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<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>

<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Proxelli Maya Champagne Hairdryer</li><li>Ionic Technology helping to reduce frizz</li><li>Heat: 4 settings Speed: 2 settings</li><li>2200W</li><li>3 Metre Flex cord</li></ul>

<ul><li>Taper lever with 5 adjustments: 0.5-3.5mm </li><li>2 speed levels (6000-7000RPM)</li><li>LED display shows remaining time </li><li>Lithium battery: 4 hour autonomy, 3 hour charging time</li><li>Includes: set of 10 attachment combs (size 1/2, 1, 1-1/2, 2, 3, 4, 5, 6, 7, 8), charging base & adaptor, screwdriver, cleaning brush, oil, blade adjustment tool & protector </li></ul>

<ul><li>Goldwell Colorance Tube</li><li>Semi-permanent hair colour</li><li>Lipid emulsive action</li><li>Repairs damaged hair</li><li>In 8N light blonde colour</li></ul>

<ul><li>360° exposed ultra sharp T-blade: Titanium ceramic </li><li>Superior 7000RPM motor </li><li>Indicator light for battery status </li><li>Lithium battery: 2 hour autonomy, 2 hour charging time </li><li>Includes: Charging base & adaptor, oil, blade brush, screwdriver, blade adjustment tool & protector </li></ul>

<ul><li>Hard-wearing oil based nail lacquer</li><li>Durable, fast drying and easy to apply</li><li>Professional 220-strand brush</li><li>Chip-resistant colour</li><li>Non-thickening formula</li></ul>

<ul><li>Powerful 2500W professional hairdryer</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Ergonomic handle (right & left-handed)</li><li>Salon length 3m flex cord</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent 2</li><li>Single Pack</li><li>Contains herbal extracts and vitamin C</li><li>For Coloured / TintedHair</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>6% cream developer lotion for Goldwell Topchic & Oxycur Hair Colour </li><li>BondPro+ technology offers essential protection during hair colour services </li><li>Creates intensive, long-lasting results with outstanding brilliance and shine</li><li>Consistency ensures ideal spreadability and perfect adherence of colour to the hair </li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent No.0</li><li>Single Pack</li><li>Contains Herbal Extracts and Vitamin C</li><li>For Resistant Hair</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Proxelli Maya Champagne Hairdryer</li><li>Ionic Technology helping to reduce frizz</li><li>Heat: 4 settings Speed: 2 settings</li><li>2200W</li><li>3 Metre Flex cord</li></ul>

<ul><li>Proxelli Maya Rose Gold Hairdryer</li><li>Ionic Technology helping to reduce frizz</li><li>Heat: 4 settings Speed: 2 settings</li><li>2200W</li><li>3 Metre Flex cord</li></ul>

<ul><li>Powerful 2500W professional hairdryer</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Ergonomic handle (right & left-handed)</li><li>Salon length 3m flex cord</li></ul>

<ul><li>Professional straightener with curling function</li><li>Variable temperature control, max. 230 C</li><li>Black floating plates with ceramic and tourmaline coating</li><li>Quick heat-up: approx. 30 seconds</li><li>Extra long 3m salon length 360 C swivel cord</li></ul>

<ul><li> Long-wearing nail lacquer is an oil base </li><li> Professional 220-strand brush for easy application </li><li> Gluten free </li><li> Non-thickening formula </li><li> Flexible and will not chip </li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Lightweight professional cord/cordless clipper with LCD display</li><li>Detachable blade head in stainless steel</li><li>Includes adjustable comb attachments (3, 4, 5 & 6mm)</li><li>3.2V Pivot motor with 5000 400 RPM</li><li>90 minute charge for 90 minutes operating time</li></ul>

<ul><li>2000W compact and reliable hairdryer</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Includes 1x nozzle + 1x diffuser</li><li>Salon length 3m flex cord</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Hard-wearing nail lacquer</li><li>Chip-resistant colour</li><li>Oil-based and non-thickening</li><li>For manicures and pedicures</li><li>With professional 220-strand brush</li></ul>

<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>

<ul><li>Hard-wearing oil based nail lacquer</li><li>Durable, fast drying and easy to apply</li><li>Professional 220-strand brush</li><li>Chip-resistant colour</li><li>Non-thickening formula</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Protect from splitting</li><li>Nail Strength and Growth Fortified base coat</li><li>Contains vitamin B3 and panthenol</li><li>Promotes moisture retention</li><li>Helps thin, weak nails grow long and strong</li></ul>