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New Arrivals
Click & Collect
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£14.10ex VAT3 FOR 2 SPECIAL PACK<ul><li>Salon System Just Wax Creme Three pots of 450g</li><li>Naturally antiseptic</li><li>Suitable for all areas of waxing</li><li>Extra value for money</li></ul>
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Offer£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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£14.10ex VAT3 FOR 2 SPECIAL PACK<ul><li>Salon System Just Wax Creme Three pots of 450g</li><li>You get high quality and performance</li><li>Suitable for all areas of waxing</li><li>Extra value for money</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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£14.10ex VAT3 FOR 2 SPECIAL PACK<ul><li>Salon System Just Wax Soft Wax</li><li>Three pots of 450g</li><li>You get high quality and performance</li><li>Suitable for all areas of waxing</li><li>Extra value for money</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferNewLimited Edition£14.20ex VATBUY 1 GET 1 HALF PRICE<ul><li>Raspberry Mojito Scent</li><li>Advanced formula, fast setting stripless wax</li><li>Formulared for effective hair removal and client comfort</li><li>Vegan friendly</li></ul>
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OfferExclusive£19.95ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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OfferNew£13.15ex VATBUY 1 GET 1 HALF PRICE<ul><li>Ready to roll in just 10 minutes</li><li>Scented with Just Wax best berrylicious aroma</li><li>Great for larger areas such as legs, arms and back</li><li>Suitable for all hair types</li><li>Vegan friendly</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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OfferNew£240.79ex VATBUY 1 GET FREE GHD STYLER BAG<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>
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OfferNew£48.00ex VATBUY 1 GET 1 HALF PRICE</li><li>Weekly deep conditioning mask </li><li>Instantly improves hair texture with noticeable results</li><li>KeraTriplex® rebuilds and repairs to transform lackluster hair</li><li>Awapuhi extract replenishes every strand with intense hydration and shine</li><li>Paraben free, colour safe formula</li></ul>
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OfferNew£23.75ex VATBUY 1 GET 1 HALF PRICE<ul><li>Smooth and seal parched hair</li><li>Hydrating oils and natural awapuhi extract</li><li>Dry-touch oil absorbs easily into the hair</li><li> Leaves a soft, silky texture and rich shine</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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Offer£7.19ex VATBUY 1 GET 1 HALF PRICE</li><li>Strengthens, protects and instantly detangles troubled tresses</li><li>Exclusive KeraTriplex® blend helps repair every strand and protect against damage</li><li>Awapuhi extract softens and adds shine for silky, healthy-looking hair </li><li>Colour safe</li><li>Paraben free, colour safe formula</li></ul>
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Offer£16.79ex VATBUY 1 GET 1 HALF PRICE<ul><li>Creates tousled, beachy styles anywhere and adds lush volume with touchable movement</li><li>Awapuhi extract balances moisture for a healthy-looking finish</li><li>Enhances and defines curls and waves</li><li>Free from parabens and gluten</li><li>Colour safe</li></ul>
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OfferNew£15.95ex VATBUY 1 GET 1 HALF PRICE<ul><li>Adds volume</li><li>Hair looks and feels healthier</li><li>Natural awapuhi extract helps balance moisture and eliminate frizz while lightweight conditioners help protect from damage</li><li>Provides a long-lasting, humidity-resistant finish and color protection</li></ul>
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OfferNew£38.80ex VATBUY 1 GET 1 HALF PRICE<ul><li>Condition and replenish hair while providing optimal moisture.</li><li>The HydraTriplex™ blend of amino acids, vegetable protein and nourishing oils deeply hydrates, binds and seals the hair.</li><li>Hyaluronic acid, vegan collagen and plant extracts add optimal hydration without weighing hair down.</li><li>Color Safe.</li></ul>
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OfferNew£36.75ex VATBUY 1 GET 1 HALF PRICE<ul><li>Suitable for all hair types; ideal for colour-treated and chemically processed hair</li><li>Rich shampoo to gently cleanse, soften and protect</li><li>Formulated with KeraTriplex®, an exclusive blend of keratin protein, to help rebuild and repair for healthy-looking hair</li><li>Natural awapuhi extract balances moisture for manageability and shine</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
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Offer£20.39ex VATBUY 1 GET 1 HALF PRICE</li><li>Weekly deep conditioning mask </li><li>Instantly improves hair texture with noticeable results </li><li>KeraTriplex® rebuilds and repairs to transform lackluster hair</li><li>Awapuhi extract replenishes every strand with intense hydration and shine</li><li>Paraben free, colour safe formula</li></ul>
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OfferNew£36.75ex VATBUY 1 GET 1 HALF PRICE<ul><li>Gently cleanse hair while replenishing moisture.</li><li> The HydraTriplex™ blend of amino acids, vegetable protein and nourishing oils deeply hydrates, binds and seals the hair.</li><li>Hyaluronic acid, vegan collagen and plant extracts add lightweight hydration for a clean, soft finish.</li><li>Color Safe.</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
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Offer£54.29ex VATBUY 1 GET 1 HALF PRICE</li><li>Step one of the KeraTriplex® 2-step Repairative Treatment System</li><li>Up to 80% reduced breakage* </li><li>Transform broken, brittle strands into pillars of strength</li><li>Helps to protect hair from future damage </li><li>Paraben free, colour safe formula</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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OfferNew£38.80ex VATBUY 1 GET 1 HALF PRICE<ul><li>Suitable for all hair types</li><li>Instantly softens and conditions hair</li><li>Detangles hair with moisturizing power of natural awapuhi extract</li><li>KeraTriplex®, an exclusive blend of keratin protein, helps repair every strand and protect against damage</li><li>Leaves hair silky, healthy and shiny</li></ul>
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Offer£28.89ex VATBUY 1 GET 1 HALF PRICE<ul><li>Provides intense hydration to soften and strengthen hair</li><li>Deeply hydrates and detangles lightened and highlighted blonde hair</li><li>KerActive protein and safflower oleosomes help smooth and repair</li><li>Helps subtly brighten blonde and highlighted hues</li><li>Sulfate free</li></ul>
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Offer£95.10ex VATBUY 1 GET 1 HALF PRICE<ul><li>Strengthens and conditions fragile hair</li><li>Turns any lightener or permanent colour service into bond building services</li><li>Patented silicone-protein bond builder that helps to strengthen and protect the integrity of the hair during lightening or permanent colour services</li><li>Heat activated technology</li><li>Medium Professional Set</li></ul>
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Offer£7.19ex VATBUY 1 GET 1 HALF PRICE</li><li>Gently cleanses and repairs dry, damaged hair while protecting hair colour</li><li>KeraTriplex®, an exclusive keratin protein blend, replenishes every strand for healthy-looking hair</li><li>Natural awapuhi extract balances moisture for manageability and shine</li><li>Gentle enough to use daily</li><li>Paraben free, Sulfate free, colour safe formula</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
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Offer£13.89ex VATBUY 1 GET 1 HALF PRICE<ul><li>KerActive Damage Recovery</li><li>Smoothes, strengthens and replenishes depleted blonde hair</li><li>Helps repair and moisturize weakened hair</li><li>Lightweight yet powerful multitasking corrector</li></ul>
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OfferNew£52.00ex VATBUY 1 GET 1 HALF PRICE<ul><li>Suitable for dry, coarse, brittle or frizz-prone hair</li><li>Makes hair more manageable and softer</li><li>Contains a concentrated blend of amino acids and nourishing oils</li><li>Pack of 10</li><li>Hydrates hair for a long-lasting silky-smooth feel</li></ul>
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£16.00ex VAT<ul><li>Up to 7 levels of lift.</li><li>Eliminates the need for foils.</li><li>Rice flour and kaolin clay help form an instant shell during processing that won't dry out, flake or transfer.</li><li>Ideal for freehand application techniques, including balayage and organic highlights.</li><li>100% Vegan.</li></ul>
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OfferNew£20.60ex VATBUY 1 GET 1 HALF PRICE<ul><li>Transform hair with softness and shine without the weight.</li><li>The HydraTriplex™ blend of amino acids, vegetable protein and nourishing oils deeply hydrates, binds and seals the hair.</li><li>Hyaluronic acid, vegan collagen and plant extracts add lightweight moisture. Balances porosity from roots to ends for a silky-smooth finish.</li><li>Color Safe.</li></ul>
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Offer£15.25ex VATBUY 1 GET 1 HALF PRICE<ul><li>Gently cleanse and strengthen fragile hair with this lightweight shampoo that creates a rich, creamy lather</li><li>Bond Rx Technology maintains bonds and helps protect chemically treated hair</li><li> Luxurious scent with warm notes of amber, sandalwood and vanilla orchid</li><li>Ideal for chemically treated and damaged hair</li></ul>
59 Products Found