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  • Offer
    £10.09
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £44.05
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
  • Offer
    Exclusive
    £4.09 £5.45
    ex VAT
    SAVE 25%
    <ul><li>Promotes the growth of natural nails</li><li>Nourishes and protects cuticles</li><li>Delivers nutrients directly to the nail via the cuticle</li><li>Light and non-greasy</li><li>High quality formula</li></ul>
  • Offer
    Exclusive
    £12.19 £16.25
    ex VAT
    SAVE 25%
    <ul><li>In Control gel from ASP</li><li>Extra thick viscosity sculpting gel</li><li>For nails</li><li>LED or UV cured</li><li>Transparent pink gel supplied</li></ul>
  • Offer
    Exclusive
    £53.69 £71.59
    ex VAT
    SAVE 25%
    <ul><li>Stylish Black Curve Professional LED Curing Lamp that delivers a faster nail treatment due to its curved design and 78 bulbs, quickly cure all five nails in seconds</li><li>The base is removable making it ideal for pedicures and easy cleaning</li><li>Features pre-set time controls for 10, 30 and 60 second curing</li><li>The lamp bulbs have a life of over 80,000 hours, making this nail lamp an ideal investment for you or your salon</li></ul>
  • Offer
    Exclusive
    £2.62 £3.49
    ex VAT
    SAVE 25%
    <ul><li>Multi-patented nail lacquer taken to the next level</li><li>Exclusive Dual Polymer Technology for a long lasting, durable, high-shine lacquer</li><li>Volcanic Glass provides natural cushioning and strength during application</li><li>Incorporating Polyester Resin in this lacquer helps give excellent abrasion resistance and durability</li><li>Plant Derived and Patented Plasticizers contribute to film properties that provide flexibility</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • Exclusive
    £19.95
    ex VAT
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • Offer
    Exclusive
    £4.72 £6.29
    ex VAT
    SAVE 25%
    <ul><li>ASP Prep 'N' Clean Dehydrant</li><li>Evaporate moisture</li><li>Remove oil</li><li>Rebalance nails' ph levels</li><li>Supplied in a 30ml bottle</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • Offer
    Exclusive
    £11.29
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • Offer
    Exclusive
    £52.12 £69.49
    ex VAT
    SAVE 25%
    <ul><li>All inclusive starter kit for the ASP Power Set Acrylic system</li><li>Fast and easy application</li><li>Superior strength</li><li>Durable, no-lift formulation</li><li>Cost effective way to purchase the system</li></ul>
  • New
    £4.99
    ex VAT
    <ul><li>To clean hands, feet & tools prior to treatment</li><li>Also use to sanitise your work area, nail desk, touch points</li><li>Use to sanitise tools, nail files & blocks</li></ul>
  • Offer
    Exclusive
    £9.45
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
  • Offer
    Exclusive
    £6.49 £8.65
    ex VAT
    SAVE 25%
    <ul><li>Gel polish from ASP</li><li>Formulated to prevent chipping and smudges</li><li>Brilliant shine and vibrant colour</li><li>Cures under LED light in seconds or UV lamp in minutes</li><li>Up to three weeks wear</li></ul>
  • Offer
    New
    £6.79 £7.99
    ex VAT
    SAVE 15%
    <ul><li>Odourless</li><li>Easy to use</li><li>Easy brush on formula</li><li>Cures in LED or UV</li><li>Available in several attractive shades</li></ul>
  • Offer
    Exclusive
    £4.24 £5.65
    ex VAT
    SAVE 25%
    <ul><li>Nail bonding treatment from ASP</li><li>Part of the Signature range</li><li>Grips nail polish to nails</li><li>Ensures maximum adhesion</li><li>Specially-designed applicator for correct consistency</li></ul>
  • Offer
    £14.62 £19.49
    ex VAT
    SAVE 25%
    <ul><li>UV and LED-curable nail gel from ASP</li><li>Strong and durable formula</li><li>Odour-free and self-levelling</li><li>High-shine finish</li><li>Pink gel, 28g supplied</li></ul>
  • Offer
    Exclusive
    £21.59
    ex VAT
    BUY 2 GET FREE MYDENTITY SUPER POWER DYE
    <ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>
  • Offer
    £27.59 £36.79
    ex VAT
    SAVE 25%
    <ul><li>Creates beautiful crystal clear acrylic nails when used with ASP Power Set Acrylic Powder</li><li>With patented UV inhibitors to prevent yellowing and guarantees no crystalisation</li><li>Quick setting</li><li>Flawless clarity</li><li>Fast and easy application</li></ul>
  • Offer
    Exclusive
    £4.09 £5.45
    ex VAT
    SAVE 25%
    <ul><li>ASP Brush On Glue Clear</li><li>Easy application</li><li>Long-lasting hold</li><li>Fast-drying with quick adhesion</li></ul>
  • Offer
    Exclusive
    £7.31 £9.75
    ex VAT
    SAVE 25%
    <ul><li>ASP Nail Art Brushes</li><li>High quality tool</li><li>Create an abundance of nail art designs</li><li>Pack of 4</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    £27.59 £36.79
    ex VAT
    SAVE 25%
    <ul><li>Creates beautiful crystal clear acrylic nails when used with ASP Power Set Acrylic Powder</li><li>With patented UV inhibitors to prevent yellowing and guarantees no crystalisation</li><li>Quick setting</li><li>Flawless clarity</li><li>Fast and easy application</li></ul>
  • NEW & EXCLUSIVE
    £39.99
    ex VAT
    <ul><li>Fabulous new way to apply permanent colour</li><li>Full set in approximately 20 to 25 minutes</li><li>Fast and easy professional application</li><li>Great odourless alternative to the traditional acrylic nail service</li><li>Lasting shine with a strong finish that lasts up to 21 days!</li><li>Kit includes everything needed to get started</li></ul>
  • Offer
    £11.24 £14.99
    ex VAT
    SAVE 25%
    <ul><li>Creates beautiful crystal clear acrylic nails when used with ASP Power Set Acrylic Liquid</li><li>Advanced molecular technology for maximum retention of acrylic to natural nails</li><li>Easy to apply and work with</li><li>Superior strength</li><li>Quick setting</li></ul>
  • Offer
    Exclusive
    £11.36 £15.15
    ex VAT
    SAVE 25%
    <ul><li>Great for use on the hands, feet or body</li><li>Exfoliates skin with fine sugarcane</li><li>Highly enriched, natural formula</li><li>Leaves skin feeling refreshed</li><li>Rinses clean</li></ul>
  • Offer
    Exclusive
    £10.57 £14.09
    ex VAT
    SAVE 25%
    <ul><li>ASP Activator</li><li>Quickly cures the surface of the nail</li><li>Instantly dries</li><li>Gentle on nails</li></ul>
  • £15.45
    ex VAT
    <ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>
  • Offer
    Exclusive
    £6.19 £8.25
    ex VAT
    SAVE 25%
    <ul><li>ASP Extra Strength Primer</li><li>High powered product</li><li>Degrease the nail plate</li><li>Ready the nail for treatment</li></ul>
  • Offer
    Exclusive
    £4.31 £5.75
    ex VAT
    SAVE 25%
    <ul><li>Ultra sheer lotion for 24-hour time-released hydration</li><li>Perfect for dry and damaged skin</li><li>Reduces the appearance of fine lines and wrinkles</li><li>Brightens skin tone</li><li>High quality ingredients</li></ul>
  • Offer
    £4.09 £5.45
    ex VAT
    SAVE 25%
    <ul><li>Fast-drying top coat from ASP</li><li>Armour-strong</li><li>High-gloss shine</li><li>Dries in seconds</li><li>Enhances the look of any polish</li></ul>
  • Offer
    Exclusive
    £7.31 £9.75
    ex VAT
    SAVE 25%
    <ul><li>Strengthens weak, thin nails</li><li>Helps to repair broken nails</li><li>Easy to use dispensing pack</li><li>Self-adhesive, trim to size</li><li>3.65m of Fiberglass</li></ul>
173 Products Found