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541561 - 9IG

#mydentity Demi-Permanent Hair Colour 9IG 58g

In Stock
Delivery Lead Time: Next day delivery
Available for:
Home Delivery Click & Collect
  • OMG #Hairbesties!! I love a cool, gold tone!
  • This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.
  • Great for toning blondes and low-lighting.
  • #Hairbestie Tip: When creating a lived-in look use the Demi-Permanent 9IG on the base and add Crystal Clear to your formula for the mid-lengths through the ends. This creates a seamless, ombre feel.
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FREE Speaker
FREE Personal Speaker when you spend £/€125 within a single brand. Excludes Training Courses, Moroccanoil, Olaplex, Matrix, ghd, L’Oréal Steampod & Instant Highlights, Cloud 9 and Equipment Direct. Other exclusions may apply.
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Buy 5 Get FREE Developer
  • BUY MULTIPLES OF 5 FOR CHOICE OF FREE DEVELOPER
  • FREE MYDENTITY DEVELOPER 473ML
  • MIX & MATCH ACROSS PERMANENT & DEMI-PERMANANT 58g/85g
  • SEE THE FULL MYDENTITY RANGE

Description

Mydentity Formulated by Guy Tang! Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season.Break-through mirustyle x-hp delivers x-treme heat protection up to 450 to radically reduce the damaging effects of thermal styling.Advanced vibrariche technology enriches the vibrancy & intensity of color -- for haircolor with 2x the shine.An exclusive keratin & argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention & vibrancy.Guy's favorite Lavender fragrance.

Directions for Use

Instructions for Use: #Hairbestie, mix one part Demi-Permanent Color Crème with two parts Demi-Permanent Developer 6V (1:2), and apply color. Process for 5-25 minutes. For more opaque coverage, I recommend mixing one part Demi-Permanent Color Crème with one part Demi-Permanent Developer (1:1).

Ingredients

WATER/EAU/AQUA, CETEARYL ALCOHOL, PROPYLENE GLYCOL, LAURETH-4, DIOLEYL PHOSPHATE, STEARAMIDE MEA, COCAMIDE MEA,SODIUM CETEARYL SULFATE, OLETH-5 PHOSPHATE, OLEIC ACID, GLYCOL DISTEARATE, SYNTHETIC BEESWAX,PEG-5 COCAMIDE, SODIUM SULFITE, SODIUM LAURYL SULFATE, DIMETHICONOL, DISODIUM EDTA, LIMNANTHES ALBA SEED OIL, SIMMONDSIA CHINENSIS SEED OIL, ARGANIA SPINOSA KERNEL OIL, CARBOMER, AMMONIUM CHLORIDE, ERYTHORBIC ACID, CYCLOPENTASILOXANE, LINOLEIC ACID, SODIUM LANETH-40 MALEATE/STYRENE SULFONATE COPOLYMER, SODIUM HYDROXIDE, PARAFFINUM LIQUIDUM, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LINALOOL, POLYQUATERNIUM-53, HELIANTHUS ANNUUS SEED OIL, P-AMINOPHENOL, RESORCINOL, RAPESEEDAMIDOPROPYL ETHYLDIMONIUM ETHOSULFATE, C13-14 ISOPARAFFIN, STEARIC ACID, DIPROPYLENE GLYCOL, QUATERNIUM-96,LINOLENIC ACID, DISODIUM PHOSPHATE, DIMETHICONE, GLYCERYL STEARATE, ALOE BARBADENSIS LEAF JUICE, PHENOXYETHANOL, POTASSIUM PHOSPHATE, POTASSIUM SORBATE, PROPANEDIOL, M-AMINOPHENOL, TRICALCIUM PHOSPHATE, PECTIN, ALGIN, POLYSORBATE 60, CELLULOSE GUM, LIMONENE, SORBITAN LAURATE, SILICA, BENZOIC ACID, HYDROCHLORIC ACID, GERANIOL, COUMARIN, CITRIC ACID, SODIUM BENZOATE

Delivery & Stock

Available for:
Home Delivery Click & Collect

Warnings

SAFETY INSTRUCTIONS: For professional use only. Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not color your hair if: -you have a rash on your face or sensitive, irritated and damaged scalp, -you have ever experienced any reaction after coloring your hair,-you have experienced a reaction to a temporary black henna tattoo in the past.Keep out of reach of children. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. Wear suitable gloves.

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