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New Arrivals
Click & Collect
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Mega DealExclusive£5.65ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>
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Mega DealExclusive£5.65ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Professional demi-permanent hair colour</li><li>Provides extraordinary softness and brilliance to hair</li><li>Dual action colouring system - long lasting, rich, intense results</li><li>Shine polymers create smooth, even, reflective transparent film</li><li>Up to 50% grey coverage</li></ul></li><li>100ml tube means great value</li></ul>
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Mega DealExclusive£5.65ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>Micro colour pigment for better penetration</li><li>Up to 100% grey coverage and long lasting colour</li><li>Gentle formula with plant extracts and vitamin C</li><li>65 Natural and Reflex shades and 4 developers</li><li>Improved shade performance within the super lightener range giving up to 4.5 levels of lift</li></ul>
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OfferExclusive£5.65ex VATBUY 3 GET 2 FREE<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>
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Offer£10.09ex VAToffers available<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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OfferExclusive£10.09ex VAT4+1 FREE | 8+3 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT4+1 FREE | 8+3 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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OfferExclusive£10.09ex VAT4+1 FREE | 8+3 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£5.65ex VATBUY 3 GET 2 FREE<ul><li>Formulated for XP100 Light Radiance demi-permanent colour</li><li>Created for easier preparation and application</li><li>Creamy consistency and light fragrance</li><li>Provides conditioning antistatic effect to hair</li><li>Mild and intense developers available</li></ul>
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OfferExclusive£14.39ex VATBUY 1 GET 1 FREE<ul><li>Blue powder formula great for all lightening techniques including foils, meche & freehand</li><li>Gives up to 5 levels of lift</li><li>Suitable for use with 10vol, 20vol, 30vol, 40vol, mix 25g bleach powder with 60mls developer</li><li>Develops in up to 60 minutes</li><li>Very low expansion rate</li><li>On and off scalp application</li></ul>
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Mega DealExclusive£5.65ex VAT5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE<ul><li>The XP100 Intense Radiance Mix shades are true multi-talents and can be used for a whole range of colour applications including: correcting, boosting & to create fashion shades.</li><li>Innovative high quality pigments</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li></ul>
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Offer£4.29ex VATBUY 2 SAVE 20% | BUY 3+ SAVE 30%<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non-tangling double return bristles</li><li>Will not split or break the hair</li></ul>
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OfferExclusive£44.05ex VATBUY 1 GET 1 HALF PRICE<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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OfferExclusive£22.15ex VATBUY 1 GET FREE XP SHADE CHART<ul><li>XP100 Intense Radiance Shade Chart</li><li>Range features over 70 shades</li><li>High quality hair swatches</li><li>Long lasting intense shades with 100% covering power</li></ul>
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OfferExclusive£16.99ex VATBUY 1 GET 1 FREE<ul><li>Bleaching powder with maximum power for up to 9 levels of lift</li><li>Low ammonia, dust-free, fast acting, optimal viscosity and adherence</li><li>Infused with vegetal keratin for optimal hair condition</li><li>Anti-yellow effect for perfectly clear bleach results</li><li>Vegan formula, no added perfume</li></ul>
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Offer£4.29ex VATBUY 2 SAVE 20% | BUY 3+ SAVE 30%<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non-tangling double return bristles</li><li>Will not split or break the hair</li></ul>
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OfferExclusive£11.29ex VATBUY 1 GET 1 HALF PRICE<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
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Offer£4.29ex VATBUY 2 SAVE 20% | BUY 3+ SAVE 30%<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non-tangling double return bristles</li><li>Will not split or break the hair</li></ul>
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OfferExclusive£9.45ex VAT4+1 FREE | 8+3 FREE<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
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Exclusive£12.39ex VAT<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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Exclusive£19.95ex VAT<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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Exclusive£12.39ex VAT<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
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OfferExclusive£10.09ex VAT4+1 FREE | 8+3 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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£3.09ex VAT<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>
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OfferExclusive£21.59ex VATBUY 2 GET FREE MYDENTITY SUPER POWER DYE<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>
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Exclusive£22.09ex VAT<ul><li>Showcase the XP200 Natural Flair range</li><li>65 Natural and Reflex shades</li><li>High quality hair swatches</li></ul>
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ONLINE COURSEExclusive£20.00ex VATJoin Rena, our colour brand educator, for a live webinar session to learn more about XP and some useful hints and tips to get the most out of it.<br> <br> <b>Top Features</b><br> <ul><li> To increase your knowledge on the different ranges in the XP Family </li> <li> Perfect for existing users that have never had training or would like to ask questions </li> <li> The opportunity to get all of your questions answered in a small group - limit of 10 people per session! </li> <li>Attend your course to receive an online redemption voucher of £/€20 when spend £/€30 + on any XP products </li> </ul><br> <b>Key Learnings</b><br> <ul> <li> Understand the colouration results each brand offers </li> <li> The benefits of working with the XP colours</li> <li> Selecting the correct colour range for your clientele</li> <li>Tips on different shades in the range </li> </ul> <br> <b>Additional Information</b><br> <ul><li>This is a basic knowledge course suitable for existing stylists who already perform hair colour services </li> <li> Your £/€20 (excluding vat) course fee is redeemable against your next XP purchase after the session totalling £/€30 (excluding vat) or more. Please note that if you purchase the course in store you can only redeem the offer in store by showing your receipt. If you purchase online, you will be sent a unique promo code to use online once the session is over. The offer can only be used once within 10 days after the session has concluded. </li> <li>Course Duration: 1 hour, 11:30am-12:30pm </li></ul>
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Offer£4.29ex VATBUY 2 SAVE 20% | BUY 3+ SAVE 30%<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non tangling double-return bristles</li><li>Will not split or break the hair</li></ul>
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£15.45ex VAT<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>
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Exclusive£22.75ex VAT<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
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£24.35ex VAT<ul><li>Exclusive XP Salon Pack</li><li>Designed to help drive your retail sales</li><li>Ideal for mobile or salon business</li><li>Perfect kit to indulge in the full XP experience in your salon</li></ul>
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Exclusive£2.65ex VAT<ul><li>XP200 Pink Tint Bowl</li><li>Ideal for mixing solutions</li><li>Used for colouring hair</li></ul>
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Exclusive£21.65ex VAT<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
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Exclusive£22.09ex VAT<ul><li>XP100 Light Radiance Shade Chart</li><li>Compact range of 32 shades</li><li>High quality hair swatches</li><li>XP100 Light Radiance delivers long-lasting, rich, fade resistant results</li></ul>
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Exclusive£22.75ex VAT<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
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Exclusive£2.35ex VAT<ul><li>Easy application of colour</li><li>Ideal for bleaching, perming and hair painting</li><li>Straight bristles ideal for even distribution on foiling techniques</li></ul>
72 Products Found