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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Advanced formula; extra fast settting hot wax</li><li>Designed for outstanding client comfort and perfect results</li><li>Perfect balance of flexibility and firmness for clean, easy removal of all hair types on the face and body</li><li>Turns opaque when ready to remove</li><li>Vegan friendly</li></ul>

<ul><li>Stripless hot film wax beads</li><li>Strawberry and cream scented</li><li>Melts at a low temperature</li><li>For all skin types</li><li>Suitable for all areas</li></ul>

<ul><li>Hot film wax beads</li><li>No strips required</li><li>Suitable for all areas </li><li>For all skin types</li></ul>

<ul><li>Make intimate waxing treatments easier with hair removal in any direction</li><li>Super gentle, less pain</li><li>Perfect for bikini waxing - Superb grip for minimal client discomfort</li><li>Vegan friendly</li></ul>

<ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>

<ul><li>Cream formula with a flexible fast set</li><li>Fresh, zesty orange aroma with a low working temperature</li><li>Superior client comfort</li><li>Grasps hair, not skin</li><li>Vegan friendly</li></ul>

<ul><li>Make intimate waxing treatments easier with hair removal in any direction</li><li>Super gentle, less pain</li><li>Perfect for bikini waxing - Superb grip for minimal client discomfort</li><li>Vegan friendly</li></ul>

<ul><li>Make intimate waxing treatments easier with hair removal in any direction</li><li>Super gentle, less pain</li><li>Perfect for bikini waxing - Superb grip for minimal client discomfort</li><li>Vegan friendly</li></ul>

<ul><li>With tea tree and calendula</li><li>Ideal for underarm, face and brows and bikini</li><li>Pliable while keeping a firm hold over even the shortest of hairs</li></ul>

<ul><li>Raspberry Mojito Scent</li><li>Advanced formula, fast setting stripless wax</li><li>Formulared for effective hair removal and client comfort</li><li>Vegan friendly</li></ul>

<ul><li>Benefits from a lower melting point and longer setting time </li><li>Vegan Friendly, Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>Applies to the treatment area in a thin, efficient layer </li><li>Flows onto the skin, seeking difficult shorter hairs to remove </li></ul>

<ul><li>Superior quality resins and beeswax</li><li>Easy application and comfortable effective treatment</li><li>Traditional hot wax with added flexibility</li><li>Ultra Fluid</li><li>All hair types for back, legs or initimate areas</li></ul>

<ul><li>With Lavender and Aloe</li><li>Ideal for underarm, face and brows and bikini</li><li>Pliable while keeping a firm hold over even the shortest of hairs</li></ul>

<ul><li>High quality, high performance hair colour</li><li>Cool silver, bronze and violet tones with a metallic reflection</li><li>Outstanding coverage and colour saturation</li><li>Vibrant, long-lasting colour and intense shine</li><li>Use with Kenra Color Permanent Coloring Creme Developer 10V-40V</li></ul>

<ul><li>Relaxing yet refreshing peach fragrance</li><li>Suitable for all facial and body paraffin treatments</li><li>Low melt formula</li><li>Re-sealable bag so product can be used again for other treatments</li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Neutralizes unwanted warmth to produce a cooler end result</li><li>Gentle, low-ammonia formulation</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Permanent shades</li></ul>

<ul><li>Stripless hot film wax beads</li><li>Vanilla scented</li><li>Melts at a low temperature</li><li>For all skin types/li><li>Suitable for all areas</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Exotic fragrance of Coconut & Lime gently envelops the senses</li><li>Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>With soothing Coconut Oil</li><li>Pure White Beeswax rich in Vitamin A deeply moisturises</li></ul>

<ul><li>Intensive treatment</li><li>Potent Vitamin A enriched formula</li><li>Smoothes fine lines and wrinkles</li><li>Deeply hydrates the skin</li><li>Leaves skin firm and smooth</li></ul>

<ul><li>Ideal for bikini line waxing and other sensitive areas such as the face </li><li>Vegan Friendly, Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>Provides superior hair removal results on stubborn hair growth </li><li>Helps to avoid client discomfort </li></ul>

<ul><li>Adds texture and definition</li><li>Strong, flexible styling power</li><li>Long lasting hold</li><li>Leave hair smelling great</li><li>Dries down to a clean, matte finish</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Prevents and mends hair breakage</li><li>Repairs split ends and reduces frizz</li><li>Protects hair from heat damage</li><li>Formulated for damaged, dry or coarse hair</li><li>Hydrates and moisturises with pure shea butter and natural oils</li></ul>

<ul><li>Superior control Ultra-Matte styling clay.</li><li>Can be applied to damp or dry hair.</li><li>Long-lasting matte finish.</li><li>No messy build up.</li></ul>

<ul><li>Naturally healing, stimulating and good for sensitive skin and scalp</li><li>Provides smoother texture with good application properties</li><li>Great conditioning for hair and scalp</li><li>Orange, peppermint, spearmint and lime oils soothe, refresh and cool</li><li>Natural fragrance</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>A rich emollient with moisturising properties</li><li>Provides a pliable hold</li><li>Gives hair a thicker and fuller appearance</li><li>Medium hold with low shine</li><li>Lanolin, Beeswax, Glycerin</li></ul>

<ul><li>Emolliency and moisturising properties</li><li>Excellent hold and shine</li><li>Provides conditioning properties and sheen</li><li>Has a barrier against moisture loss</li><li>Antioxidant properties</li></ul>

<ul><li>Strong, pliable hold with matte finish</li><li>Helps thicken, texturise and increase fullness</li><li>Protects against moisture loss</li><li>Works well with shorter hair</li><li>Leaves hair feeling smooth and conditioned</li></ul>

<ul><li>Provides excellent pliability</li><li>Hair looks fuller and thicker</li><li>Encourages firmness, body and fullness</li><li>Works on any hair type</li><li>Conditions and moisturises hair</li></ul>