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New Arrivals
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OfferExclusive£44.05ex VATBUY 1 GET 1 HALF PRICE<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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Offer£39.99ex VAT4+1 FREE | 8+3 FREE<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
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Offer£39.90ex VATBUY 1 GET 1 HALF PRICE<ul><li>Multi-blonde results</li><li>Up to 9 levels of lift</li><li>Dust free</li><li>Anti-yellow molecules</li><li>Suitable for all lightening techniques</li></ul>
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Offer£32.90ex VATBUY 1 GET 1 HALF PRICE<ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>
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Exclusive£28.85ex VAT<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
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£27.55ex VAT<ul><li>Blondor Freelights Bleach from Wella Professionals</li><li>For accurate freehand application</li><li>Up to seven levels of lift</li><li>For use with Freelights Developer</li><li>For natural or pre-coloured hair</li></ul>
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Exclusive£27.35ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>
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Exclusive£27.35ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>
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Exclusive£27.35ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>
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Exclusive£26.50ex VAT<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>
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£26.50ex VAT<ul><li>Lifts and tones in one single step for both natural and already coloured hair </li><li>2-in-1 creative system that allows you to craft the most personalised colour results, from soft to intense</li><li>Up to 6 levels of lift</li><li>For all off-scalp creative techniques</li><li>Use with Welloxon Perfect and Blondor Freelights developers </li></ul>
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OfferExclusive£21.59ex VATBUY 2 GET FREE MYDENTITY SUPER POWER DYE<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>
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Exclusive£19.95ex VAT<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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£18.25ex VAT<ul><li>Blondor Multi Blonde Powder Bleach from Wella Professionals</li><li>With Tri-Lightening Complex</li><li>Up to seven levels of lift</li><li>Non-yellowing, blue bleach formula</li></ul>
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£17.99ex VAT<ul><li>Perfecton Colour Rinse from Wella Professionals</li><li>Semi-permanent hair colour</li><li>Rich shine</li><li>No damage to hair</li><li>In /3 gold colour</li></ul>
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£17.50ex VAT<ul><li>A clear conditioning treatment for all natural grey hair types </li><li>Leaves hair feeling soft and manageable </li><li>3 usage options: post treatment, toner diluter and for express treatments </li><li>Unique AquaTine technology with a neutral PH of 7 is as gentle on hair as pure water </li><li>Designed for virgin naturally 70%-100% grey hair only </li></ul>
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£14.65ex VAT<ul><li>Wella Professionals Silver Foil (2 Rolls)</li><li>ideal for performing highlighting and lifting techniques/li><li>Wella Foil box contains 2 foil rolls in dimensions of 50m long x 120mm wide</li><ul>
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£14.05ex VAT<ul><li>Blondor Bleach from the Wella Professionals' Lightening System</li><li>Easy and accurate blonde highlights, even with foils</li><li>Auto Control System regulates lightening amount</li><li>Up to five levels of lift</li><li>Colour Blonde Meche</li></ul>
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£13.30ex VAT<ul><li>Blondor Freelights Developer from Wella Professionals</li><li>Easy application</li><li>Less swelling</li><li>Contains hydrogen peroxide</li><li>9 per cent solution supplied</li></ul>
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£13.30ex VAT<ul><li>Blondor Freelights Developer from Wella Professionals</li><li>Easy application</li><li>Less swelling</li><li>Contains hydrogen peroxide</li><li>12 per cent solution supplied</li></ul>
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£13.30ex VAT<ul><li>Blondor Freelights Developer from Wella Professionals</li><li>Easy application</li><li>Less swelling</li><li>Contains hydrogen peroxide</li><li>6 per cent solution supplied</li></ul>
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£12.80ex VAT<ul><li>Blondor Soft Blonde Cream Bleach from Wella Professionals</li><li>Up to seven levels of lift</li><li>Vivid blonde results</li><li>With protecting lipids</li><li>For all applications and techniques</li></ul>
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Exclusive£12.39ex VAT<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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£12.30ex VAT<ul><li>Color Touch Plus Creme from Wella Professionals</li><li>For use with Color Touch Plus shades</li><li>Deep and vibrant colour results</li><li>For all hair types>br> Strength 4%, 13 vol</li></ul>
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£12.30ex VAT<ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 4%, 6 vol cream</li></ul>
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£12.30ex VAT<ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 1.9%, 6 vol cream</li></ul>
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Offer£12.05ex VAT4+1 FREE | 8+3 FREE<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>
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Offer£12.05ex VAT4+1 FREE | 8+3 FREE<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>
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Exclusive£11.65ex VAT<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>
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£11.45ex VAT<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>
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£11.45ex VAT<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>
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OfferExclusive£11.29ex VATBUY 1 GET 1 HALF PRICE<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
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£11.19ex VAT<ul><li>A zero-damage hair colour depositing mask to help you maintain or transform your colour with ease </li><li> Designed for weekly use- results visible within 10 minutes!</li><li>Fragrance free, enriched with Argan oil and free from silicones and animal-derived ingredients </li><li> A conditioning formula designed for easy application resulting in smooth and moisturised hair </li></ul>
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£11.15ex VAT<ul><li>Creates a gel consistency designed for a quick bottle application </li><li>Achieves a zero lift and zero damage true-to-tone demi-permanent colour when mixed with Shinefinity Tints </li><li>Gentle acidic formula contains pH buffer system to regulate the hair’s pH level during development </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
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£11.15ex VAT<ul><li>Creates a gel consistency designed for precise brush and bowl techniques such as root melts and balayages </li><li>Achieves a zero lift and zero damage true-to-tone demi-permanent colour when mixed with Shinefinity Tints </li><li>Gentle acidic formula contains pH buffer system to regulate the hair’s pH level during development </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
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Offer£10.99ex VAT4+1 FREE | 8+3 FREE<ul><li>Wella Colour Fresh Fresh Black 2.0</li><li>Ammonia-free</li><li>Lasts up to 10 washes</li><li>Up to 30% grey coverage</li><li>Versatile shade palette</li></ul>
72 Products Found