Offers

<ul><li>100% white hair coverage up to level 9</li><li>Natural tone directions</li><li>True to tuft with intense shine</li><li>Impressively long lasting</li><li>Shades provide depth and coverage on light bases and white hair</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 9 levels of lift</li><li>Anti-yellow agents to counteract warm undertones for advanced neutralisation</li><li>Suitable for all techniques and hair bases</li></ul>

<ul><li>Next Generation Professional Atmos ultra lightweight dryer</li><li>100,000 RPM brushless DC motor for ultra-fast drying with significantly less noise</li><li>Less than one-quarter of the weight of a typical professional AC motor </li><li>Atmos Plus conditioning system to help combat frizz for sleek and shiny hair </li><li>Hassle-free magnetic attachments: includes 2 x magnetic concentrators and 1 x magnetic deep bowl professional diffuser, larger than the previous Atmos Atom model </li><li>Easy to use digital controls: 3 heat settings, 3 speed settings & cold shot </li><li>Atmos Micro Filter: ultra fine 2-stage air filtration removes impuritiesNext Generation Atmos Easy Clean Micro Filter</li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Helps to protect the hair structure both inside and out</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Vegan formula</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Up to 5 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 6 to 8</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating a cool tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Balanced pigment combinations achieve a clear, but subtle pastel shade</li><li>Suitable for hair base level 10</li><li>Up to 70% fewer split ends and 75% less hair breakage* *vs. uncoloured hair.</il></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>Next Generation Atmos compact hair dryer</li><li>100,000 RPM brushless DC motor for ultra-fast drying with significantly less noise</li><li>Less than one-quarter of the weight of a typical professional AC motor</li><li>Atmos Plus conditioning system to help combat frizz for sleek and shiny hair </li><li>Hassle-free magnetic attachments: includes 2 x magnetic concentrators and 1 x magnetic deep bowl professional diffuser, larger than the previous Atmos Dry model </li><li>Easy to use digital controls: 3 heat settings, 3 speed settings & cold shot </li><li>Next Generation Atmos Easy Clean Micro Filter</li></ul>

<ul><li>Macadamia, Argan Oil & Keratin infused ceramic barrel</li><li>Digital Variable Heat</li><li>Ultra even heat system</li><li>1 hour auto shut-off</li><li>3m Salon Length Cord</li></ul>

<ul><li>Strong hold</li><li>Incredible, instant volume and root lift</li><li>Intense hair grip</li><li>Matte finish</li><li>Strong hair texture </li></ul>

<ul><li>Neutralises yellow and brassy tones</li><li>No visible re-growth</li><li>Flexible tone intensity mixing</li><li>White enhancement</li><li>Salt and Pepper blending</li></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>

<ul><li>Enables easier detangling and improves combability</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Revives dull, coloured hair</li><li>Helps to smooth the surface of each strand for brilliantly shiny hair</li><li>Vegan formula</li></ul>

<ul><li>Improves volume</li><li>Creates a subtle wavy texture</li><li>Pliable movement and soft hair grip </li><li>Retains the hair's natural shine </li></ul>

<ul><li>Tames frizzy hair and provides a nourished hair feeling</li><li>Enhances natural texture </li><li>Improves detangling and combability</li><li>Helps to reduce hair breakage</li><li>Protects against humidity </li></ul>

<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 4 levels of lift on natural base 6 and lighter with 30-70% white hair</li><li>Optimal combination of lifting and up to 100% white blending on mature hair</li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tone directions</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>

<ul><li>Enhances hair's texture</li><li>Provides enhanced volume and root-lift</li><li>Fights static hair and tames flyaways </li><li>Non-flaky</li></ul>

<ul><li>Heat protection up to 230°C/450°F</li><li>Helps to protect against humidity</li><li>Calms frizzy hair, whilst reducing hair breakage</li><li>Non-sticky hold</li><li>Smooths hair whilst reducing hair breakage</li></ul>

<ul><li>A breakthrough concept in curling technology, the Diva Air Curl combines heat and wave fixing technology for quick, long-lasting curls across all hair types </li><li>Black matte angled housing with a MAK-infused 25mm ceramic barrel plus cool tip </li><li>Cold Air Fix distributes cool air over and around the barrel to lock in the longevity of the curl</li><li>Touch activated digital variable, instant ultra-even heat from 80°c - 210°c</li><li>Salon length 3m cable with UK/EU plug plus 60 minute auto shut-off </li></ul>

<ul><li>Silicone-free shine and a nourished hair feeling </li><li>Lightweight and non-overburdening formula </li><li>Controls flyaways</li><li>Helps to protect against humidity </li><li>Easy combing and improved manageability of frizzy hair</li></ul>

<ul><li>Instant, glamorous shiny hair</li><li>Non-overburdening</li><li>Detangling and light conditioning</li><li>Tames frizzy hair</li><li> Helps to protect against humidity </li></ul>

<ul><li>Ceramic bristles infused with Macadmia, Argan Oil and Keratin</li><li>1 hour auto-shut off</li><li>UK/EU Plug</li><li>80 C-210 C Temperature Range</li><li>3m salon swivel cord</li></ul>

<ul><li>Dry texture </li><li>Provides increased hair volume </li><li>Powdery and non-crispy to the touch</li><li>Natural look and shine</li><li>Light hold</li></ul>

<ul><li>Enhanced hair volume and root-lift </li><li>Provides heat protection up to 230°C/450°F</li><li>Non-sticky for easy combing</li><li>Anti-static</li></ul>

<ul><li>Extra strong hold</li><li>Long-lasting, wind-proof hold and control </li><li>Easy to brush without flakes</li><li>Helps to protect against humidity</li><li>Provides heat protection up to 230°C/450°F </li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 7 levels of lift for hair bases 3 to 8</li><li>Swell-Control formula allows utmost precision for cleaner colour results</li></ul>

<ul><li>Heat protection up to 230°C/450°F</li><li>Anti-bacterial and anti-pollution</li><li>Improves detangling for easy combing </li><li>Tames frizzy hair</li><li>Smoothes flyaways for increased shine</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 7 levels of lift for hair bases 3 to 8</li><li>Designed for free-hand techniques and balayage looks</li><li>Spreads easily and provides optimal precision with a unique soft-to-solid formula</li></ul>

<ul><li>Strong hold</li><li>Remouldable </li><li>Provides hair grip and texture </li><li>Natural shine </li><li>Easy to apply and wash out</li></ul>

<ul><li>Non-sticky formula</li><li>Pliable and remouldable hair definition</li><li>Velvety, non-greasy hair feeling</li><li>Wax-effect</li></ul>

<ul><li>Refreshes oily hair and scalp</li><li>Absorbs grease</li><li>Provides instant volume and fullness </li><li>Extends the life of a blow-dry by avoiding rapid greasiness</li></ul>