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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>

<ul><li>Salon Services Nail Glue</li><li>Fast drying</li><li>High quality formula</li><li>Long-lasting hold</li></ul>

<ul><li>UV Sculpture Gel from Salon Services</li><li>Single layer required</li><li>Self-levelling</li><li>Three minute cure time</li><li>Pack size 28g</li></ul>

<ul><li>Schwarzkopf Professional Bond Enforcing Color Remover enables a quick and easy reduction of artificial colour build up.</li><li>The creamy mixture has the ideal texture to help you reset your clients´ colour history and push your creativity.</li><li>Ideal for clients who need a fast and gentle colour correction of unwanted tone directions.</li></ul>

<ul><li>In Control gel from ASP</li><li>Extra thick viscosity sculpting gel</li><li>For nails</li><li>LED or UV cured</li><li>Transparent pink gel supplied</li></ul>

<ul><li>L'Oréal Professionnel Efassor Permanent Colour Stripper</li><li>Returns hair to original colour</li><li>Pleasant fragrance</li><li>Gentle action</li><li>Also removes colour stains</li></ul>

<ul><li>Removes direct colour, tone on tone colour or permanent colour</li><li>Removes brunette shades, blonde tones, coppers, reds or vivid shades</li><li>Contains strontium peroxide, an oxidising agent which removes artificial dyes</li></ul>

<ul><li>UV and LED-curable nail gel from ASP</li><li>Strong and durable formula</li><li>Odour-free and self-levelling</li><li>High-shine finish</li><li>Pink gel, 28g supplied</li></ul>

<ul><li>Salon Services Nail Glue</li><li>Fast drying</li><li>High quality formula</li><li>Long-lasting hold</li></ul>

<ul><li>High quality, high performance hair colour</li><li>Cool silver, bronze and violet tones with a metallic reflection</li><li>Outstanding coverage and colour saturation</li><li>Vibrant, long-lasting colour and intense shine</li><li>Use with Kenra Color Permanent Coloring Creme Developer 10V-40V</li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Neutralizes unwanted warmth to produce a cooler end result</li><li>Gentle, low-ammonia formulation</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Permanent shades</li></ul>

<ul><li>Visibly firms, smoothes and tightens skin for a lifted, younger look within minutes</li><li>Vitamins A, C & E help reduce the visible signs of aging, minimizing the appearance of fine lines and wrinkles</li><li>Not limited to the face, it can transform the neck and décolletage</li><li>Preps skin for a glowing look </li><li>Cruelty free, suitable for all skin types </li></ul>

<ul><li>Single use sachet of Blondor Multi Blonde Powder from Wella Professionals</li><li>With Tri-Lightening Complex</li><li>Up to seven levels of lift</li><li>Non-yellowing, blue bleach formula</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>ASP Fibreglass Resin</li><li>Adds optimum strength to natural nails</li><li>Lightweight overlay</li><li>Prevents peeling, bending and splitting</li></ul>

<ul><li>UV and LED-curable nail gel from ASP</li><li>Strong and durable formula</li><li>Odour-free and self-levelling</li><li>High-shine finish</li><li>Clear gel, 28g supplied</li></ul>

<ul><li>Intensive treatment</li><li>Potent Vitamin A enriched formula</li><li>Smoothes fine lines and wrinkles</li><li>Deeply hydrates the skin</li><li>Leaves skin firm and smooth</li></ul>

<ul><li>UV Gel from Salon Services</li><li>Self-levelling</li><li>High shine</li><li>Cure time three minutes</li><li>Clear gel, 28g supplied</li></ul>

<ul><li>Hi Lift Powder bleach kit for ultra-pale platinum results</li><li>Unique powder bleach with in-built silver toner</li><li>Contains everything you need to lighten hair</li><li>Lighten and Tone in one step process</li><li>Professionally formulated lightening kit to achieve the ultimate in high lift blonding</li></ul>

<ul><li>Superior control Ultra-Matte styling clay.</li><li>Can be applied to damp or dry hair.</li><li>Long-lasting matte finish.</li><li>No messy build up.</li></ul>

<ul><li>UV Gel from Salon Services</li><li>Self-levelling</li><li>High shine</li><li>Cure time three minutes</li><li>Brilliant white gel, 28g supplied</li></ul>

<ul><li>Adds texture and definition</li><li>Strong, flexible styling power</li><li>Long lasting hold</li><li>Leave hair smelling great</li><li>Dries down to a clean, matte finish</li></ul>

<ul><li>Easy to apply </li><li>Removes undies in seconds </li><li>Gentle, no drip formula </li><li>Use with seamless undies and duo bond & seal </li></ul>

<ul><li>Powerful anti-aging hydrogel sheet mask</li><li>Super-charges skin with Retinol to support the skin's natural collagen</li><li>Reduces the appearance of fine lines and wrinkles</li><li>Replenishes lost moisture and promotes firming looking skin</li><li>With radiance boosting Peony, Jojoba and Hyaluronic Acid</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>UV and LED-curable nail gel from ASP</li><li>Strong and durable formula</li><li>Odour-free and self-levelling</li><li>High-shine finish</li><li>White gel, 28g supplied</li></ul>

<ul><li>Naturally healing, stimulating and good for sensitive skin and scalp</li><li>Provides smoother texture with good application properties</li><li>Great conditioning for hair and scalp</li><li>Orange, peppermint, spearmint and lime oils soothe, refresh and cool</li><li>Natural fragrance</li></ul>

<ul><li> Suitable for all skin types</li><li> Vitamin C brightens the complexion, removes free radicals from the skin and reduces signs of aging</li><li> Blueberry extract protects skin against oxidative stress</li><li> Revitalises dull and tired skin in 15-20 minutes</li><li> Re-energises skin with a fruity fragrance</li></ul>

<ul><li> Suitable for all skin types, including dry skin</li><li> Hyaluronic acid maintains hydration in the outer layers of the epidermis</li><li> Alginate and calcium salt ensures the mask's ingredients absorb into skin</li><li> Restores skin’s moisture in 15-20 minutes</li><li> Refreshes skin with a delicate fragrance</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>A rich emollient with moisturising properties</li><li>Provides a pliable hold</li><li>Gives hair a thicker and fuller appearance</li><li>Medium hold with low shine</li><li>Lanolin, Beeswax, Glycerin</li></ul>

<ul><li>Emolliency and moisturising properties</li><li>Excellent hold and shine</li><li>Provides conditioning properties and sheen</li><li>Has a barrier against moisture loss</li><li>Antioxidant properties</li></ul>

<ul><li>Flared faux mink falsies </li><li>Soft volume </li><li>Luxurious faux mink fibers </li><li>Knot-free invisiband</li><li>Fine tapered tips</li></ul>

<ul><li> Suitable for all skin types, including mature skin</li><li> Caviar extract remineralises and soothes skin, improves its elasticity and stimulates cell renewal</li><li> Alginate and calcium salt ensures the skin is treated within</li><li> Tones and brightens skin in 15-20 minutes</li><li> Re-energises skin with a marine fragrance</li></ul>

<ul><li>Strong, pliable hold with matte finish</li><li>Helps thicken, texturise and increase fullness</li><li>Protects against moisture loss</li><li>Works well with shorter hair</li><li>Leaves hair feeling smooth and conditioned</li></ul>