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<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Hive Disposable Spatulas</li><li>Pack of 100</li><li>For the easy and smooth application of wax</li><li>Birchwood</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>An all-purpose classic warm 'honey' wax</li><li>Formulated from the highest quality ingredients</li><li>Ensures excellent depilatory waxing results</li><li>Ideal for use on normal skin and normal/coarse hair</li><li>Hive superior performance waxes are a popular choice with professional therapists</li></ul>

<ul><li>Roll On Warm Wax Refills from Options by Hive</li><li>For hair removal</li><li>For face and body</li><li>Use with strips</li><li>Six 80g bottles supplied</li></ul>

<ul><li>Hive of Beauty Options by Hive Paraffin Wax White</li><li>Fragrance-free</li><li>Suitable for facial and body treatments</li><li>Low melt point that is kinder to skin</li><li>Ideal for direct insertion into paraffin baths</li></ul>

<ul><li>Hive of Beauty Pre Wax Treatment Spray</li><li>Cleanses and freshens your skin</li><li>Removes deodorant, make up and body oils</li><li>Contains natural essential oils</li></ul>

<ul><li>Perfect conclusion to waxing</li><li>Hive After Wax Lotion</li><li>Formulated to cool and sooth the skin</li><li>Reduces the chance of inflammation</li></ul>

<ul><li>Sensitive Hot Film Wax</li><li>Cooler and more comfortable treatment</li><li>Designed for Brazilian style waxing</li><li>Low allergy risk</li><li>Improved adhesion qualities</li></ul>

<ul><li>After Wax Conditioning Oil from Hive</li><li>Removes wax residue</li><li>Calms and conditions</li><li>For salon use</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Xtra Strong Hot Film Wax</li><li>For underarm, bikini, male use</li><li>Plasticides for enhanced flexibility</li><li>Thin application layer</li></ul>

<ul><li>Cooling and soothing Tea Tree and Peppermint fragrance</li><li>Suitable for all facial and body paraffin treatments</li><li>Low melt formula</li><li>Re-sealable bag so product can be used again for other treatments</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Benefits from a lower melting point and longer setting time </li><li>Vegan Friendly, Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>Applies to the treatment area in a thin, efficient layer </li><li>Flows onto the skin, seeking difficult shorter hairs to remove </li></ul>

<ul><li>Polythene Protectors from Hive</li><li>For use during paraffin wax treatments</li><li>To minimise mess and create a thermal layer</li><li>Use with cotton mitts or booties</li><li>Pack of 100</li></ul>

<ul><li>Restores & moisturises skin with a delightful berry aroma</li><li>Vegan Friendly, Paraben Free & Cruelty Free</li><li>Packed with potent superfoods Cranberry, Blueberry, Goji Berry and Acai Berry</li><li>Rich in vitamins and antioxidants</li><li>Ideal for sensitive skin</li></ul>

<ul><li>Easy to use kit for professional brow waxing treatments</li><li>Compact wax heater ideal for waxing small areas</li><li>Includes soothing tea tree and camphor pre and post wax lotions, perfect for sensitive skin</li><li>No wax strips required</li><li>Vegan friendly, Paraben & Cruelty free</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Hive Film Waxes</li><li>Uniquely different hot wax treatment</li><li>Maintains flexiblility</li><li>Plasticides allow it to be removed as a sheet</li></ul>

<ul><li>Fragrance free, suitable for sensitive skin</li><li>Suitable for all facial and body paraffin treatments</li><li>Low melt formula</li><li>Re-sealable bag so product can be used again for other treatments</li></ul>

<ul><li>Dual 1000cc and 500cc heating chambers</li><li>Digital temperature display</li><li>Temperature adjustment controls</li><li>Includes 2 containers with scraper bar and handle</li><li>Normal and fast heat modes</li><li>Removable electrical lead</li><li>Fitted lid</li></ul>

<ul><li>Suitable for warm, crème and hot depilatory waxes and paraffin waxes</li><li>Fast heat up time</li><li>Temperature regulator dial, indicator light and fitted lid</li><li>Easy to operate and maintain</li><li>Perfect for mobile therapists, small salons, individual treatment rooms or barbers</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Roll On Creme Wax Refills from Options by Hive</li><li>For hair removal</li><li>With tea tree, a natural antiseptic</li><li>Use with strips on face and body</li><li>Six 80g bottles supplied</li></ul>

<ul><li>Cotton towelling booties from Hive</li><li>For wax paraffin pedicure treatment use</li><li>Provide thermal insultation</li><li>Washable and reusable</li><li>One pair supplied</li></ul>

<ul><li>Exotic fragrance of Coconut & Lime gently envelops the senses</li><li>Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>With soothing Coconut Oil</li><li>Pure White Beeswax rich in Vitamin A deeply moisturises</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>