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  • Offer
    £40.88
    ex VAT
    BUY 4+ SAVE 20%
    <ul><li>Premium silver refill foil for the Procare 24*7 machine</li><li>EasyFit core for quick and easy re-loading of foils</li><li>Strong and flexible for professional results</li><li>Easy to fold</li><li>Extra wide</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    £33.56
    ex VAT
    BUY 4+ SAVE 20%
    <ul><li>Premium silver refill foil for the Procare 24*7 machine</li><li>EasyFit core for quick and easy re-loading of foils</li><li>Strong and flexible for professional results</li><li>Easy to fold</li><li>Perfect for all colouring techniques</li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Moisturising</li><li>Hydrating</li><li>Anti-ageing</li><li>Nourishing</li></ul>
  • £115.79
    ex VAT
    <ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>
  • £137.32
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>
  • Exclusive
    £44.05
    ex VAT
    <ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
  • Offer
    Limited Edition
    £165.00
    ex VAT
    3 FOR 2
    <ul><li>Targets acne and blemishes for clear skin</li><li>Anti-ageing benefits for youthful looking skin</li><li>Brightens and smoothes the complexion</li><li>Promotes collagen production and cell renewal</li><li>Portable</li></ul>
  • £113.09
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • Offer
    Exclusive
    £12.39
    ex VAT
    BUY 2 LIGHTENERS GET A FREE DEVELOPER
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Reduces the appearance of fine lines and wrinkles</li><li>Retain more moisture and assists in soothing any inflammation</li><li>Achieve re-energised skin with a youthful glow</li><li>Contains Vitamin C and Aloe Vera!</li></ul>
  • £161.55
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>
  • £113.09
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>
  • Exclusive
    £11.29
    ex VAT
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • £260.01
    ex VAT
    <ul><li>Perfect hair foils at the press of a button</li><li>Automatically prepares foils to your specification</li><li>Reduces time spent on foil prep and wastage</li><li>Quick and quiet to use</li><li>Custom length feature</li></ul>
  • £252.00
    ex VAT
    <ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>
  • Offer
    £4.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Exfoliating</li><li>Cell Renewing</li><li>Hydrating</li><li>Softening</li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Conditioning</li><li>Calming</li><li>Protective</li><li>Anti-ageing</li></ul>
  • Offer
    New
    £240.79
    ex VAT
    BUY 1 GET FREE GHD STYLER BAG
    <ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>
  • Offer
    Exclusive
    £9.45
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
  • Offer
    Exclusive
    £19.95
    ex VAT
    BUY 2 LIGHTENERS GET A FREE DEVELOPER
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • £96.93
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>High-pressure airflow for exceptionally fast drying</li><li>Advanced ionic technology for a smooth, sleek finish</li><li>Extra cool shot button to lock your style in place</li><li>Variable temperature and speed settings for flexible styling</li><li>Achieve serious salon style in half the time!</li></ul>
  • £177.71
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Rejuvenating</li><li>Firming</li><li>Clarifying</li><li>Deep cleansing</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Nourishing</li><li>Hydrating</li><li>Anti-ageing</li><li>Moisturising</li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Anti-ageing</li><li>Relaxing</li><li>Hydrating</li><li>Brightening</li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based </li><li>Hydrating</li><li>Nourishing</li><li>Rejuvenating</li><li>Moisturising</li></ul>
  • £113.09
    ex VAT
    <ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling shorter hair and fringes</li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Firming</li><li>Anti-ageing</li><li>Rejuvenating</li><li>Hydrating</li></ul>
  • Offer
    £2.95
    ex VAT
    3 FOR 2
    <ul><li>100% Plant Based</li><li>Soothing</li><li>Anti-ageing</li><li>Tightening</li><li>Deeply Nourishing</li></ul>
  • Offer
    £1.95
    ex VAT
    3 FOR 2
    <ul><li>Self heating eye mask</li><li>Chamomile Scented</li><li>A Moment of Calm</li><li>15 minute treatment</li><li>Natural ingredients</li></ul>
91 Products Found