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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non-tangling double return bristles</li><li>Will not split or break the hair</li></ul>

<ul><li>Classic blades with a flat cutting edge angle, ideal for slice cutting </li><li>Offset design for ergonomic handle position and relaxed working</li><li>High quality steel for long-lasting sharpness</li><li>Precision blades for excellent cutting action </li><li>The high-quality metallic coating provides protection for those with a nickel allergy</li></ul>

<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non-tangling double return bristles</li><li>Will not split or break the hair</li></ul>

<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non-tangling double return bristles</li><li>Will not split or break the hair</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Ice-tempered high quality steel</li><li>Classic design for traditional cutting</li><li>Stopper for comfort</li><li>Removable finger rest</li><li>Adjustable tension screw for easy, excellent cutting action</li></ul>

<ul><li>Professional stainless steel scissors</li><li>Matt finish</li><li>One micro serrated blade</li><li>Removable finger rest</li><li>Vario adjustable tension screw</li></ul>

<ul><li>Stainless steel with polished finish</li><li>Classic handle</li><li>Detachable stopper and finger rest</li><li>Perfect balance and comfort</li></ul>

<ul><li>Offset design for ergonomic handle position and relaxed working.</li><li>Long-lasting sharpness due to the use of forged high-quality steel and the ice-tempering process at -80 °C for solid hardness </li><li>Precision blade form thanks to bending process and Vario screw for easy, excellent cutting action. All you need to adjust the Vario screw is a coin </li><li>Classic blades with a flat cutting edge angle for very good sharpness. Well suited to slice cutting thanks to hollow grinding and honing </li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Stainless chrome steel</li><li>Offset handle for relaxed strain-free work</li><li>Detachable stopper and finger rest</li><li>Perfect balance and comfort</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Classic design straight razor with interchangeable blade </li><li>Ideal for cutting damp hair across all styles </li><li>Perfect for shaving the nape of the neck area and contour</li><li>Made in Germany </li><li>Includes 1 blade </li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Designed to bring out the best results</li><li>Shapes hair for the perfect finished look</li><li>Non tangling double-return bristles</li><li>Will not split or break the hair</li></ul>

<ul><li>Classic 5.5" hairdressing scissors</li><li>High quality, forged stainless chromium steel</li><li>With finger support surface amd removable finger rest</li><li>Classic blades, ideal for slicing</li><li>Made in Germany</li></ul>

<ul><li>Right-handed 5.5" scissors </li><li>Colourful, high-tech coating offers protection in case of nickel allergy </li><li>Classic handle shape and blades with a flat cutting angle offer excellent sharpness </li><li>Micro serration on one side to help prevent hair from slipping </li><li>Vario screw system for easy adjustment and perfect movement </li></ul>

<ul><li> A popular all-rounder that is perfectly suited to slice cutting thanks to hollow grinding and DC honing </li><li> Offset design with angled thumb eye create an ergonomic hand position for effortless cutting </li><li>Adjustable, self-contained flat Smart Spin screw system allow incomparably easy, perfect cutting action </li><li> Convex blades with fully integrated cutting edges and a highly acute cutting edge angle for maximum sharpness </li><li> Hand-polished, high-gloss finish </li></ul>

<ul><li>Plastic blade holder</li><li>Lightweight</li><li>Takes standard razor blades</li><li>For shaving, cutting or texturizing</li></ul>

<ul><li>Right-handed 5.5" texturising scissors </li><li>38 thinning teeth with fine V-teeth serration for a pleasantly smooth feeling and a precise cut </li><li>Crane design for uncompromisingly ergonomic working </li><li>High quality, forged special steel with additional ice hardening of the blades ensure excellent, long-lasting sharpness</li><li>Finger support surface and removable finger rest </li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Professional stainless steel scissors</li><li>Features one serrated and one straight blade</li><li>Ergonomic handle</li><li>Detachable finger rest</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul> <li>10 double blades</li> <li>Stainless steel</li> <li>Ice tempered</li> <li>Platinum and fluor-carbon coated</li> <li>Easy to snap in half</li> </ul>