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<ul><li>Boosts Shine, Strengthens & Repairs </li><li>Reduces Frizz & Flyaways </li><li>Heat Protection up to 450°f, Softens & Detangles, UV Protection, </li><li>No Residue, Color-Safe, Vegan </li><li>Extends Color & Renews Vibrancy, Shortens Drying Time</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Hair colour with increased neutralisation for icy cool reflects</li><li>Enriched with Ionène G™ and Incell to strengthen, protect and maintain the integrity of the hair*</li><li>Hair is 45% more conditioned after colour*</li><li>True to tone</li><li>9.82 Very Light Mocha Iridescent Blonde, more neutralising on very light bases to absorb more yellow</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>#Hairbesties, Crystal Clear is my most versatile shade!</li><li>Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color</li><li>Also adds shine when used alone with 1:2 mixing ratio.</li></ul>

<ul><li>Repairs hair damage in 90 seconds inside and out</li><li>99% less breakage*</li><li>12x smoother hair*</li><li>Transformative results after one use</li><li>Dermatologically tested</li><li>Lasts up to 4 washes</li></ul>

<ul><li>Clinically proven to repair damaged hair*</li><li>24-HR frizz control*</li><li>104% increase in shine*</li><li>78% reduction in split ends*</li><li>Heat protection against 450°F (232°C)</li><li>Immediately smooths frizz and flyaways</li><li>Enhances shine and colour vibrancy</li></ul>

<ul><li>Blue Powder Bleach</li><li>Non-drying, non-flaking, dust-free</li><li>For all off-the-scalp bleaching techniques</li><li>Fast, extra-light results</li><li>Gently maintains hair condition</li></ul>

<ul><li>ASP Prep 'N' Clean Dehydrant</li><li>Evaporate moisture</li><li>Remove oil</li><li>Rebalance nails' ph levels</li><li>Supplied in a 30ml bottle</li></ul>

<ul><li>100% Plant Based</li><li>Exfoliating</li><li>Cell Renewing</li><li>Hydrating</li><li>Softening</li></ul>

<ul><li>86% Natural</li><li>10% Glycolic Acid and 5% Fruit acids (AHA's)</li><li>Smoothes, brightens and renews your skin with an anti-irritation formula</li><li>Dermatologically tested, clinically proven & certified by the Vegan Society</li><li>Allantoin helps to sooth and reduces skin irritation</li><li>White Willow Bark Extract works to naturally exfoliate and help clear pores</li></ul>

<ul><li>Versatile hair oil</li><li>Enriched with Camellia Oil and White Tea Extract</li><li>Provides long lasting hydration</li><li>Anti-frizz properties</li><li>Light-weight formulation</li><li>Designed to enhance shine and smooth hair</li></ul>

<ul><li>A powerful formula that provides deep nourishment, locks in moisture and brightens skin for a healthier, more supple complexion </li><li>Soothing Chamomile helps to reduce redness and irritation by targeting breakouts, minimising bacteria and deeply cleansing skin to create a clear and rejuvenated complexion </li><li>Tackles signs of tiredness, brightens dark circles and reduces puffiness</li><li>100% plant based</li></ul>

<ul><li>A nourishing leave-in treatment to promote shine, softness and eliminate frizz</li><li>Absorbs quickly and gently without weighing hair down</li><li>Rich in antioxidants and fatty acids to nourish, soften and strengthen hair</li><li>Colour Guard Complex</li><li>Climate Compensated Packaging</li><li>100% vegan and PETA approved</li></ul>

<ul><li>Advanced dust free powder bleach with inbuilt silverising toner</li><li>Delivers ultra pale, ice cold blond results</li><li>Subdues unwanted yellow residue</li><li>Mixes to a creamy consistency which won't swell, drip or dry out</li><li>Maintains hair condition</li></ul>

<ul><li>IvyBears® are Europe's most sold vitamin gummy bears </li><li>Your beauty booster for beauty from the inside; with just 2 delicious bears a day, you can support your hair and nails with the right minerals and vitamins to promote healthy, rapid hair growth and strong nails </li><li>One pack of IvyBears® contains 150g / 60 pieces and is therefore enough for an entire month </li><li>Naturally delicious without additives; the natural recipe of IvyBears® is free of artificial additives, Gluten-free, Lactose-free, Soy-free, Sorbitol-free, free from Titanium Dioxide and of course, 100% Vegan </li><li>Recommended by beauty experts as well as stars like Cathy Hummels, Georgina Rodriguez, Sylvie Meis, and many more </li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>A powerful formula born from Blueberry, Yuzu Citrus and Sea Buckthorn to enhance the skin’s hydration, elasticity and natural glow</li><li>Combats signs of tiredness to help achieve a brightened complexion</li><li>Helps to reduce redness, even skin tone and reduce the appearance of under eye circles</li><li>Delivers deep hydration, encourages cell renewal and improves elasticity to create a more youthful, smooth appearance</li><li>100% plant based</li></ul>

<ul><li>Enriching Eye Serum for soothing effects around the eye area</li><li>Rich in Vitamin E and natural plant oil for moisturisation</li><li>Blended with Star Flower Oil to help hydrate and replenish</li><li>Leave the eye area with a more more youthful appearance</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>No development transfer</li><li>Formulated with shea butter & vitamin E</li><li>Buildable serum formula</li></ul>

<ul><li>Squeeze, slice, roll 3 simple steps to flawless nails</li><li>Lighter, stronger, easier</li><li>PolyGel applies fast and easy with no chasing or intense heat spike</li><li>23% lighter than acrylics</li><li>Unlimited playtime so you can work at your own speed!</li></ul>

<ul><li>Argan Secret Miracle Masque Deep Conditioning Treatment</li><li>Rebuild hair to its prime state</li><li>Restore shine, strength and health to damaged, dry, brittle hair</li><li>A unique combination of argan oil and hempseed oil</li></ul>

<ul><li>Unique anti-aging Night Treatment</li><li> Treats your skin with 3 million I.U.’s of Vitamin A</li><li>Reduces signs of aging while you sleep</li><li>Targets loss of firmness, wrinkles, dark spots & pores</li><li>Stimulates collagen production</li></ul>

<ul><li>Moisturizes and helps to improve texture, clarity and radiance</li><li>Vitamin A exfoliates, smoothes and revitalizes </li><li>Rich and luxurious day cream</li><li>Helps to improve skin texture, clarity and radiance</li><li>SPF 20 to block the sun's damaging effects</li></ul>

<ul><li>Lightweight definer to separate and sculpt the hair</li><li>Delivers high voltage shine and mega smooth results</li><li>Tames frizz whilst adding texture</li><li>Promotes a healthy, shiny finish</li></ul>

<ul><li>Dry Wax for texture and definition</li><li>Defines and controls any texture</li><li>Creates clean, "lived in" looks</li><li>Great for pliable style</li><li>Delivers long-lasting hold with a moveable finish</li></ul>

<ul><li>Luxurious multi-action cream</li><li>Moisturizes and helps to improve texture, clarity and radiance</li><li>Vitamin A exfoliates, smoothes and revitalizes</li><li>Works while you sleep to help minimize the signs of aging</li></ul>

<ul><li>Contains hyaluronic acid which increases moisture in the skin</li><li>With Bisabolol which is a powerful antioxidant, protecting the skin from free radical damage</li><li>Contains hyaluronic acid which increases moisture in the skin</li><li>White tea promotes healthy skin renewal</li><li>Glycerin provides some skin relief for dry skin and improves the skin barrier function</li></ul>

<ul><li>Argan Secret Miracle Masque Deep Conditioning Treatment</li><li>Rebuild hair to its prime state</li><li>Restore shine, strength and health to damaged, dry, brittle hair</li><li>A unique combination of argan oil and hempseed oil</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>A powerful anti-ageing formula with Seaweed Kelp Complex and Organic Pine Oil to boost collagen production and protect the skin from damage for a youthful and healthy complexion</li><li>Ocean Retinol helps to reduce the appearance of fine lines and wrinkles, minimise pores and even skin tone</li><li>Deeply conditions, smoothes, softens and balances the complexion to leave it feeling replenished and renewed</li><li>Organic Pine Oil protects skin and reduces inflammation, soothing acne and eczema</li><li>100% plant based</li></ul>

<ul><li>Improves skins elasticity and tone</li><li>Exfoliates to smooth the appearance of fine lines and wrinkles</li><li>Improves the appearance of firmness and tone</li><li>Powerful serum formulated with high level of Vitamin A</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>An aftercare lotion designed for pierced ears</li><li>The ideal take-home size for salon visitors</li><li>Handy squeezable 30ml bottle</li><li>Dropper dispenser for targeted application</li><li>Formulated by Caflon, the ear care specialists</li></ul>

<ul><li>Immediately illuminates and evens out complexion</li><li>Delivers a burst of hydration for smoother, suppler skin</li><li>Peptides help improve the look of firmness and tone</li><li>Leaves skin radiant and glowing all day</li><li>Use alone or under makeup as an instant glow primer</li></ul>