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<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>An instant, soft hold</li><li>Brilliant shine</li><li>Patented formula from haircare experts</li><li>With anti-humidity action</li></ul>

<ul><li>L'Oréal Professionnel Dulcia Advanced perm system</li><li>Create long-lasting curls</li><li>Ionene G enriched formula</li><li>Protects and hydrates</li><li>For professional use only</li></ul>

<ul><li>Creates a protective barrier</li><li>Helps prevent colour staining on the skin</li><li>Avocado Oil softens and moisturises</li><li>Perfect even for the most sensitive skin</li></ul>

<ul><li>Effectively removes hair colour stains from the skin</li><li>Contains Almond Oil</li><li>Soothes the skin and prevents redness</li></ul>

<ul><li>Exceptional coverage and colour longevity</li><li>Lifting power, up to 3 levels</li><li>Low Ammonia percentage(max. 1% during application)</li><li>Total scalp care. No PPD, for an even less sensitizing formula</li><li>Unique and extraordinary hair condition and shine</li></ul>

<ul><li>L'Oréal Professionnel Efassor Permanent Colour Stripper</li><li>Returns hair to original colour</li><li>Pleasant fragrance</li><li>Gentle action</li><li>Also removes colour stains</li></ul>

<ul><li>4 shades of pure and soft tones to be used after a bleaching service</li><li>Light lifting power (up to 1 level and a half)</li><li>Refreshing action on the scalp thanks to a technological menthol derivative</li><li>Right tone intensity, to better control the toning result</li><li>Soft Ash to neautralise yellow-orange tones and achieve ice effect on light blone hair</li></ul>

<ul><li>The new Color Wear formula is vegan because it is free from animal-derived ingredients or those that are of animal origin. </li><li>You can mix COLOR WEAR with PIGMENTS, pure ultra-concentrated pigments, to create new and original shades.</li><li>Arginine is gentler on the hair fiber. Reduces damage to the hair. Maintains the tensile strength of the hair. Helps maintain the hair’s natural hydration</li><li>Color Wear can be mixed with OXID’O peroxides 5, 10 and 20 volumes depending upon the target result. </li><li>Free from MEA, Ammonia, PPD, Alcohol, Silicons</li></ul>

<ul><li>Total scalp care. No PPD, for an even less sensitizing formula</li><li>Exceptional coverage and colour longevity</li><li>Low Ammonia percentage(max. 1% during application)</li><li>Unique and extraordinary hair condition and shine</li><li>UV Protection</li></ul>

<ul><li>Ideal for those with grey hair. </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Ideal for those with blonde hair </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Rich, intense and long-lasting colour.</li><li>Up to 100% coverage of white hair</li><li>Formulated with Incell™ - Ionène G™</li><li>Majirel conditions, strengthens and reinforces the hair by reaching the surface, cortex and cuticle</li><li>Unlimited colour creation with more than 140 shades</li></ul>

<ul><li>Odourless, ammonia-free permanent hair colour suitable for medium bases</li><li>Up to 100% grey/white coverage</li><li>A daring carmine brown ideal to sublimate sophisticated brunettes </li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>100% vegan demi-permanent liquid colour contains no ammonia or silicones</li><li>Patented arginine technology and apple vinegar repair the hair fiber</li><li>Reduces the acidic pH to deliver lasting shine</li><li>Conditioning complex smooths frizz and static</li></ul>

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS2</li><li>Odourless, ammonia-free permanent hair colour</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>L'Oréal Professionnel INOA</li><li>Odourless, ammonia-free permanent hair colour</li><li>1/ black</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>24hr anti-frizz and anti-static hold spray</li><li>No added fragrance</li><li>Enhances Shine</li><li>For frizz-free updos and blowdries</li></ul>

<ul><li>Rootlift spray-mousse</li><li>Creates volumised hair </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li>Extra Strong Volume mousse</li><li>Extra strong hold</li><li>For XL blowdries and volumised hair </li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li> Maximum neutralisation for up to 6 weeks* *instrumental test</li><li>Boosted in cool reflects** ** Vs Majirel core range</li><li>9 new cool shades</li><li>For use on natural or coloured hair in a 1+1,5 mixing ratio</li><li>Use alone for up to 50% white hair. On more than 50% white hair, mix with ½ tube of a fundamental Majirel shade</li></ul>

<ul><li>Amonia & PPD free demi permanent liqyuid colour with a Vegan formula</li><li>More than 40 shades to add control or neutralise tone</li><li>Added control of tone without depth </li><li>Acidic PH delivering amazing shine </li><li>Liquid gel consistency for ease of application </li></ul>

<ul><li>Rich, permanent hair colour with high resist technology</li><li>Provides perfect coverage of hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>