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  • Offer
    £10.09
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    Exclusive
    £44.05
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • Exclusive
    £19.95
    ex VAT
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • ONLINE COURSE
    £149.00
    ex VAT
    <style>.availability-notavailable, .availability, .variation-list { max-width: inherit; display: none !important; }</style> <strong>Why should I purchase this course? </strong><br><ul><li> Lash Lift is a natural lash treatment designed to lift and enhance the natural lashes and improve the appearance of the eye area. It provides instant results and is relatively low maintenance for a lash treatment lasting around 6-8 weeks </li> <li> You can expect to charge anything from £35 - £55 for a lash lift (dependent on location), which should take around 45 mins to perform (60 mins including tint which adds an additional £10-15) </li> <li> <b> This means you would only to have to complete 5 lash lift treatments (without additional tint) to make a profit from completing this course </b></li> </ul><br> <b>Top Features: </b><br> <ul><li> The opportunity to work at your own pace (within 6 months) on an online training platform to complete all the required theory, video tutorials and assessments </li> <li> <b>Includes a starter kit worth £95/€110 </b> containing everything you’ll need to complete your course. </li> <li> Low pressure approach with the option to replay each chapter as many times as required and a multiple choice questionnaire to track progress </li> <li> Once completed you will be invited to book onto a <b>live one-to-one </b>practical assessment webinar with <b>an expert trainer</b> where you will work on a human model with their guidance & support </li> </ul><br> <b>Key Learnings: </b><br> <ul> <li> How to carry out a lash consultation </li> <li> Health & Safety regarding working with the eye area </li> <li> Anatomy & Physiology of the eye and lash area </li> <li> Product knowledge and treatment procedure including tinting </li> <li> Teaching on how to create lash lift styles using Lash FX’s unique style wands </li> <li> Client aftercare & maintenance advice </li> </ul> <br> <b>Additional Information</b><br><ul> <li> Students must be at least 16 years of age </li> <li> This course is delivered by Lash Perfect Academy, upon completion you will receive an ABT accredited e-certificate for insurance purposes </li> <li> You will be required to have a human model to work on during the live practical webinar and the model must be at least 16 years of age & make up free. <br> <b> <li> Please note that a patch test must be completed on your model 48 hours before your live practical webinar</li> </ul>
  • Offer
    Exclusive
    £11.29
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • £10.19
    ex VAT
    <ul><li>Lash FX Gel Patches</li><li>Anti-wrinkle</li><li>Non-fibrous</li><li>Protect the lower lashes</li><li>Salon quality</li></ul>
  • Offer
    Exclusive
    £9.45
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
  • £12.59
    ex VAT
    <ul><li>The first stage of the lifting process</li><li>Breaks down the structure of the hair</li><li>Contains 15 sachets</li><li>Easy and economical to use</li></ul>
  • £12.59
    ex VAT
    <ul><li>For use during the second stage of treatment</li><li>Use to rebuild the hair and fix it into its new position</li><li>Contains 15 Sachets</li><li>Easy and economical to use</li></ul>
  • Offer
    Exclusive
    £21.59
    ex VAT
    BUY 2 GET FREE MYDENTITY SUPER POWER DYE
    <ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • £14.99
    ex VAT
    <ul><li>Highly effective formula</li><li>Use to attach the natural lashes to the lifting rods</li><li>Ensures even the shortest lashes are lifted</li></ul>
  • £12.59
    ex VAT
    <ul><li>Intense conditioning cream with keratin and caffeine</li><li>To moisturise and hydrate newly lifted lashes</li><li>Helps stimulate healthy hair growth</li><li>Contains 15 Sachets</li></ul>
  • £15.45
    ex VAT
    <ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>
  • £69.89
    ex VAT
    <ul><li>Includes neccesary creams and tools</li><li>Great kit to get you started</li></ul>
  • £2.99
    ex VAT
    <ul><li>Lash FX Micropore Tape</li><li>10m</li><li>Prevent adhesives from drying</li><li>Salon quality</li></ul>
  • ONLINE COURSE
    £159.00
    ex VAT
    <style>.availability-notavailable, .availability, .variation-list { max-width: inherit; display: none !important; }</style> <b>Why should I purchase this course? </b><br><ul><li> Brow Lamination is a salon treatment which involves restructuring brow hairs to keep them in their desired shape. The treatment delivers naturally fuller brows which can be tailored to suit any brow preference. It is a very popular treatment with amazing results which last up to 6-8 weeks </li> <li> You can expect to charge anything from £25 - £45 for brow lamination (dependent on location), which should take around 45 mins to complete. You can also charge an extra £5 -£10 extra if the treatment includes an eyebrow tint </li> <li> <b> This means you would only to have to complete 7 brow lamination treatments (without additional tint) to make a profit from completing this course </b></li> </ul><br> <b>Top Features: </b><br> <ul><li> The opportunity to work at your own pace (within 6 months) on an online training platform to complete all the required theory, video tutorials and assessments </li> <li> <b>Includes a starter kit worth £135/€155 </b> containing everything you’ll need to complete your course. </li> <li> Low pressure approach with the option to replay each chapter as many times as required and a multiple choice questionnaire to track progress </li> <li> Once completed you will be invited to book onto a <b>live one-to-one </b>practical assessment webinar with <b>an expert trainer</b> where you will work on a human model with their guidance & support </li> </ul><br> <b>Key Learnings: </b><br> <ul> <li> How to carry out a brow consultation </li> <li> Health & Safety </li> <li> Anatomy & Physiology specific to eyebrows </li> <li> How to identify & understand different face/brow shapes to complete brow mapping to ensure symmetry </li> <li> Product knowledge and treatment theory/process </li> <li> Client aftercare & maintenance advice </li> </ul> <br> <b>Additional Information</b><br><ul> <li> Students must be at least 16 years of age </li> <li> You do not need to have any previous experience to attend this course, however we do recommend for students to have some prior experience in brow tinting and tidying to achieve the best results </li> <li> This course is delivered by Lash Perfect Academy, upon completion you will receive an ABT accredited e-certificate for insurance purposes </li> <li> You will be required to have a human model to work on during the live practical webinar who must be at least 16 years of age & make up free <br></li> <li><b> Please note that a patch test must be completed on your model 48 hours before your live practical webinar</b> </li> </ul>
  • £14.99
    ex VAT
    <ul><li>A regular strength lash adhesive</li><li>Great value</li><li>Longer drying time</li><li>Allows more time for the lash to be positioned</li><li>Perfect for beginners</li></ul>
  • Exclusive
    £28.85
    ex VAT
    <ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
  • Exclusive
    £10.29
    ex VAT
    <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • £16.95
    ex VAT
    <ul><li> Available in various lengths</li><li>Gently fanned</li><li>Can be applied using the express technique or individually</li><li>Can achieve a full lash look or a more natural style</li><li>Professional extensions</li></ul>
  • Exclusive
    £11.45
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • £7.99
    ex VAT
    <ul><li>Ideal for use with short natural lashes</li><li>Creates two different types of curl</li><li>Create either a dramatic J curl or a natural C curl </li></ul>
  • £30.99
    ex VAT
    <ul><li>Lash FX Strong Adhesive</li><li>Salon professional's choice</li><li>Quality adhesive</li><li>Strong and flexible</li><li>Faster setting time</li><li>Advanced technology</li></ul>
  • £7.99
    ex VAT
    <ul><li>Ideal for use with short natural lashes</li><li>Creates two different types of curl</li><li>Create either a dramatic J curl or a natural C curl </li></ul>
  • Offer
    Exclusive
    £11.29
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • Exclusive
    £27.35
    ex VAT
    <ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>
  • Exclusive
    £22.75
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Exclusive
    £11.65
    ex VAT
    <ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>
97 Products Found