiling and freehand techniques</li></ul>

<ul><li>Compact range of 11 intense and light shades and 1 clear tone</li><li>All shades can be intermixed to create an infinity of vibrant colours or pastel shades</li><li>Care agents condition and moisturise the hair during coloration</li><li>High-performance direct acting colour pigments guarantee brilliant colour results </li><li>ICEA vegan certified</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Improved Formula - Highly pigmented </li><li>Long lasting colour </li><li>Vegan Friendly and cruelty free </li><li>Creamy consistency makes it easier to apply </li></ul>

<ul><li>100% vegan detangling conditioner</li><li>Detangles hair and replenishes moisture</li><li>Argan oil and phyto-keratin strengthens hair and replenishes moisture</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>100% vegan shampoo</li><li>Repairs damage caused by heat styling and chemical treatments</li><li>Argan oil and phyto-keratin strengthen hair and replenish moisture</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Step 3 - Boost Lotion to complete the treatment</li><li>Plumps and conditions brows and lashes. Hair is left softer</li><li>Convenient individual treatment sachets for complete hygiene</li><li>Dual Treatment Formula - safe and effective on both Lashes & Brows</li></ul>

<ul><li>Unique silicone eyelash perming curler pads</li><li>Lifts lashes from the root</li><li>Creates the illusion of length and volume</li><li>Super Soft style</li></ul>

<ul><li> 100% vegan shampoo</li><li>Protects colour treated hair against fading and dullness</li><li>Argan oil and mahogany extract maintain colour’s shine</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Salon System Lashperm Lashlift Curlers</li><li>Medium</li><li>Unique lash lengthening method</li><li>Lasts for up to eight weeks</li><li>For professional use only</li></ul>

<ul><li>Creates natural-looking curls full of vitality and bounce</li><li>Protects and strengthens the hair internally during the perm treatment</li><li>Makes the hair soft, light and manageable with advanced anti-static effect</li><li>Suitable for all hair types and lengths </li><li>Contains everything needed for 1 individual perm service</li></ul>

<ul><li>Suitable for lash and brow tinting treatments</li><li>Contains everything you need to get started</li><li>Ideal for students</li><li>Improved Formula - Highly pigmented </li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Lash and brow tint brush from Salon System</li><li>Long-lasting toray fibres</li><li>Great for fine detail</li><li>In black</li></ul>

<ul><li>100% vegan conditioner</li><li>Detangles and revitalises colour treated hair</li><li>Argan oil and mahogany extract maintain colour’s shine</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Intensifies, corrects, neutralizes a hair color (dye formula with optimal pH).</li><li>Nourishes the hair (with vegetable butters, plant ester, passionflower oil).</li><li>Protects the hair color and adds shine (anti-fading complex with Panthenol).</li><li>non-oxidative</li><li>available in 10 shades</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Perfect match for the Wunderbar Permanent Hair Color Cream range </li><li>Ensures brilliant and long-lasting results </li><li>Ensures optimal hair condition</li></ul>

<ul><li>100% vegan conditioner</li><li>Detangles hair while reducing frizz and static</li><li>Argan oil and crambe abissinica oil restore hair’s moisture</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>100% vegan shampoo</li><li>Reduces frizz and static in dry hair</li><li>Argan oil and crambe abissinica oil restore hair’s moisture</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Quick-drying spray with strong hold</li><li>Instantly sets hairstyles without leaving residue</li><li>48h-Fix Complex features memory resins that allow restyling</li><li>Protective UV filter is safe on colour treated hair</li></ul>