#Hairbesties, all #Mydentity Permanent Hair Colour crèmes feature breakthrough Miru-Style X-HP delivering x-treme heat protection (up to 450 degrees), to radically reduce the damaging effects of thermal styling, as well as advanced VibraRiche technology for hair colour with two times the shine. Guy Tang created #Mydentity because he wanted to customise colours we all dream of - colours that are missing from today s hair colour. He wanted to create a line that brings back the fun and excitement in our industry.
#Hairbestie, mix one part Permanent Color Crème with one part Permanent Developer 10-40V (1:1), and apply color. Process for 30 minutes. I recommend up to 40 minutes for gray coverage.