• BULK BUY
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    £11.09
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    4 FOR £28
    <ul><li>Blue Powder Bleach</li><li>Non-drying, non-flaking, dust-free</li><li>For all off-the-scalp bleaching techniques</li><li>Fast, extra-light results</li><li>Gently maintains hair condition</li></ul>
  • Offer
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    £10.09
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    4+1 FREE | 8+3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • £7.79
    ex VAT
    <ul><li>Basics Powder Bleach from Salon Services</li><li>Non-drying, non-flaking</li><li>For all off-the-scalp blonding</li><li>Maintains hair's natural condition</li><li>Colour blue</li></ul>
  • MEGA DEAL
    £9.50
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    4+1 FREE | 8+3 FREE
    <ul><li>Hair colour with increased neutralisation for icy cool reflects</li><li>Enriched with Ionène G™ and Incell to strengthen, protect and maintain the integrity of the hair*</li><li>Hair is 45% more conditioned after colour*</li><li>True to tone</li><li>9.82 Very Light Mocha Iridescent Blonde, more neutralising on very light bases to absorb more yellow</li></ul>
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    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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    <ul><li>#Hairbesties, Crystal Clear is my most versatile shade!</li><li>Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color</li><li>Also adds shine when used alone with 1:2 mixing ratio.</li></ul>
  • Offer
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    £14.39
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    BUY 1 GET 1 FREE
    <ul><li>Blue powder formula great for all lightening techniques including foils, meche & freehand</li><li>Gives up to 5 levels of lift</li><li>Suitable for use with 10vol, 20vol, 30vol, 40vol, mix 25g bleach powder with 60mls developer</li><li>Develops in up to 60 minutes</li><li>Very low expansion rate</li><li>On and off scalp application</li></ul>
  • Exclusive
    £7.99
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    <ul><li>Original formula hot film wax - no waxing strips required</li><li>Efficient and easy to use</li><li>Perfect for all areas of waxing</li><li>Suitable for all skin types</li><li>No animal-derived products used</li></ul>
  • Exclusive
    £7.99
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    <ul><li>Pink sweet fruit scented hot film wax</li><li>No waxing strips required</li><li>Perfect for all areas of waxing</li><li>Suitable for all skin types, particularly sensitive</li><li>No animal-derived products used</li></ul>
  • Exclusive
    £12.35
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    <ul><li>Dustfree, light blue powder</li><li>Easy to mix to a smooth, creamy consistency</li><li>up to 7 levels of lift, minimal swelling</li><li>Gentle to hair & scalp thanks to natural plant proteins, oils and a low ammonium concentrate</li><li>Ideal for on scalp service, foiling and freehand techniques</li></ul>
  • BULK BUY
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    £11.09
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    4 FOR £28
    <ul><li>White Powder Bleach</li><li>Non-drying, non-flaking, dust-free</li><li>For all off-the-scalp bleaching techniques</li><li>Fast, extra-light results</li><li>Gently maintains hair condition</li></ul>
  • £21.00
    ex VAT
    <ul><li>Maximum power lightener with up to 8 levels of lift</li><li>For on and off scalp applications - customisable for every technique</li><li>Develop for up to 50 minutes</li><li>Mix with Redken Pro-Oxide Cream Developer in 10, 20, 30 or 40 volume</li></ul>
  • £18.75
    ex VAT
    <ul><li>100% vegan friendly, dust free formula with an incredible 9+ levels of lift</li><li>Formulated with Fibre Bond Technology fopr optimum condition</li><li>Formulated with special violet pigments to help neutralise unwanted brassy tones often associated with the lightening process</li><li>For use both on and off scalp</li><li>For use both on and off scalp</li></ul>
  • Exclusive
    £1.19
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    <ul><li>Blue Powder Bleach</li><li>Non-drying, non-flaking, dust-free</li><li>For all off-the-scalp bleaching techniques</li><li>Fast, extra-light results</li><li>Gently maintains hair condition</li></ul>
  • Offer
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    £10.09
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    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • £2.99
    ex VAT
    <ul><li>Advanced dust free powder bleach with inbuilt silverising toner</li><li>Delivers ultra pale, ice cold blond results</li><li>Subdues unwanted yellow residue</li><li>Mixes to a creamy consistency which won't swell, drip or dry out</li><li>Maintains hair condition</li></ul>
  • Offer
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    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    £6.75
    ex VAT
    CLEARANCE MULTIBUY
    <ul><li>No-ammonia, permanent hair colour</li><li>Vibrant reds, cool modern neutral tones, and rich browns</li><li>100% grey coverage</li><li>Maximizes high-definition colour results</li><li>Minimises stress to the hair cuticle</li></ul>
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    £10.09
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    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Exclusive
    £7.99
    ex VAT
    <ul><li>Limited edition Blackberry with Jasmine Hot Wax</li><li>No strips required</li><li>Colophonium free</li><li>Suitable for all skin types</li><li>Suitable for all areas, particularly sensitive</li></ul>