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<ul><li>For weakened and damaged hair</li><li>Helps to restore and rebuild the hair's structural integrity</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, lavender, rosemary, chamomile, jojoba extracts, keratin & avocado oil</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>

<ul><li>Restores and revives</li><li>For hair damaged by chemical and environmental factors</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li>Restores and revives</li><li>For hair damaged by chemical and environmental factors</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li>For weakened and damaged hair</li><li>Helps to restore and rebuild the hair's structural integrity</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, lavender, rosemary, chamomile, jojoba extracts, keratin & avocado oil</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling shorter hair and fringes</li></ul>

<ul><li>Specifically formulated for hair with delicate needs</li><li>For light-coloured (including platinum and white) and fine hair</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Swatch includes: Midnight Love, Midnight Rose, Midnight Fantasy, Midnight Violet, Midnight Blue</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>

<ul><li>Deeply cleanses without stripping hair</li><li>For hair burderned by buildup</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Can be used prior to a colour, perm or chemical treatment for the most even results</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Argan oil-infused formula</li><li>Leaves hair instantly cleansed and refreshed</li><li>Suitable for all hair types</li><li>For dark and brunette tones</li><li>Contains ultra-fine rice starch that absorbs oil, build-up and odour</li></ul>

<ul><li>Ideal for more demanding styles including updos</li><li>Lightweight and workable formula</li><li>Brushes out with no flakes</li><li>Fights frizz, imparts luminous shine</li><li>For all hair types</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Create undone styles with effortless volume</li><li>A perfectly imperfect finish</li><li>Long-lasting, textured hold</li><li>Infused with argan oil</li><li>No slip, gritty finish</li></ul>

<ul><li>Create natural looks with a matte finish and strong hold</li><li>Tames and controls frizz all day</li><li>Piecey texture for roughed-up styles</li><li>A blend of argan oil, shea butter and bentonite clay</li><li>Leaves a touchable, non-sticky finish</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Protects from heat up to 450°F/230°C</li><li>Weightless, no hold</li><li>For all hair types and all hot tools</li><li>Can be used on wet or dry hair</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Defensive shield for long-lasting frizz, static, and flyaway control</li><li>Thermal damage protection</li><li>Helps hydrate with argan oil</li><li>Leaves hair silky and smoth without a sticky finish</li><li>Long lasting results</li></ul>

<ul><li>Deep-conditioning treatment mask</li><li>Smooths and tames hair</li><li>Reduces frizz</li><li>Infused with argan butter and argan oil to add hydration</li><li>Leaves hair soft, smooth and manageable</li><li>Provides long lasting conditioning</li></ul>

<ul><li>ghd's widest surface ceramic floating plates - ideal for styling long, thick and curly hair types in half the time* </li><li>The wide 1.65" styling plates harness two new generation heat sensors for consistent heat distribution </li><li>Evenly maintains the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair </li><li>Smooth, contoured plates glide effortlessly for glass like straight styles, while the curved edges are ideal for creating loose, natural looking waves</li><li>30 second heat up time with automatic sleep mode </li><li>Professional length 2.7m cable </li></ul>

<ul><li>Specifically formulated for hair with delicate needs</li><li>For light-coloured (including platinum and white) and fine hair</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

<ul><li>Super fine mist application allows for touchable, moveable hold without collapsing the style </li><li>Quick drying formula great for layering and bulking up the style </li><li>Increases shine to give the ideal color reflection when taking photos </li><li>Increases shine to give the ideal colour reflection when taking photos </li><li>Formulated with one of Guy’s favourite frangrances - Cherry Blossom </li></ul>

<ul><li>Works to smooth and tame hair for silky, frizz-free results</li><li>Gentle conditioning and detangling formula</li><li>AminoRenew ingredient aligns hair's keratin structure</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li></ul>

<ul><li>A gentle moisturising conditioner</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li>Dry scalp treatment</li><li>Formulated with salicylic acid to assist in preventing flakiness</li><li>Geranium oil help to soothe</li><li>Argan Oil to help nourish</li><li>Maintain the look and feel of a healthy scalp, resulting in fuller, shinier hair</li><li>5 minute pre-cleansing treatment</li></ul>

<ul><li>Preps roots with a strong texturised foundation prior to heat styling</li><li>Thickens strands while enhancing volume and lift</li><li>Lon-lasting hold</li><li>Argan oil nourishes hair and scalp</li><li>For fine to medium hair</li></ul>

<ul><li>Builds body and fullness with no sticky residue</li><li>"Weightless" formula maintains movement and bounce</li><li>Flexible, long-lasting hold</li><li>For fine to medium hair</li><li>Infused with antioxidant-rich argan oil and an anti-static agent for supremely manageable and silky hair</li></ul>

<ul><li>Leave-in conditioner</li><li>Provides rich hydration without stickiness</li><li>Maintains curls' natural shape</li><li>Infused with nourishing argan oil and vitamins</li><li>For wavy to curly hair</li></ul>