Offers

<ul><li>100% white hair coverage up to level 9</li><li>Natural tone directions</li><li>True to tuft with intense shine</li><li>Impressively long lasting</li><li>Shades provide depth and coverage on light bases and white hair</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 9 levels of lift</li><li>Anti-yellow agents to counteract warm undertones for advanced neutralisation</li><li>Suitable for all techniques and hair bases</li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Helps to protect the hair structure both inside and out</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Vegan formula</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Up to 5 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 6 to 8</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating a cool tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Balanced pigment combinations achieve a clear, but subtle pastel shade</li><li>Suitable for hair base level 10</li><li>Up to 70% fewer split ends and 75% less hair breakage* *vs. uncoloured hair.</il></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>Strong hold</li><li>Incredible, instant volume and root lift</li><li>Intense hair grip</li><li>Matte finish</li><li>Strong hair texture </li></ul>

<ul><li>Neutralises yellow and brassy tones</li><li>No visible re-growth</li><li>Flexible tone intensity mixing</li><li>White enhancement</li><li>Salt and Pepper blending</li></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>

<ul><li>Proxelli Maya Rose Gold Hairdryer</li><li>Ionic Technology helping to reduce frizz</li><li>Heat: 4 settings Speed: 2 settings</li><li>2200W</li><li>3 Metre Flex cord</li></ul>

<ul><li>Enables easier detangling and improves combability</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Revives dull, coloured hair</li><li>Helps to smooth the surface of each strand for brilliantly shiny hair</li><li>Vegan formula</li></ul>

<ul><li>Improves volume</li><li>Creates a subtle wavy texture</li><li>Pliable movement and soft hair grip </li><li>Retains the hair's natural shine </li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 4 levels of lift on natural base 6 and lighter with 30-70% white hair</li><li>Optimal combination of lifting and up to 100% white blending on mature hair</li></ul>

<ul><li>Taper lever with 5 adjustments: 0.5-3.5mm </li><li>2 speed levels (6000-7000RPM)</li><li>LED display shows remaining time </li><li>Lithium battery: 4 hour autonomy, 3 hour charging time</li><li>Includes: set of 10 attachment combs (size 1/2, 1, 1-1/2, 2, 3, 4, 5, 6, 7, 8), charging base & adaptor, screwdriver, cleaning brush, oil, blade adjustment tool & protector </li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tone directions</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>

<ul><li>Tames frizzy hair and provides a nourished hair feeling</li><li>Enhances natural texture </li><li>Improves detangling and combability</li><li>Helps to reduce hair breakage</li><li>Protects against humidity </li></ul>

<ul><li>Heat protection up to 230°C/450°F</li><li>Helps to protect against humidity</li><li>Calms frizzy hair, whilst reducing hair breakage</li><li>Non-sticky hold</li><li>Smooths hair whilst reducing hair breakage</li></ul>

<ul><li>Enhances hair's texture</li><li>Provides enhanced volume and root-lift</li><li>Fights static hair and tames flyaways </li><li>Non-flaky</li></ul>

<ul><li>Silicone-free shine and a nourished hair feeling </li><li>Lightweight and non-overburdening formula </li><li>Controls flyaways</li><li>Helps to protect against humidity </li><li>Easy combing and improved manageability of frizzy hair</li></ul>

<ul><li>Instant, glamorous shiny hair</li><li>Non-overburdening</li><li>Detangling and light conditioning</li><li>Tames frizzy hair</li><li> Helps to protect against humidity </li></ul>

<ul><li>360° exposed ultra sharp T-blade: Titanium ceramic </li><li>Superior 7000RPM motor </li><li>Indicator light for battery status </li><li>Lithium battery: 2 hour autonomy, 2 hour charging time </li><li>Includes: Charging base & adaptor, oil, blade brush, screwdriver, blade adjustment tool & protector </li></ul>

<ul><li>Powerful 2500W professional hairdryer</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Ergonomic handle (right & left-handed)</li><li>Salon length 3m flex cord</li></ul>

<ul><li>Dry texture </li><li>Provides increased hair volume </li><li>Powdery and non-crispy to the touch</li><li>Natural look and shine</li><li>Light hold</li></ul>

<ul><li>Proxelli Maya Rose Gold Hairdryer</li><li>Ionic Technology helping to reduce frizz</li><li>Heat: 4 settings Speed: 2 settings</li><li>2200W</li><li>3 Metre Flex cord</li></ul>

<ul><li>Enhanced hair volume and root-lift </li><li>Provides heat protection up to 230°C/450°F</li><li>Non-sticky for easy combing</li><li>Anti-static</li></ul>

<ul><li>Professional straightener with curling function</li><li>Variable temperature control, max. 230 C</li><li>Black floating plates with ceramic and tourmaline coating</li><li>Quick heat-up: approx. 30 seconds</li><li>Extra long 3m salon length 360 C swivel cord</li></ul>

<ul><li>Powerful 2500W professional hairdryer</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Ergonomic handle (right & left-handed)</li><li>Salon length 3m flex cord</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 7 levels of lift for hair bases 3 to 8</li><li>Swell-Control formula allows utmost precision for cleaner colour results</li></ul>

<ul><li>Extra strong hold</li><li>Long-lasting, wind-proof hold and control </li><li>Easy to brush without flakes</li><li>Helps to protect against humidity</li><li>Provides heat protection up to 230°C/450°F </li></ul>

<ul><li>Proxelli Maya Champagne Hairdryer</li><li>Ionic Technology helping to reduce frizz</li><li>Heat: 4 settings Speed: 2 settings</li><li>2200W</li><li>3 Metre Flex cord</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 7 levels of lift for hair bases 3 to 8</li><li>Designed for free-hand techniques and balayage looks</li><li>Spreads easily and provides optimal precision with a unique soft-to-solid formula</li></ul>

<ul><li>Heat protection up to 230°C/450°F</li><li>Anti-bacterial and anti-pollution</li><li>Improves detangling for easy combing </li><li>Tames frizzy hair</li><li>Smoothes flyaways for increased shine</li></ul>