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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Professional quality nail lacquer</li><li>Chip resistant, high gloss and long-lasting</li><li>Easy to apply</li><li>DBP, and Formaldehyde free</li><ul>

<ul><li>Iconic OPI colours and shades</li><li>Fast polish-on application</li><li>Lightning speed cure under LED light</li><li>Up to 2 weeks of glossy wear</li><li>Intense shine</li><li>100% colour gel formula - wears like gel but looks like lacquer</li></ul>

<ul><li>Plant-based, vegan nail lacquer with up to 75% natural origin ingredients </li><li>Up to 7 days wear with a high-shine finish</li><li>Highly pigmented shades inspired by nature </li><li>Removes like OPI Nail Lacquer</li></ul>

<ul><li>Pre-cured gel technology delivers up to 11 days of gel-like wear and shine</li><li>Easily unlocks with acetone for speedy, damage-free removal. No soak-off required</li><li>Pro-wide nail polish brush hugs nails for smooth, even coverage sans streaking or bubbling</li><li>Vegan formula with no animal derived ingredients or by-products</li><li>No lamp curing needed</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Natural nail strengthener</li><li>Nails are 95% stronger in 1 week*</li><li>Adds lasting shine, strength and care to nails</li><li>Made with Tri-Flex TechnologyTM</li><li>For harder, longer, stronger, natural nails</li><li>Available in a range of natural shades</li></ul>

<ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Nail lacquer top coat</li><li>Helps prevent smudges while drying</li><li>Dries to high-gloss, protective shine</li><li>Non-yellowing formula</li><li>Helps protect nails for longer</li></ul>

<ul><li>Patented Ulti-Plex Technology™ provides 99% nail keratin repair* to repair nails from within</li><li>94% protection of keratin protein from damage*</li><li>4x stronger nails in 6 days*</li><li>Perfect for use under all manicure services</li><li>Vegan, 9-free formulation</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Up to 3 weeks of shine-intense wear and stay-true colour</li><li>Soak-off removal</li><li>Fully cures in 30 seconds under OPI Star Light Gel Lamp, so your nails are 100% dry and smudge-proof immediately after gel manicure service</li><li>Quick service time and lightweight feel on fingers</ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Primes nail surface for polish</li><li>Prevents staining</li><li>Helps polish adhere better and remain chip free</li><li>Promotes long-lasting finish</li><li>Ideal for finger nails or toenails</li></ul>

<ul><li>High performance souffle-like massage cream</li><li>Cupuacu butter helps restore moisture balance</li><li>Shea & Cocoa butter blend intensely hydrates</li><li>Collagen-building peptides keep skin looking youthful</li><li>White tea extract helps fight free radicals</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Creates a durable foundation for OPI GelColor gel polish</li><li>Infused with Calcium and Vitamin complex leaving nails strong</li><li>Perfect base coat for oily, thin, soft, damaged, peeling or bendy nails</li><li>Provides adhesion for up to 3 weeks of wear and stay-true color </li><li>Cures in 30 seconds under OPI LED Light</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Helps protect, replenish and strengthen nails</li><li>Softens and conditions the nail cuticle</li><li>Cupuacu Butter Helps restore moisture balance</li><li>Avocado Lipid Complex helps provide essential moisture</li><li>White Tea Extract helps fight free radicals</li><li>Rich yet lightweight Grape Seed, Kukui & Sunflower Oils provide the ultimate in moisture</li></ul>

<ul><li>Iconic OPI colours and shades</li><li>Fast polish-on application</li><li>Lightning speed cure under LED light</li><li>Up to 2 weeks of glossy wear</li><li>Intense shine</li><li>100% colour gel formula - wears like gel but looks like lacquer</li></ul>

<ul><li>Nails are 95% stronger in 1 week.* *When used as directed</li><li>Infused with biotin, calcium, vitamins A, C, and E</li><li>Now with Tri-Flex TechnologyTM</li><li>Invisible protection</li><li>For tips that are longer, stronger and harder than ever before</li><li>Vegan formulation</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>High-pressure airflow for exceptionally fast drying</li><li>Advanced ionic technology for a smooth, sleek finish</li><li>Extra cool shot button to lock your style in place</li><li>Variable temperature and speed settings for flexible styling</li><li>Achieve serious salon style in half the time!</li></ul>

<ul><li>Professional quality nail lacquer</li><li>Chip resistant, high gloss and long-lasting</li><li>Easy to apply</li><li>DBP, and Formaldehyde free</li><ul>

<ul><li>OPI Spring Your Way Collection</li><li>Up to seven days of wear</li><li>Fast-drying formula</li><li>Chip resistant, high gloss and long-lasting</li><li>No UV or LED light needed</li></ul>