Hair Dyes Hair Colour & Hair Bleach

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 35-45 minute processing time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li>Provides full coverage on hair that is more than 50% grey </li><li>Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 45 minute processing time</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Proven technology that repairs and strengthens all hair types.</li><li>Eliminates frizz</li><li>Speeds up blow dry times while smoothing</li><li>Made without sulfates, phthalates, parabens, or gluten</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>The gobal bestselling hair treatment from Olaplex - In a jumbo 250ml size for a limited time! </li><li>Helps maintain hair integrity, softness and shine</li><li>Provides real, structural repair that works from within</li><li>Maintain strong, healthy looking hair between salon visits</li></ul>

<ul><li>For use with Matrix SoColor hair colour </li><li>Up to 2 levels of lift </li><li>Recommended for use with the SoColor Extra Coverage Range </li><li>Rich, creamy consistency ensures gentle and controlled lightening action </li><li>Fully stabilised and buffered formula for consistent, uniform colour results </li></ul>

<ul><li>The original bond multiplier, insurance for hair</li><li>New and revolutionary hair colouring upgrade service</li><li>Simple three-step process</li><li>Olaplex works on all hair types</li><li>Free of silicone, sulphates, phthalates, DEA, aldehydes</li><li>Pack includes 3 x 525ml bottles (1 x No.1, 2 x No.2)</li></ul>

<ul><li>Lock in all over brightness and neautralize yellow tones</li><li>Olaplex Bond Building Technology™ maintains strong, healthy-looking blondes and greys, some of the most fragile hair types and often more vulnerable to damage</li><li>Strengthens, smooths and reduces brassiness</li><li>Micro-fine pigments seal in brightness by depositing tone-balancing pigment</li><li>Colour safe and helps to maintain healthy-looking hair</li></ul>

<ul><li>Boosts Shine, Strengthens & Repairs </li><li>Reduces Frizz & Flyaways </li><li>Heat Protection up to 450°f, Softens & Detangles, UV Protection, </li><li>No Residue, Color-Safe, Vegan </li><li>Extends Color & Renews Vibrancy, Shortens Drying Time</li></ul>

<ul><li>The original bond multiplier, insurance for hair</li><li>New and revolutionary hair colouring upgrade service</li><li>Simple three-step process</li><li>Olaplex works on all hair types</li><li>Free of silicone, sulphates, phthalates, DEA, aldehydes</li><li>Pack includes 3 x 100ml bottles (1 x No.1, 2 x No.2)</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Powerful, high speed lightener that delivers up to 8 Levels of Lift</li><li>Contains Panthenol to help moisture retention </li><li>Gentle on the hair fibres</li><li>Eliminates warm, yellow undertones</li><li>Leaves a clear, sparkling, ultra-light finish</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> The SoColor Reflect Collection is a permanent hair colour that is pure tone with no base </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 35-45 minute processing time</li></ul>

<ul><li>No.3 Bond Perfector is designed for at-home use</li><li>Helps maintain hair integrity, softness and shine</li><li>Provides real, structural repair that works from within</li><li>Maintain strong, healthy looking hair between salon visits</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Pre-Bonded gel toner for ultimate post-lightening control</li><li>Colour represents the dominant colour of the shade family for ultimate predictability</li><li>Multi-dimensional gel toner with long-lasting results</li><li>Ammonia-free</li><li>Smooth gel formula for easy application on all hair types</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Olaplex 8 is a highly concentrated reparative 4 in 1 mask which adds shine & body with intense moisture to treat & smooth damaged hair.</li><li>Highly concentrated and infused with Olaplex's patented bond building technology, no.8's lightweight formula absorbs into the hair to treat damage without weighing it down.</li><li>Clinical results and consumer testing reported 2 x more shine, 4 x more moisture, 6 x smoothness & 94% more body.</li><li>Provides residual benefits that last multiple shampoos.</li><li>Made without sulphates, phthalates, parabens, or gluten. Vegan and colour-safe.</li><li>Brand new airless pump to ensure measured dosing!</li></ul>

<ul><li>A reparative blow-dry mist for lasting body and bounce that protects hair for healthier-looking blowouts</li><li>Suitable to be used on both wet and dry hair</li><li>Lasting body and bounce</li><li>For all hair types</li><li>Creates touchably soft and shiny hair</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Ideal for levels 5-8 </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 50 minute processing time</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>Protect hair from daily damange with the Olaplex No.9 anti-damage hair shield - A weightless, antioxidant rich, nourishing serum powered by patented Olaplex bond building technology™ </li><li>Provides protection from pollution for up to 48 hours and heat up to 450°F/232°C </li><li>Increases manageability, provides style memory, reduces static and enhances shine </li><li>Packed with antioxidant-rich ingredients including Red Algae Extract to neutralize free radicals, prevent damage and nourish the hair from the inside out</li><li>Multi-beneficial results for all hair types and textures </li></ul>

<ul><li>No.0 Intensive Bond Building Hair Treatment</li><li>Primes hair to absorb nourishment</li><li>Repairs hair from chemical, thermal, mechanical & environmental damage</li><li>Strengthens the bonds and protects hair structure</li><li>Suitable and beneficial for all hair types</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Treat your hair on the go - A perfect travel pack with all your favourite Olaplex essentials </li><li>Bring home salon-inspired, intensive repair for 3x stronger hair and 68% more repair when No.0 and No.3 are used as a two-part system </li><li>Protect your results between salon visits with the most potent Olaplex at-home reparative treatments </li><li>Formulated with patented Olaplex Bond Building Technology, scientifically proven to repair and strengthen damaged and broken bonds </li></ul>

<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Perfect for colour correction, colour refresh and pre-toning hair, with just a 2-5 minute processing time </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube</li></ul>