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  • MEGA DEAL
    £9.89
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>NEW Koleston Perfect Professional permanent colour</li><li>Unique technology for the ultimate salon experience - better colour, condition and ingredients</li><li>Even, pure colour results with natural depth and shine</li><li>Significantly reduces hair damage, colour after colour</li><li>Up to 100% grey coverage and up to 3 levels of lift</li></ul>
  • Offer
    £10.99
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Low maintenance, virtually invisible root re-growth</li><li>Vibrant demi-permanent hair colour</li><li>Up to 50% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>
  • £14.65
    ex VAT
    <ul><li>Wella Professionals Silver Foil (2 Rolls)</li><li>ideal for performing highlighting and lifting techniques/li><li>Wella Foil box contains 2 foil rolls in dimensions of 50m long x 120mm wide</li><ul>
  • Exclusive
    £4.15
    ex VAT
    <ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>
  • Offer
    £32.90
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>
  • Offer
    £12.05
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>
  • £11.45
    ex VAT
    <ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Exclusive
    £27.35
    ex VAT
    <ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>
  • Offer
    £39.90
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Multi-blonde results</li><li>Up to 9 levels of lift</li><li>Dust free</li><li>Anti-yellow molecules</li><li>Suitable for all lightening techniques</li></ul>
  • £12.30
    ex VAT
    <ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 1.9%, 6 vol cream</li></ul>
  • Offer
    £10.99
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Exclusive
    £28.85
    ex VAT
    <ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
  • Exclusive
    £19.95
    ex VAT
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • £12.30
    ex VAT
    <ul><li>Color Touch Plus Creme from Wella Professionals</li><li>For use with Color Touch Plus shades</li><li>Deep and vibrant colour results</li><li>For all hair types>br> Strength 4%, 13 vol</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    £10.09
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • £11.45
    ex VAT
    <ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>
  • Offer
    £10.99
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
  • £1.65
    ex VAT
    <ul><li>Creates a gel consistency designed for precise brush and bowl techniques such as root melts and balayages </li><li>Achieves a zero lift and zero damage true-to-tone demi-permanent colour when mixed with Shinefinity Tints </li><li>Gentle acidic formula contains pH buffer system to regulate the hair’s pH level during development </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
  • £18.25
    ex VAT
    <ul><li>Blondor Multi Blonde Powder Bleach from Wella Professionals</li><li>With Tri-Lightening Complex</li><li>Up to seven levels of lift</li><li>Non-yellowing, blue bleach formula</li></ul>
  • £7.65
    ex VAT
    <ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>
  • £11.19
    ex VAT
    <ul><li>A zero-damage hair colour depositing mask to help you maintain or transform your colour with ease </li><li> Designed for weekly use- results visible within 10 minutes!</li><li>Fragrance free, enriched with Argan oil and free from silicones and animal-derived ingredients </li><li> A conditioning formula designed for easy application resulting in smooth and moisturised hair </li></ul>
  • £12.30
    ex VAT
    <ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 4%, 6 vol cream</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • £7.85
    ex VAT
    <ul><li>Color Touch Plus Creme from Wella Professionals</li><li>For use with Color Touch Plus shades</li><li>Deep and vibrant colour results</li><li>For all hair types>br> Strength 4%, 13 vol</li></ul>
  • £1.65
    ex VAT
    <ul><li>Creates a gel consistency designed for quick bottle applications </li><li>Achieves a zero lift and zero damage true-to-tone demi-permanent colour when mixed with Shinefinity Tints </li><li>Gentle acidic formula contains pH buffer system to regulate the hair’s pH level during development </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    £10.99
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Low maintenance, virtually invisible root re-growth</li><li>Up to 70% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>
  • Offer
    Exclusive
    £9.45
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
  • Exclusive
    £2.59
    ex VAT
    <ul><li>Balayage Meche </li><li>Contains 10 sheets </li></ul>
  • Offer
    Exclusive
    £11.29
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • £10.99
    ex VAT
    <ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>
  • Exclusive
    £11.65
    ex VAT
    <ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>
72 Products Found